Dresding Medical Case

Section D - Group 3

Bharat Kumar (2010191)

Debdoot Chattopadhyay
(2010195)
Ketan Ghatkar (2010203)
Kshitij Varshney (2010206)
Nishankumar Patel (2010213)
Sonal Gawde (2010228)
 Case Background
Involved in designing, manufacturing and supplying a range of
medical equipment to hospitals and clinics throughout the USA


Core Competence: Research & Development

 First to expand the range & functionality of equipment and
integrate it with
 sophisticated diagnostic software


Operations: 70% of all orders involved some form of customization

from standard ‘base models’. Time taken for manufacturing from
receiving the specification would take 3 months. Focus was on
excellence and quality.

Strategy to get into new products referred to as ‘small black box’

products. This will involve moving into being a consumer
company, making and delivering a higher volume of more
standardized products.


Manufacturing dilemma- Ensure high quality & reliability by

investing in the process technology to make the product which
will be expensive. Subcontracting the products may cause
problems in quality.
Polar Diagram
 Operation Strategy Matrix
(Current) Resource Usage
Performance Parameters

Market Competitiveness
Quality *** ** * ***
Dependability **
* **
Flexibility *** ** * ***
Speed

Cost *
* *
Capacity Supply Process Development
Network Technology & Organization

* * * High Importance Lab mfg 50% Low Very Strong

* * Medium supplie Informal Customer focus
Importance r cap
* Low Importance plannin
g
QC
Decision Areas
 Operation Strategy Matrix
(New) Resource Usage
Performance Parameters

Market Competitiveness
Quality *** * ** ***
Dependability ** **
Flexibility* * *
Speed **
* **
Cost***
*** ** *
Capacity Supply Process Development
Network Technology & Organization

High New Movement to Very Strong

volume supplie mass Maintained
Demand rs production
flexibi
lity
Decision Areas
Conclusion

Capacity : Increase for larger standardisedproduct

range (to cater to volume and speed
requirements)
Supply Technology: Reduce component suppliers &
develop new customer supply logistics (focus on
dependability & speed)
Process Technology: Shift from Lab to Mass
production (to cater to cost and conformance
quality requirements)
Development & Organization: Focus on
specification quality and cost reduction (to cater
to rising cost pressure and specification quality
requirements)