BYD BUILDING BETTER

WORLDS
World’s pressing CLIMATE CHANGE,
POWER, PRIVACY
needs
World’s pressing CLIMATE CHANGE,
PRIVACY, PEACE
needs
 CHINA
In today's connected world, privacy is a virtue that everyone seeks. Individuals are constantly looking for a private and exclusive experience.

With china being the fastest growing automotive market, more and more people opt to travel in style and comfort, privacy is being looked at even
more now.

BYD can offer a subscription based service which can enable you to travel in a private and exclusive way. You pay for a service that allows you to
travel in a special, transformable business/play-ready mobile interior.

All your actions performed in the vehicle will be recorded. That, coupled with your travel route and itinerary will be reviewed on a monthly basis.
Based on your behavior and actions, you will earn points which can be used to travel in BYD vehicles.

BYD is one of the largest battery and solar cell manufacturer. The recent interest in climate change and its effects have accelerated the use of electric
vehicles. BYD can create a business model which encourages larger sized electric vehicles using their batteries and solar cells for energy storage and
usage. Coupled with a subscription-based service, BYD can be at the forefront of renewable energy utilization for transportation.

For the concept, I was inspired by a pair of sunglasses. I used their idea of obscuring your eyes from the world, while allowing you to see.

The vehicles has a strong and secure feel from the outside, while the sun glass-concept helps obscure the view from outside.
 PRIVACY SAFETY

INSPIRATION COMFORT FREEDOM

Ukiyo-e FENG ZU
CYBERPUNK
 SHANGHAI
THE NEXT SPONGE CITY
LACK OF PRIVACY
Hedonism is a school of thought that argues that the
pursuit of pleasure and intrinsic goods are the
primary or most important goals of human life
Hedonism is a school of thought that argues that the pursuit of pleasure and
intrinsic goods are the primary or most important goals of human life
Empathized personal
morality

Permanent
Deep-rooted
Intrinsic
Natural
Essential
Daoism