Pundi X Company Profile

Company Overview

 Overview: Pundi X is a platform that enables use of crytpocurrencies at retail point of sale (PoS) through a
mobile app and contactless payment card. It uses NEM (a distributed ledger technology) and Ethereum’s ERC-
20 tokenization technologies
 Revenue Model: It receives part of the transaction fee on each buy, sell or payment with cryptocurrency on its
PoS platform (details are provided in appendix)

Key Information
Founding Year 2017 Founder’s Profile

Headquarter Location Indonesia

Other Office Locations UK, Singapore, Taiwan, China, Brazil • CEO of Pundi X
• Former W3C Chair of
Operating Income HTML5 Interest Group
NA
(Revenue) • Scholarship recipient at
Profit NA Sweden KTH (M.Sc
Computing) and
No. of Employees >150 Zac Cheah, CEO and Norway NTNU (M.Sc
Co-Founder Security)
Ownership Private
• Overall 12 years of
Funding* USD 4.0 million (as of November 2017) experience in
Market Cap. USD 200 million (as of April 2018) technology in browser
and mobile gaming
* Raised USD 17 million in April 2018 through private placement market
2
Source: Company Website; Medium.com
 Product Portfolio

• Used for:
o Buying cryptocurrency using cash or card
o Sell cryptocurrency for cash Buy or sell
o Top up fiat money in a digital wallet cryptocurrenci
o Buy utility and services such as electricity using cryptocurrency es through a
Pundi X Mobile • Apps: PoS device
App o Pundi-Pundi: Pay-by-QR app; over 100,000 downloads, 20,000
monthly active users (MAUs); accepted at >500 retail outlets,
restaurants and cafes
o Scanbersama: Universal QR payment Software Developer Kit Buy anything
(SDK); enables any app to integrate with Scanbersama solutions using
to make payments at participating merchants cryptocurrency
o Pundi Booster: An app selling virtual goods or services through the
o Pundi Toko: The merchant management app for Pundi-Pundi Pundi X POS
•
A physical multi currency wallet for fiat and cryptocurrencies device
(available for purchase and sale via the Pundi X platform)
• Also facilitates payments via cryptocurrencies held in the card
Pundi XPASS card through NFC and contactless technology
• PoS device Pay peer-to-
• Built to distribute cryptocurrency peer using
• Connected to the blockchain to record each transaction mobile
• Plan to further distribute the platform through open source
Pundi X Platform
licensing and distribution of the software development kits
(XPOS) (SDKS) and open APIs 3
Source: Pundi X Whitepaper
 Tokens

NPXS NPXSXEM
• Required when a developer publishes an app on Pundi XPOS
app store • A Pundi X utility token built on the NEM
• Default token to settle the payment within the application blockchain
• Depending on the different type of developers, Pundi X charges • Utilized in customised NEM XPOS devices
up to 30% of handling fee in NPXS • Traded on Hotbit, Kryptono, Exrates, and
• Traded on 15 exchanges including Binance, Bancor, Hotbit, NEM exchanges
gate.io, YoBit and Bit-Z

NPXS Token Flow

4
Source: Company Website
 System Infrastructure (1/4)

XPOS Device Specifications

 Employs MTK/Qualcomm solutions with Android-operating system on top of the NEM blockchain
 Inbuilt two slots allow merchants to accept EMV chip cards and traditional magnetic stripe cards enabling
physical store retailers to migrate to a blockchain-based payment system
 Secured with tamper proof PTS technology

Connecting Stores with Pundi X

 Each POS device connected to the blockchain using

Pundi X Platform API - XPlugins via two layers -
communication layer and the blockchain layer
 Communication layer delivers a buy request and
uses the blockchain layer to make a record of the
sale
 This information is then stored permanently in the
blockchain enabling POS manufacturers to
collaborate with Pundi X

5
Source: Company Website; Pundi X Whitepaper
 System Infrastructure (2/4)

Selling Cryptocurrency

 Cryptocurrency traders and holders use XPlugins to connect to digital wallets, creating smart contract requests that
can be supported by Pundi X devices
 A smart contract gets generated automatically in the Ethereum blockchain

6
Source: Pundi X Whitepaper
 System Infrastructure (3/4)

Making Payments using a Digital Wallet

 Customers use digital wallets to connect to Pundi X API and create a smart contract for any individual
merchant

