Beruflich Dokumente
Kultur Dokumente
- Enterprendre
- This refers to those who “undertake” the risk of the new enterprise
This usually means creating or stumbling on a new idea or concept and creating or
inventing something radically new. The inventor then builds a new business around
this product.
Steve Jobs is responsible for creating many of the features of early versions of
computers and word processing software. But what he is famous for are the
trailblazing iPod, iPhone, iPad and iTunes.
CONT….
Steve Jobs created a whole new industry in gadgets for music and boosted music
industry with his invention of the iPod and the downloading from iTunes.
Apple, the company he founded, saw it sales grow by leaps and bound with this
product.
The Jobs altered the mobile panorama with the creation of the iPhone, sales also grew
to the point that people around the world queued long lines to be able to purchase the
product
After this Job perceived there was a need ed a computer and a mobile phone,
something that is lightweight but with the features of the computer and the
communicating aspect of the mobile phone, Thus the iPad was born. And the era of
tablet was began.
Enterprise can built on existing concept, but
giving rise to a new business
An example of this is Jollibee, which created a new business based on the existing
concept of selling hamburgers and chicken, what was originally an ice cream
parlor gave rise to a more profitable versions of hamburgers and chicken which is
a giant competitor of McDonalds had already been doing.
But Jollibee created their own version of the hamburgers and chicken, and
together with their clever marketing strategies of calling it” Langhap Sarap” and
partnering with Filipino values, produced a new business that beat the global
giant in its own game
Mang Inasal
Another example of existing concept of chicken is Mang Inasal as fast food.
Mang Inasal is a concept that offers chicken in a new, light and grilled chicken as
fast food.
Mang Inasal, which started in the Visayas took the country by storm because its
founder perceived s need of people for affordable, quick-served inihaw or grilled
chicken. Thus this business was founded and fluorished to the extent of offering
very real competition to Jollibee’s popular chicken joy.
An Enterprise can be involve an existing concept
and an existing business
An example of this is Franchise Business
Although the concept and the business were the same, the taking of risk and the
considerations of the new sites, still qualified it to be an entrepreneurial
adventure.
Some examples are sari sari stores, a food stall, meat stand and etc.
SMALL ENTERPRISES
Businesses that has a total assets of between Php 3M to 15M and employ 10-99
people.
Some examples can binclude a small printing shop, laundry shop, travel agency, a
restaurant, a salon and a consulting company.
MEDIUM ENTERPRISES
Medium Enterprises are those businesses that have a total assets worth more
than Php 15 M and employ 100 people and more.