MOTIVES OF

INTERNATIONALISATION
1. Profits

2. Growth prospects

3. Increased Competition

4. Strategic motives
 MODES OF ENTRY
There are three modes by which any firm can enter
foreign market, which are as follows:

1. Trade related

2. Transfer related (contract based)

3. Investment related
 TRADE RELATED
Trade related entry modes includes:

1. Import

2. Export

3. Countertrade
 TRANSFER RELATED

1. International leasing

2. International licensing

3. International franchising
 INVESTMENT RELATED

1. Foreign direct investment

2. Foreign portfolio investment

 EMERGING ISSUES

1. Global growth led by the USA

2. Emerging markets
3. Next industrial age
4. Mega regional agreements
5. Global climate changes
6. Migration