7
Source: Pundi X Whitepaper
 System Infrastructure (4/4)

Connecting to other Cryptocurrency Exchanges

 Allows customers to buy or sell cryptocurrency on exchange of their preference

8
Source: Pundi X Whitepaper
Channels (1/2)

1,156 Tweets; 46.8K followers; 914 likes 113,528 likes; 114,111 followers

Twitter Facebook

2.4K subscribers 27,921 members

Reddit Telegram

1 language 12 videos; 1,417 subscribers

YouTube
Bitcointalk
9
Channels (2/2)

93 posts; 1,843 followers 990 followers

Instagram LinkedIn

4.6K Followers
Learnings

1 Expand geographic reach to increase customer base

2 Enable users to buy cryptocurrency using multiple options (such as mobile

wallet, fiat currency or card) to remove trade barriers in cryptocurrency

3 Leverage partnerships to enhance capabilities

4 Expand network by incentivizing retailers and users to increase liquidity in the

cryptocurrency market

5 Enhance user experience by allowing transactions through multiple

instruments
 SWOT Analysis
Strengths Weaknesses

S •

•
Strong market capitalization and
geographic presence
Enables buying of cryptocurrency using
fiat currency and cards which makes it a
W • Most recently launched products
and services may fail to gain
customer traction

very user friendly platform for trading

in cryptocurrency
• Pundi XPOS technology uses an
Android Operating System which
makes it easier for developers to create
solutions for retailers, clients, etc.
• Strong partner network

Opportunities
• Global bitcoin wallet ownership Threats

O T
currently represent less than 2% of • Intense competition in the market
the population of South East Asia;
the market penetration is • Stringent financial regulations on
anticipated to grow at a fast pace digital assets across countries
• Blockchain adoption is projected
to rise significantly due to low
transaction fees and high speed
advantages associated with it
Source: Company Website; Pundi X Whitepaper
 Future Plans

• Reach minimum deployment of

50,000 XPOS units in total • Launch annual XPOS summit
• Launch the 3rd party apps on XPOS
• Deliver 20,000 XPOS units for
corporate orders

• Establish two offices in North • Establish Tokyo and Seoul offices

and South Americas • Open 2,000 XPOS units for
• Complete NPXS swap individual pre-orders
• Establish bank and • Deliver 4,000 XPOS units for
governmental partnership for corporate orders
XPOS and XPASS roll-out • Deliver 300,000 XPASS cards
• Set up Pundi X foundation for
transparency and compliance
• Establish partnerships in North
America

“Pundi X will spend the next two years building an extensive coverage of convenience stores, shopping malls, retail
shops, chain outlets, cafe, restaurants and other outlets. It will use Pundi apps to cover an even greater number of
smaller sellers. In addition, it would like to expand into Thailand, Malaysia, Singapore, Japan and other regional
markets simultaneously, and cover South East Asia within three years. Pundi X is also planning to bring XPOS Handy
and XPOS Desk with some add-on features.” 13
Source: Company Website; Pundi X Whitepaper
Appendix
 Revenue Model

Transaction Fee

• Merchant is the owner or lessee of the XPOS device, eg: convenience store owner, retail XPOS owner, etc.
• Issuer is a payment method that works with XPOS, eg: XPASS, e-wallet cards, metro cards, mobile apps,
cryptocurrency apps, etc.
• Pundi X is a Switch as it connects payment end-to-end
Case study 1: a user buys $1,000 worth of crypto from a merchant in a store using Pundi XPASS card. The total
charge a user has to pay is $1,010; $1,000 for the crypto and $10 for the service fees. Of the $10 received,
$6.50 is paid to the shop merchant for rendering this service. $3.50 is paid to Pundi X for providing XPOS
(switch) and XPASS (Issuer) service.
Case study 2: a user buys $1,000 worth of crypto from a merchant in a shop using an imaginary online crypto
app called Coinbas. The total charge a user has to pay is $1,010; $1,000 for the crypto and $10 for the service
fees. Of the $10 received, $6.50 is paid to the shop merchant for rendering this service. $0.50 is paid to Pundi X
for providing XPOS (switch). $3 is paid to imaginary app Coinbas for providing the app (issuer)
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Source: Company Website
 Pundi XPOS - Applications

16
Source: Company Website
 Partnerships

17
Source: Company Website