Expores

How does online shopping affect

consumerism of millennials?

Kojima, Yuji
Ceballos, Miguel
 Presentation Outline

Problem
Conceptual Framework
Methodology
Presentation, Analysis and Interpretation of Data
Summary, Conclusion and Recommendations
How does online shopping affect

consumerism of millennials?
 Conceptual Framework

Consumerism of
Online Shopping
Millennials

Independent
Dependent
Variable
Variable
Methodology

-Research Design
- Sampling Technique
- Research Intrument
- Data Gathering
Presentation Data

How often do
you shop online?
Presentation Data

What do you
usually buy online?
Presentation Data

What are your

considerations
when you buy online?
Presentation Data

Does online shopping

entice you to
purchase more?
Presentation Data

Does online shopping

lead you to
impulse buying?
Presentation Data

How much do you spend

on online shopping
per month?
Presentation Data

How much do you

spend on retail
shopping per month?
Presentation Data

What are payments you

use when shopping
online?
Presentation Data

Which method do
you spend more?
Presentation Data

What method of
shopping do you
prefer?
 Data Analysis

The questionnaires were collected and the responses were

analyzed using Google Docs. The descriptive analysis
based in frequencies of respondents to each of the major
variables was conducted. Factor analysis was chosen to
identify the factor structure of each measurement in the
independent, mediating and dependent variables. The
statistical analysis of correlation coefficient and multiple
regression analysis were used to test the validity of the
hypotheses.
 Summary
Online shopping is currently a growing phenomenon. It offers an experience that retail shopping could never

offer to a majority of the population. Majority of the users of online shopping are millennials. The reason

behind this is because millennials are always connected to the internet. Furthermore, they are easily enticed

by almost anything that offers great convenience and great utility for them. Online shopping allows users to

shop and sell at a click of a button. In addition, they offer great variety when it comes to payment compared

to retail. Millennials are so drawn to online shopping because it gives them a sense of blind power. The

ability to control and search things available easily is a deal breaker. However, with compared to retail

shopping, online shopping leads to more impulse purchases. It is that blind power that also assists in

manipulating the consumerism of millennials. The ability to put to cart what is pleasing so easily not even

giving the customers time to think properly. Furthermore, the marketing strategies of companies who sell

through online shopping is far more convincing than that of retail.

 Conclusions
Online shopping affects consumerism of Millennials. Everything that goes or is part of

the whole industry of online shopping is too enticing, especially for millennials. The

constant flux of wants for a millennial great enough that online shopping could easily

abuse it. With the great variety of product lines, great modes of payments, and constant

advertisements and deals online shopping offers, it is without a doubt the consumer

behavior of its users are affected. The amount of impulse purchases done through online

shopping is greater than that of retail because of the numerous factors only present in

online shopping.
 Recommendations
Having concluded that online shopping does affect consumerism. It would be best to

look more into it and understand how the market works. It is imperative that this

issue be addressed, simply because this could lead to a greater issue. Online

shopping does have its pros and cons, and because of this we should be more aware

of this industry. This industry could turn its users into shopaholics and could make

the rich richer and the poor poorer. In the event that the research be expanded, we

would recommend changing the target from millennials to another generation to

fully grasp the effects of online shopping to consumerism as a whole, and not just of

a generation.