Beruflich Dokumente
Kultur Dokumente
Plan
What is a Business Plan
Is a written document that describes all the steps
necessary for opening and operating a successful
business.
Describe what your business will produce, how will
you produce it and who will buy your product or
service
Explains who will run your business and who will
supply it with goods
States how your business will win over customers
from competitors and what your business will do to
keep customers
Provides detailed financial information that
shows how your business will succeed in
earning a profit
Describes plans for future growth of your
business.
People Product
Placement Promotion
Price
DEMAND NEED
MARKET
WANTS
UTILIZE
fy
nti ve
de cti
i e
To osp
pr
MARKET SEGMENTATION STRATEGIES
Geographic
Demographics
Psychographics
Behavior
COMPETITORS
Direct competitors – enterprises selling the same
category of products to the enterprise target
market
You have to select one business that you are going to pursue.
1. Identify your :
a. target market
b. Product and its unique selling proposition
c. location of your enterprise/ business (simple explanation)
d. pricing strategy/ies
e. Advertising Campaign ( Jingle or TV advertisement)
f. Packaging (simple drawing)
3. Presentation of Outputs