Beruflich Dokumente
Kultur Dokumente
• Differentiated marketing
• A brand for different segments
• Burton- men’s clothing
• Dorothy Perkins- younger women
• Evans- for women 25-55 and sized 16+
• Miss Selfridge- for 18-24 year olds
• Top Man-young and young at heart men
• Outfit –out of town retail parks
• Wallis- distinctive and quality fashions