MEDIA AND

INFORMATION LITERACY
COMM1
REBAN CLIFF A. FAJARDO
MIL TEACHER
INTRODUCTION TO MEDIA
AND INFORMATION
LITERACY
GRADING SYSTEM
• WRITTEN WORKS 25%
• QUIZZES, ESSAY,MONTHLY EXAM
• PERFORMANCE TASK 50 %
• ORAL RECITATION, GROUP TASK, PROJECTS
• QUARTERLY ASSESSMENT 25%
• QUARTERLY EXAM
REQUIREMENTS
• FB MESSENGER GROUP CHAT
• Named it as 11STEM C - FAITH MIL
• SCHOOLOGY ACCOUNT
• www.schoology.com
• SDG –Sustainable Development Goal
• Final Project – Social Media Campaign
PREP Framework
• P – Point
• R – Reason
• E – Example
• P – Point
MOTIVATION
• AD#1: Juan Batongbakal
• AD#2: HAIR GROW
• AD#3: ENERGY-SAVING TIPS
AD#1
• Juan Batongbakal will look out for your
family.
• No one will be left out.
• She will bring many projects and many jobs
to the area. Vote for Juan Batongbakal for
Mayor and you’ll get a better future.
• Would you vote for Juan Batongbakal? Why
or Why not?
AD#2
• If you are losing your hair, you are losing your
social life!
• Get it back with HAIR GROW.
• Comb HAIR GROW through your hair each
morning and in seven (7) days you will have
a full head of hair. GUARANTEED!
• Would you buy HAIR GROW? Why or Why
not?
AD#3
• DOE IMPARTS TO CONSUMERS EFFECTIVE
ENERGY-SAVING TIPS
• Would you do what this public service
announcement asks? Why or why not?
Cont.
Think-Pair-Share Activity
• Media Minute Introduction: What is media anyway?
• Find a pair and provide a sheet of paper.
• List the top three (3) forms of media you use and interact
with for the past two weeks.
• List and rank based on how often you use and/or interact
with these forms of media.
For each form, answer the following
questions:
1. Why are you using and/or interacting with this
medium?
2. What kind of information you share and/or receive
from this medium?
3. How does this medium affect the way you share
and/or receive information?
4. Do you consider yourself knowledgeable or literate in
this medium?
Rank Media Question

1 1. Why are you using and/or interacting with this medium?

2. What kind of information you share and/or receive from this medium?
3. How does this medium affect the way you share and/or receive information?
4. Do you consider yourself knowledgeable or literate in this medium?

2 1. Why are you using and/or interacting with this medium?

2. What kind of information you share and/or receive from this medium?
3. How does this medium affect the way you share and/or receive information?
4. Do you consider yourself knowledgeable or literate in this medium?

3 1. Why are you using and/or interacting with this medium?

2. What kind of information you share and/or receive from this medium?
3. How does this medium affect the way you share and/or receive information?
4. Do you consider yourself knowledgeable or literate in this medium?
Forms of Media
Unlock the Definitions
• Materials Needed: Manila Paper and Marker
• Assign one (1) concept/ term to each group (4).
These terms are the following:
• Media Literacy
• Information Literacy
• Technology Literacy
• Media and Information Literacy
Ability society information signals or symbols integrate

