Brand Guidelines

For Stationery, Print, Media, Web and all other purposes

 Contents
Company Introduction ---------------------------------------------------------------------------- pg 3
Brand is established based upon what the company is all about.
It is important to understand the organization before understanding the brand

Logo Variation -------------------------------------------------------------------------------------- pg 4

What all ways, the EBEX logo can be used on various platforms

Communication ------------------------------------------------------------------------------------- pg 7
People need to relate to every bit of our existence.

Stationery -------------------------------------------------------------------------------------------- pg 9
This is how we wish to represent ourselves to the outside world

Imagery / Icons ------------------------------------------------------------------------------------- pg 10

In what all ways and situations can our imagery be used

Outdoor ---------------------------------------------------------------------------------------------- pg 11
World needs to look at us in a certain way and we decide how it has to be

World Wide Web ----------------------------------------------------------------------------------- pg 12

We have strong online presence which needs to be inline with the brand we are

General FAQs -------------------------------------------------------------------------------------- pg 13

Queries? Get your answers here

Essel Business Excellence Services Ltd., NOIDA, India | esselebex.com consult@ebex.esselgroup.com 2

 COMPANY INTRODUCTION

About EBEX

A Center of Excellence for Essel Group, EBEX has become the nerve center for its clients, taking over all non-core
functions while enabling digital transformation of client businesses, with the help of innovative process re-
engineering and constant elevation of technology. Within a short span of 2 years, since inception, EBEX has proven
it time and again by taking up challenges and not only living upto but exceeding clients’ expectations. Be it on-
boarding of large entities within a short period of time, or enrolling GST for 50+ entities with ZERO business
downtime, EBEX has emerged as a winner. We Commit It & We Do It!

Mission Vision Values

Delivering value through To become "Nerve Centre" of Our Values reflect our customer focus. We firmly
business transformation businesses by empowering believe that we grow when customers do. We
ensuring efficiencies, cost them through high believe in:
effectiveness and digital performance products and C ustomer First
dexterity for future readiness. services. A gility
F irst Time Right
I ntegrity
C ollaboration
O wnership

We have acronymed our core values as

- CAFICO
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 LOGO VARIATIONS

EBEX Logo must be used as per the guidelines, in all circumstances, including all internal communication. In
case the logo is used for co-branding, partnering with some other brand, the usage of logo should adhere to
guidelines and an approval must be sought before publishing.

Logo Colors
> Logo can not be used in any color except the defined colors. There is no reverse color scheme
allowed.
> EBEX logo used 3 pre-defined colors, whose colors can be defined as follows -

RGB – 60/114/147HEX - #3C7293 Pantone - 7698 C CMYK - .592/.224/0/.424

RGB – 23/190/208HEX - #17BED0 Pantone - 306 C CMYK - .879/0/.853/.255

RGB – 152/152/152 HEX - #989898 Pantone – Black 0961 C CMYK – 0/0/0/.404

Logo Size
> As a whole, aspect ratio is to be maintained. Logo can not be elongated or stretched to fit a
90 px / particular size, disturbing the ratio of height and width.
1.0” > Logo can not be smaller than 1.0 inches width in print and 90 pixels on web, for complete visibility
and readability.

Clear Space
> Logo must have clear space around it for clear view of all details. We have kept “E” from logo as
benchmark. Logo should have minimum half “E” space available on all sides. Therefore the clear
space depends on the size of logo.

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 LOGO
LOGO VARIATIONS
VARIATIONS

Background
> Logo needs to be clearly visible on any background.
> It can be used on a white patch on a very clumsy background.
> In case background is of a color from logo, compromising the visibility of complete logo, a white
patch can be used to ensure clear visibility of logo.

Positioning
> Preferably logo is to be placed on top left, but positioning can be altered based on requirement,
provided the logo draws attention and is fully visible, with pre-defined clear space around.
> Logo positioning can be decided based on following preference -
Preference #1 Top Left Corner Preference #2 Top Center
Preference #3 Top Right Corner Preference #4 Bottom Center
Preference #5 Bottom Right Corner Preference #6 Bottom Left Corner
Preference #7 Anywhere on the page, clearly visible and drawing attention.

Reverse Use
> On any background, logo can not be used in reverse colors or any colors other than pre-defined.

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 LOGO USAGE LIMITATIONS

Writing over logo

Any text written over Any shadow on any Incomplete logo, with Incomplete logo,
or below the logo is side of the logo is not out tag lines can not be with out “TM”
not allowed. allowed. used. Only “EBEX” can symbol can not be
be used though without used
any other taglines, but
with “TM” symbol
attached.

