Beruflich Dokumente
Kultur Dokumente
Postmodernism argues
that it is all contingent
and that most cultural
constructions have
served the function of
empowering members Jean Baudrillard describes
of a dominant social the “simulacra” of
group at the expense of postmodern life which
have taken the place of
“others.” “real” objects.
They assess how such
factors as ethnicity, race,
gender, class, age, region
and sexuality are shaped by
and reshaped in popular
culture.
There are four main types
of popular culture analysis:
production analysis, textual
These analyses seek to get
analysis, audience analysis,
beneath the surface
and historical analysis.
(denotative) meanings and
examine more implicit
(connotation) social meanings
Production analysis asks the following
kinds of questions: who owns the media?
Who creates texts and why? Under what
constraints?
Textual analysis examines how specific
works of popular culture create
meanings.
Audiences analysis asks how different
groups of popular culture consumers, or
users, make similar or different sense of
the same texts.
Historical analysis investigates how
these other three other three
dimensions change over time.
Edward Said’s concept
of Orientalism was an
important touchstone to
postcolonial studies.