Understand physical objects technology locate create

interpret access variety of forms life traditional media

and formats

communicate analyze knowledge environment new technologies

printed evaluate study technological tools participate

written media experience manage communication

Definition of Terms
MEDIA
• The physical object used to communicate with, or
the mass communication through physical objects
such as radio, television, computers, film, etc.
• It also refers to any physical object used to
communicate messages.
LITERACY
• The ability to identify, understand, interpret, create,
communicate and compute, using printed and
written materials associated with varying contexts.
• Literacy involves a continuum of learning, wherein
individuals are able to achieve their goals, develop
their knowledge and potential, and participate
fully in their community and wider society.
MEDIA LITERACY
• This is the ability to access, analyze, evaluate, and
create media in a variety of forms.
• It aims to empower citizens by providing them with
the competencies (knowledge and skills)
necessary to engage with traditional media and
new technologies.
INFORMATION
• a broad term that covers processed data,
knowledge derived from study, experience,
instruction, signals or symbols.
INFORMATION LITERACY
• This is the ability to recognize when information is
needed, and to locate, evaluate, and effectively
communicate information in its various formats.
TECHNOLOGY
• the branch of knowledge that deals with the
creation and use of technical means and their
interrelation with life, society, and the environment,
drawing upon such subjects as industrial arts,
engineering, applied science, and pure science.
TECHNOLOGY LITERACY
• This is the ability of individual to either working
independently or with others, to responsibly,
appropriately, and effectively use technological
tools.
• Using these tools an individual can access,
manage, integrate, evaluate, create and
communicate information.
MEDIA AND INFORMATION LITERACY
• these essentials skills and competencies that
allow individuals to engage with media and
other information providers effectively, as well as
develop critical thinking and life-long learning
skills to socialize and become active citizens.
• Media and Information will enable us to access,
understand and create communications in a
variety of contexts in the form of accessing,
understanding, and creating media and
information.
 BASIC
CONCEPTS
10 BASIC CONCEPTS OF MIL
1. Media construct our culture
2. Media messages affect our thoughts, attitudes and action.
3. Media use “the language of persuasion”
4. Media construct fantasy worlds.
5. No one tells the whole story.
6. Media messages context “texts” and “subtexts”.
7. Media messages reflect the values and viewpoints of media
maker.
8. Individuals construct their own meanings from media.
9. Media messages can be decoded. By “deconstructing”.
10. Media literate youth and adults are active consumers of media.
1. Media construct our culture
• Our society and culture – even our perception of
reality – is shaped by the information and images
we receive via the media.
2. Media messages affect our thoughts,
attitudes and action
• All of us are affected by advertising, news, movies,
pop music, video games and other forms of
media.
3. Media use “the language of persuasion”
• All media messages try to persuade us to believe or
to do something. News, documentary films, and
nonfiction books all claim to be telling the truth.
4. Media construct fantasy worlds
• Movies, TV shows and music videos sometimes
inspire people to do things that are unwise, anti-
social or even dangerous.
5. No one tells the whole story
Every media maker has a point of view. Every good
story highlights some information and leaves out the
rest.
6. Media messages context “texts” and
“subtexts”
The text is the actual words, pictures and/or sounds
in a media message. The subtext is the hidden and
underlying meaning of the message.
7. Media messages reflect the values and
viewpoints of media maker.
• Our values and viewpoints influence our choice of
words, sounds and images we use to
communicate through media.
8. Individuals construct their own meanings
from media
• Although media makers attempt to convey specific
messages, people receive and interpret them
differently, based on their own prior knowledge and
experience, their values and their beliefs.
9. Media messages can be decoded.
• By “deconstructing” media, we can figure out who
created the message, and why. We can identify the
techniques of persuasion being used and recognize
how media makers are trying to influence us. We
notice what parts of the story are not being told,
and how we can become better informed.
10. Media literate youth and adults are active
consumers of media.
• Media literacy helps people consume media with a
critical eye, evaluating sources, intended purposes,
persuasion techniques and deeper meanings.
ARTICLE 19 OF THE UNIVERSAL
DECLARATION OF HUMAN RIGHTS
• States that , ‘Everyone has the right to freedom of opinion
and expression; this right includes freedom to hold
opinions without interference and to seek, receive and
impart information and ideas through any media and
regardless of frontiers (United Nations, 1948). ‘ MIL equips
citizens with the necessary competencies to seek and
enjoy the full benefits of this fundamental human right.
Future Without Media
• Imagine waking up one day to find no internet,
libraries, and smart devices. Newspapers,
magazines, radio stations and TV channels have
also disappeared.
1. How would you be informed if anything
now?
2. How would you share information and
communicate news and events?
3. What way would you have to
communicate with one another?
4. How would it affect the way you live?
5. What would society lose in this situation?
IMPORTANCE OF LITERACY
• Literacy has become essential part of the
fabric of modern societies, a thread that links
all aspects of life and living in our
contemporary world.
• Its reach is extensive and complex,
influencing how fully and effectively a person
is able to engage in the social media and
economic life of his or her community.
People with good literacy skills are more
likely to have:
• Higher self-esteem
• Better health
• Better jobs
• Higher wages
This is because they are able to take
advantages of the opportunities that life may
offer them.
IMPORTANCE OF MEDIA LITERACY
• We take in a huge amount of information from a wide array of
sources, far beyond the traditional media (TV, radio, newspapers,
and magazines).
• There are text messages, memes, viral videos, social media, video
games, advertising and a lot more.
• But media shares one thing: someone crated and it was created for
a reason. The digital has made it easy for us to create media.
• We do not always know who create something and why they made
it ad whether it is credible or not.
• This makes media literacy an essential skill in the digital age.
Specifically, it helps us:
• Become a smart consumer of products and
information
• Learn to think critically
• Recognize point of view
• Create media responsibly
• Identify the roles of media in our culture
• Understand the type of influence made media
and how we can make informed choices.
IMPORTANCE OF INFORMATION LITERACY
• To be able to distinguish which among the
sources of information are relevant.
• An individual will be able to organize and
classify the different forms of media which
can be used to secure relevant and
substantial information.
• Aid students in developing effective research
skills.
IMPORTANCE OF TECHNOLOGICAL LITERACY