At , We
believe

Logo can not be used Logo without solid Logo without both tag
Logo is to be used in
in between running filled colors can not lines can be used
its original format
text. be used. Only with only “EBEX” and
with top left and
outlines are not “TM” symbol for
bottom right sides of
allowed. special cases with
extreme letters cut.
prior approval from
Any deviation must
EBEX Mgmt.
not be added.

Essel Business Excellence Services Ltd., NOIDA, India | esselebex.com consult@ebex.esselgroup.com

 COMMUNICATION

Fonts
There is no limitation of any font usage, provided it is professional font. Professional and solid fonts
represent EBEX in right spirit, being sturdy, transparent and dependable. Comic fonts, cursive or script fonts
and advanced calligraphy fonts are strongly discouraged for professional use (e.g., in presentations,
advertisements, social posts, emails, documents and letters). The writing should be clearly visible and easily
readable from the expected reader distance.

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 COMMUNICATION

Language
All EBEX documents and communication has to be in “English” only. “Hindi” is acceptable in certain cases, with
prior approval obtained from competent authority.

Documents / Sheets / Reports

> Only professional fonts to be used
> EBEX Branding needs to be present with Logo and complete reference of the organization, with well defined
signature including creator and purpose of document.
> Keep page background as white for best visibility of content

Presentations
Only on “master” shared with all teams, with pre-defined color scheme and fonts
Official Presentations Microsoft
– PowerPoint Presentation

(Download from here)

Emails
> All email communication, drafted manually or system generated, needs to have EBEX branding with a defined
signature.
> Signature must have your name, designation, Organization name with logo with link, social handles with links
and contact coordinates.
> Only professional fonts are to be used in all emails.
> Emails should have white background for best visibility of text (HR/Marcom emails, meant for only internal
communication, are exempted).
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 EBEX STATIONERY

All EBEX stationery is to be in-line with our brand image and should communicate right message to our
internal as well as external clients. We have designed our stationery to match with our brand. Any other
stationery, to be used for any purposes, on our behalf, is to be approved by EBEX.

Letterheads Visiting Small Large

Cards Envelopes Envelopes
** QR Code takes to the website at esselebex.com

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 IMAGERY / ICONS

> EBEX logo is copyrighted and so is the favicon (the icon used on online and offline mediums for quick
recognition of EBEX). These can not be used without prior approval from authorized committee at EBEX.

> EBEX holds all rights over all imagery used on its website, social profiles, branding material and designs,
advertisements and/or any communication release in any format for internal or external use. Re-use of any
of these has to be pre-approved.

> EBEX imagery/icons can not be re-produced or imitated for any purpose other than for EBEX promotion.

> Any videos released by EBEX are to be re-used after prior approval only. They can be, though liked, shared
and commented upon, on social mediums.

Favicon EBEX Logo

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 WORLD WIDE WEB

> Any write-up about EBEX, has to be approved, before publishing online.

> Any news about EBEX found on the web needs to be authenticated on EBEX official website at
http://esselebex.com

> EBEX social handles are completely owned and managed by selected few. Any access to these, intentional
or accidental, needs to be informed to the marketing team immediately.

> Any change in process or team structure, or any issue found in the contents, is to be informed
immediately to the marketing team for correction.

> Any post or article published online using EBEX branding becomes EBEX property and needs to be
approved prior to publishing.

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 OUTDOOR ADVERTISEMENTS

> EBEX is not yet indulged into lot of outdoor activities. Still, all outdoor display should be well branded with
EBEX logo delivering the right message to the target audience.

> EBEX logo should be minimum 1:100 ratio w.r.t. complete poster

> EBEX branding should be clearly visible from distance and height and no other text on the poster should
supersede the logo size.

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Essel Business Excellence Services Ltd., NOIDA, India | esselebex.com consult@ebex.esselgroup.com
 FAQs / General Instructions

Q. In General what name should be used to represent the organization?

A. In general, we loved to be called “EBEX” which is derived from our full name “Essel Business Excellence
Services Ltd.”, picking up first letter if first 3 words. You can use our full name wherever required, but for
general reference, we prefer to be known as “EBEX Services Ltd”

Q. Is “Ebex” correct representation of the business?

B. No. We can not be written as “Ebex” as it has no meaning. Instead, all letters should be in uppercase, as the
name is derived as a abbreviation of our full name and gives us individuality.

Q. Where can approvals be sought before publishing on different mediums about EBEX?
A. You can seek approvals at consult@ebex.esselgroup.com or Maheshwari.devna@ebex.esselgroup.com

Q. What if my answers could not be found in this document?

A. Please contact :
Name : Devna Maheshwari
Department : Marketing Department
Email id : Maheshwari.devna@ebex.esselgroup.com
Contact number : 6906 / 98100 65457

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