INTERNATIONAL MARKETING

Presented by-
Abhishek Moudgil-22
Arpit Desai-11
Karnika Bhonsale-07
Rahul Bandwalkar-05
Rutika Gaherwar-12
 HISTORY
Founded in 1908, by Sam Stein in
Greenville, Mississippi, U.S.A.

Jay Stein-Chairman
David Hunt Hawkins-CEO

US $3.84 billion (2018)

293 Stores in
31 States of U.S.A

PRODUCTS
Boutique, Apparel, Footwear,
Linens,Home Decor
 PERSONA

● 35 yrs old, she is an interior designer

with an income of 15 L.P.A. and lives
in Santacruz, Mumbai.
● She loves creativity so she
purchases antiques while shopping
& prefers to buy them at an
affordable price.
Mrs. Aditi Shah
 PERSONA

● 19 years old, BMM student at Mithibai

lives in PG at Vile Parle. He is brand
conscious & interested in the latest
fashion trends.
● He is short in height and prefers a
store which has a good range of
clothing size.

Mr. Rahul Malhotra

 PERSONA

● Mr. Sharma is 60 yrs old retired Executive

engineer & Mrs. Sharma is the principal of
FMES School who is 53 yrs old. Their income
is 12 L. P. A
● They stay in Bandra, Mumbai. They are fun-
loving and often arrange get-togethers in
their house.
● They prefer changing home decor in every
few months.
Mr and Mrs.Sharma
 PERSONA

● She is 35 years old and is visually impaired,

lives in Andheri West Mumbai.
● She has started her career as a blogger and
later published the famous book “Humans
of India: Stories”.
● She will visit a store that has a special day
reserved for visually impaired people for
Ms.Sunita Kadam hassle-free shopping.
 Differentiator

1.Virtual Mirror Facility-

It allows the try-on of real clothes on the
user to see where the garment is tight or
loose and how it behaves when they
move around in various ways before
purchasing.

2. By understanding the consumer

trends in India, Stein Mart will upgrade
new products twice each month by
embracing the fast-changing tastes of its
customers.
 DIFFERENTIATOR
2.Specially Abled Day-
Two hour of One day in a week(except weekends)
will be reserved for handicapped and autistic
people so that can do shopping hassle-free.
4.Loyalty program-
Customers purchasing new stock can use
point redemption method in form of
beauty salons and older stock will have
seasonal offers.
 TAGLINE

CHOICE aisi jo karaye SAVINGS

Original Tagline Our Tagline

ADVERTISEMENT
 Trial Room

Washroom
Fire
Elevator
Exit Women’s (500 sq.ft.)
Jewellery (1500 Denims (500
Trial Room
sq.ft.) sq. ft.)
(500 sq.ft.)

Nightwear

Women’s

Virtual Mirror
Shoes
Plus Size
(1500 sq.ft.) Fragrance &
Cosmetics (1000
sq.ft.)
Sportswear

Customer
Service Casual
Handbags (1500 Ethnic
sq.ft.)
New Arrival
Cash (500 sq.ft.) Formal
Counter

Bagga
Watches (1000 ge Escalator
sq.ft.) Counte
r

Ground Floor – Women’s Section (20,000 sq.ft.)

 Trial Room

Washroo
Fire Denims
Elevator Kid’s Apparel (500 sq.ft.)
Exit

m
(1000 sq.ft.) Trial Room
(500 sq.ft.)
Nightwear

Virtual Mirror
Plus Size
Home Décor Perfume
(2000 sq.ft.)
Sportswear

Casual
Men’s Shoes Ethnic
(1000 sq.ft.)
New Arrival
(500 sq.ft.) Formal

Bed & Bath

Escalator
(2000 sq.ft.)

Customer
Watches Cash Counter
Service

1st Floor – Men’s, Kid’s, Home, Bed & Bath (20,000 sq.ft)