• With the new technological discoveries

and breakthroughs, people nowadays
are even hoping to find cure for
dreaded incurable illnesses.
• It will save valuable time and help one
do things smoothly.
Media and Information Design
Framework (MID Framework)
• #TrashTag. A Social Media Campaign
 COMPONENT GUIDE QUESTIONS YOUR ANSWER

Target Audience Who is the intended audience?

Sender / Author Who is the producer?

Purpose What is the purpose?

Key Content What is the topic?

What are the facts?

Form / Style How can I present this information?

How would this affect my audience?

Medium / Format What platform will I use? Why?

What makes them an individual literate in
media and information?”
GUIDE QUESTIONS:
1. In your opinion, what makes an individual
literate in media and information?
2. What activities/habits do you practice
which illustrates media and information
literacy? Give at least three (3) examples.
3. Write a summary and present your insights in
class.
ENRICHMENT
• Visit the site
www.un.org/development/desa/disabilities/envision2030.
html
• Select one sustainable development goal and read
about it in
www.un.org/sustainabledevelopment/sustainable-
development-goals/
• Write an essay on the selected sustainable development
goal and how they can raise/promote awareness about
it.
• Send to schoology with the created account.
EVALUATION
• As a catalyst and advocate of one of the sustainable
development goals, your group is tasked to create an MIL
Design Framework for your social media campaign.
• Your output will serve as your guide.
• You will use the following components and guide
questions.
 COMPONENT GUIDE QUESTIONS

Sustainable Development Goal What is your selected sustainable development

goal?
Why did you select it?

Target Audience Who is the intended audience?

Sender/ Author Who is the producer?

Purpose What is the purpose?

Key Content What is the topic?

Form / Style How can you present this information?

How would this affect your audience?

Medium / Format What platform will you use? Why?

#Envision2030: 17 goals to transform the world for
persons with disabilities
• In September 2015, the General Assembly adopted
the 2030 Agenda for Sustainable Development
that includes 17 Sustainable Development Goals
(SDGs).
• Building on the principle of “leaving no one
behind”, the new Agenda emphasizes a holistic
approach to achieving sustainable development
for all.
The 17 sustainable development goals (SDGs) to
transform our world:
GOAL 1: No Poverty
GOAL 2: Zero Hunger
GOAL 3: Good Health and Well-being
GOAL 4: Quality Education
GOAL 5: Gender Equality
GOAL 6: Clean Water and Sanitation
GOAL 7: Affordable and Clean Energy
GOAL 8: Decent Work and Economic
Growth
GOAL 9: Industry, Innovation and
Infrastructure
GOAL 10: Reduced Inequality
GOAL 11: Sustainable Cities and Communities
GOAL 12: Responsible Consumption and
Production
GOAL 13: Climate Action
GOAL 14: Life Below Water
GOAL 15: Life on Land
GOAL 16: Peace and Justice Strong Institutions
GOAL 17: Partnerships to achieve the Goal
SCHOOLOGY

•www.schoology.com
•Access Code:
THE END