R E S E A R C H

LET’S T
AKE
A LOOK
Research Survey
> collection of data by
asking individuals
questions

R E S E A R C H
Research Survey
> conducting surveys
is one form of primary
research

R E S E A R C H
PROS
R E S E A R C H
EASY to do, QUICK to
create
has aWIDE
A S K AS MUCH reach
QUESTIONS AS YOU
collect data about your
W A N T!
respondents
could save a lot of M O N E Y
R E S E A R C H
 MAIL, E-MAIL, ONLINE, TELEPHONE, and

trends
VERBAL METHODS
shows you
gathersLARGE and
significant data
survey standard =
eliminateswell-made
bias survey for precise
results
R E S E A R C H
CONS
R E S E A R C H
survey fatigue
question wording is everything
wrong questions,
respondents may s
inaccurate data kIp
quIt
orE S E A R C H
R
not best for
controversial topic
answer must reflect

possible answers
surveyors may be
biased
R E S E A R C H
 Should we still
conduct a survey?
As we can see, there are many
cons just as much as pros of
conducting a survey. So the
question is: should you still
conduct a survey? The answer is
YES!
R E S E A R C H
 Should we still
conduct a survey?
Take a look at one of our pros. The
keyword there is “well-made.” This means
that as long as you know exactly how to
make your survey, it will still be the
feedback machine you need for your
business, website, etc. We could learn how
to turn the disadvantages into advantages
for the
R E Sbetterment
E A R C H of your
 TIPS
TIPS
FOR CONDUCTING
RESEARCH SURVEY

R E S E A R C H 13
 Define the
survey’s
purpose
R E S E A R C H
KEEP IT
SHO
RT
R E S E A R C H
 KEEP IT
Simple
aa
R E S E A R C H
 KEEP IT
Specific
R E S E A R C H
 MAKE IT

consist
ent
R E S E A R C H
EXAMPLES

R E S E A R C H
 Acme Inc. Employee Job
Satisfaction
Which of the following best describes
your position here?
o Clerical
o Technician
o Accounting
o Management
R E S E A R C H
 Acme Inc. Employee Job
Satisfaction
How long have you worked at
Acme Inc.?

R E S E A R C H
 Acme Inc. Employee Job
Satisfaction
Overall, how satisfied are you with your
position at the company?
o Very unsatisfied
o Unsatisfied
o Neutral
o Satisfied
o Very satisfied
R E S E A R C H
 Acme Inc. Employee Job
Satisfaction
Describe how you fell about your job in
5 words or less…

Do you have any further comments?

R E S E A R C H
Members
Crizlene Adia
Joanna Ericka Dalangin
Lizette Cathleen Escalona
Hanna Zofia Limbo
Mharc Vhincent Alvarez
Khriz Ivan Dimayacyac
R E S E A R C H