Any thoughts?

Any thoughts?
Any thoughts?
Motion Media and
Information
BY: MAY ANN Y. AWAS
Content Standards
 The learners demonstrate an
understanding of motion
media and information, and
gain comprehensive
knowledge on how to
effectively evaluate them.
Performance Standards
 The learners shall be able to
produce a motion-based
presentation anchored on
design principles and
elements.
What is Motion  It is combined with audio, text
Media? and /or interactive content to
It is a visual media create multimedia
that gives the
appearance of a
movement, can be
a collection of
graphics, footage
and videos.
 IN MOTION MEDIA:

 Each picture is a frame and that

motion is created by rendering or
showing consecutively several
frames per second.
 24 frames (pictures) or more per
second makes for a smooth
animation.; videos, film, slides also
make use of frames.
IN MOTION MEDIA:

 The series of graphics or images follow a

sequence to create a story. This sequence is
often called a STORYBOARD which shows a set
of components (audio, visual, videos, etc)
changing in time to create a story or a
message.
HOW MEDIA MOTION ARE PRODUCED?

Formally produced Informally Produced

 Formally produced motion  Informally produced motion
media are created by media are created by
professionals who follow individuals often for personal
industry standards in use.
creating, editing and
producing motion media.
Steps in Formal Production of
Animations:

 Writing the Story

 Script is written and dialog is recorded
 Animators sketch major scenes, in-betweeners fill in the
gaps
 Background music and background details are added
 Drawings are Rendered
TYPES OF MOTION MEDIA
(According to Format)

 ANIMATION – Animated GIFs, Flash,

Shockwave, Dynamic HTML
 VIDEO FORMATS/VIDEO CODECS –
Mp4,DivX,MPG,AVI,MKV,etc.
TYPES OF MOTION MEDIA
(According to Purpose)

EDUCATION
ENTERTAINMENT
ADVERTISING
TYPES OF MOTION MEDIA
(According to Source)

PERSONAL
SOCIAL MEDIA
MEDIA COMPANIES
TYPES OF MOTION MEDIA
(According to Audience)

PRIVATE
/ PUBLIC
GENERAL / DIRECTED
Credibility of Motion Media

Determining the Credibility of Motion Media:

Validity of information Is it peer reviewed and verifiable?

Source Primary or secondary source? Does

the video capture the actual event or
does it simply present information
learned about an event?

Relationship of the author to the Does he have firsthand knowledge?

event
Technical Methods to Detect
Fake/Tampered Video:

 This is often detected

when movements
are not smooth;
when action seems
to jump from one
position to another,
as if some action was
missing
Technical Methods to Detect
Fake/Tampered Video:

 One way to detect

lighting matches is to
look at the shadows;
the source of light
determines the size
and direction of the
shadow
Technical Methods to Detect
Fake/Tampered Video:

 Scalerefers to
how the size of
the objects in
reference to one
another are near
the real thing.
 If the picture is reduced or
enlarged by a certain percent
then all of the objects should be
resized by that percent. Objects
that are far away are usually
smaller than objects that are
nearer.
Advantages of Motion Media and
Information

It captures motion It can show Simulations allow

in a manner that processes in detail for safe
can be viewed and in sequence. observation
repeatedly .
Advantages of Motion Media and
Information

It enables learning It allows scenes,

history, events and It can cut across
with emotions different cultures
phenomenon to
be recreated and groups
 Limitations of Motion Media and
Information

Fixed Pace Still Phenomena Misinterpretation Cost

• Compared to • Other data may • It is subject to • It is often times

other forms of be presented misinterpretation. more costly than
visual media the best using still other forms of
viewer cannot images. Examples visual media.
always interrupt are graphs,
the presentation. diagrams, maps.
Design Principles of Motion Media and
Information

 Speed
 A fast movement gives vigor and vitality, intensifying emotions.
 A slow movement connotes lethargy, solemnity or sadness.
 Speed can be constant or variable.
 The tone of the movement can be highlighted by the speed coupled with music.
Design Principles of Motion Media and
Information

 Direction
 Direction can indicate a
movement from one
direction to another.
 It can also refer to the
growing or shrinking of an
object
 As objects move, the
background must remain in
scale with the object.
Design Principles of Motion Media and
Information

 Motion Path
 Refers to the route that the
object will take.
 It shows the change in
direction of a movement.
 It is important to note the
triggers to the change in
direction of an object.
These triggers are often key
objects or events in a story.
 Design Principles of Motion Media and
Information
 Timing
 Can be objective or subjective.
 Objective Timing
 can be measured in minutes,
seconds, days, etc.
 used to produce subjective timing

 Subjective Timing
 Subjective timing is psychological
or felt.

 Timing can be used to clarify or

intensify the message or the event.
Using a pause can help time the
events.
 These elements when used with
other forms of media and
information such as audio, visual
and people media create
movement that convey different
emotions, impact and results.
Design Principles in Creating
Movement

 Speed, direction and

timing should depict
natural laws of physics.
 This included trajectories,
impact on objects and
reactions of the
environment.
Design Principles in Creating
Movement

 Timing affects recall.

 Fast
movement sends
much information.
 Slowmovement
provides emphasis
and lasting recall.
 Design Principles in Creating
Movement

 Transitions are used to switch between scenes.

 Having a clear start and finish in your motion path or scenes using neutral colors at
the start or end of a scene is a good method for creating the right mindset.
 It is important to know which type of transition to use as this sets the tone for the
next event and should provide a smooth connection from one event to another.
Design Principles in Creating
Movement

 Soundand color
adds depth and
meaning to
movement.
Design Principles in Creating
Movement

 Cartooning your graphic

and text provides
dynamic movement.
 This can be done by
using the following
movements:
 Squash
 Stretch
 Rotating
Design Principles in Creating
Movement

 Blurring can be used in

different ways. In
animation, blurring can
provide the illusion of fast
movement.
 In videos, it is often used to
censor information for
security or decency.
Design Principles in Creating
Movement

 Alwaysreview the
purpose of the
movement.
Movement is not
added for the sake
of it.