Food Startup

Pitch Deck
About Us
Sugarcane Delights is a vegan dessert, food
and beverage restaurant based in Kings, New
York. It that has been operating since 2010 and
was founded by Victor Marshall who was a
culinary arts student before starting the
company.
Vision
Sugarcane Delights’ vision is to become the
leading vegan dessert, food and beverage
restaurant nationwide by the year 2030.

Mission
Sugarcane Delights’ mission is to provide
excellent quality food at reasonable price
points.
 The Team

Mark Quick
Executive chef
Chef Mark is in charge of menu creation, staff
management, kitchen control, plating design
and cost control.

Jessica Blanch
Sous chef
Chef Jessica is the direct assistant of the executive chef. She
is responsible for assigning schedules to the kitchen staff
and the substitute during the off-duty of the executive chef.
She also manages and maintains the order, cleanliness and
effectiveness in the kitchen
 The Team

Johnny Tie
Station Chef
Chef Johnny is in charge of dessert and
beverage production.

Nick Gardner
Station Chef
Chef Nick is in charge of food production
The Problem
According to the study conducted by Beth
Chung in May 2017, around 73% of individuals
in the city of Kings who hosted events reported
having guests who were unsatisfied with the
food being catered by restaurants. Due to this,
as many as 250 restaurants close on a yearly
basis due to financial problems, bad reviews by
customers, etc.

73% People
Our Solution
Sugarcane Delights offers delicious, freshly
made, healthy meals at affordable prices. We
possess professional and experienced staff
which consists of well-trained executive chef,
sous chef and line chefs who are dedicated to
exhibit their skills and experience that will help
every restaurateur to succeed in the food
industry.
Advantages
We know that a delicious and freshly
made foods can give a restaurant the
excellent recognition every
restaurateur aims for. What the
Sugarcane Delights differs from the
others is the passion and
professionalism we employ in every
food we make and serve. In addition,
we ensure that every strand, texture
and quality we cook is appetizing and
eatable food. Lastly, our years’ of
experience speaks for our capability as
a restaurant in the food industry.
No Meat, Taste Meat
Our newly launched menu NO MEAT,
TASTE MEAT is aimed to give a new
experience for all meat and non-meat
lovers. With over 30 different dishes, this
project was carefully planned out and
developed by our chefs to give the
customers a unique meat-free taste and
experience at affordable prices starting at
$12.99.

30 different dishes, prices

starting at $12.99.
Traction
Based on a census Population
100%
conducted by the 90%
80.00%
government, Kings has a 80%
70.00%
total of 2, 648, 771 residents 70% 65.00%
as of 2017. About 70% or 60%
1,400,000 of the estimated 50%
40%
population are students,
30%
workers and tourists who are 20%
looking for healthier food 10%
options. 0%
2017 2020 2022
Target Market
The chosen target market will be the residents of Kings, New York.
This specific group of individuals was chosen based on the following
factors :

[FACTOR]
[FACTOR]
Competition
Based on a survey conducted in 2017, Sugarcane Delights concluded that the
following companies are direct competitors on the basis that they offer similar
products and services :

1. Jen & Larry’s Diner offers a vegan menu with 15 dishes to choose from.

2. Elliot’s Place offers veggie burgers and salads.

3. Herewek’s Coffee Co. provides vegan pastries and beverages.

Alternative Solutions
Sugarcane Delights will provide solutions such as the following :

[SOLUTION]
[SOLUTION]
Business Model
The company will utilize the following
business model which will be
implemented by March 2019:

[SPECIFY BUSINESS MODEL]

Revenue will be expected by June 2019.

Schedule
The company’s schedule will be as
follows :

[SPECIFY COMPANY SCHEDULE]

Investing
In order to officially begin, the company will require a budget estimated
between $45,000.00 and $50,000.00 and will be collected from the following
sponsors :

1. Tall Towers
2. Crossfire Corp.
3. White Enterprises

This budget will be utilized as follows :

40% Starting Capital 10% Furniture 10% Employee

Salaries

20% Ingredients 10% Rental Fee 10% Others

Contact Us
Visit our office every
Monday to Saturday
from 10am to 9pm at
[ADDRESS].

Contact [NAME OF [Phone Number]

COMPANY] through
any of these contact
details : [Email]

[Website]
Thank You