Beruflich Dokumente
Kultur Dokumente
the World?
GROUP 4
DHRUV PANDEY PGP18191
Divyansh Pandey PGP18025
Harsh Anand PGP18120
Shubham Raj PGP18144
Subhadev Pal PGP18241
Tanmay Goyal PGP18245
Established in 2007
Joint venture: NBC Universal, News Corp. (Fox), AOL, MSN, MySpace,
Yahoo! 1 of 14 hulu An evil plot to destroy the world. Enjoy.
Providence Equity Partners, a private equity fund joined with a stake of 10%
The idea started out of frustration- “Other people were using our videos online and
were creating a business out of it.”
Announced in 2007, Beta version made its debut just 6 months later
Initial reservations- “Users were in not in the habit for streaming for long duration.”
Acceptance within few time frame of launching Beta version- “Website of the Year ”,
“Happy birthday! I’m glad you guys didn’t suck”.
The awaited recognition came when a third conglomerate Disney joined as an equal
partner with NBC and New Corp.
• Objective: “Focussed on helping users find and enjoy the world’s
premium, professionally produced content when, where and how the
want it ”.
Content Owners: The content acquisition was done through 170 content partners
Hulu’s Customers
by July(2009). ABC, FOX, NBC and their partner cable networks as well as
independent partners Content
Issues: Legal rights and partners had to balance new distribution outlets with owners
existing ones( syndication, DVD’s and other outlets)
Group of
customers
Equity partners took 70% of advertising revenue generated by their content.
Challenges: Securing content
Why is it a challenge? Cable operators were giving those networks a tough Advertisers Users
time who were providing content to Hulu.
30 affiliated websites enabling content owners to connect with
users across destinations such as AOL , Facebook, Yahoo, MSN
Idea: “Everyone who has a legit cable connection can view the content
online”.
Everywhere Open and Non-exclusive cable : Satellite and telecom regulators free to
enter into agreements with content providers
comes into
the picture Recruited impressive set of content providers
CBS first broadcast network to pledge a range of its library content and
making it as pay-television services. This is a way to extend the television
economics online.