Marketing Analysis of

EqualizeRCM
Presented By:
Trilochan Mohanta 18027 Submitted to: Dr R Sugant
Nitesh Tyagi 18056
Dhaarini J M 18099
Kumar Dhwanit 18137
Srisha Nayak U 18172
Vibhav B Raj 18189
 Company Overview

• EqualizeRCM is headquartered at Austin, Texas.

• For decade it provides service support for all aspects of Revenue Management Cycle
(RCM) process from medical coding to denial management.
• It provides services to over 75 hospitals, clinic and healthcare organisation along
with 1600 physicians.
• The company also provides customized solution to its clients.
 Product Overview

1. Revenue Cycle Management (RCM)

 Product Overview

2. Medical Coding

Medical coding is the transformation of healthcare diagnosis, procedures, medical services,

and equipment into universal medical alphanumeric codes.
The diagnoses and procedure codes are taken from medical record documentation, such as
transcription of physician's notes, laboratory and radiologic results, etc.

3. Contracting and Credentialing Solutions

EqualizeRCM provides outsourced Contracting and Credentialing Services to help Physician

Groups and Hospitals across the country minimize mistakes and maximize their collections.
The Contracting and Credentialing Group is specifically designed to support the needs of
hospitals, physician groups, urgent care centres, community health centres, and other
facilities.
Product Overview
 Product Overview

4. Optimus Suite

This software is an integral part of EqualizeRCM’s healthcare revenue cycle management

solutions.

The RCM automation platform, Optimus Suite, seamlessly coexists with clients’ existing
infrastructure (EMR, PM, Clearing House, Payer and other systems).

This platform along with its set of intelligent applications empowers facilities and practices
to have efficient revenue cycle processes and reduce operational costs.
 Product Overview
RCM Robots: Optimize and Improve RCM Operations
Robotic Process Automation (RPA) is an emerging form of business process automation
technology based on the concept of using software robots.

Benefits of Bot

1. Decreased Costs: Reduces the cost of performing equivalent work by up to two-

thirds.
2. Improved Efficiency: Can work 24×7.
3. Reduced Errors: Eliminates human delay and error.
4. Increased Scalability: Can dial up or down the number of bots deployed according to
the volumes.
5. Process Improvement: Identifies bottlenecks and helps in optimizing and improving
the core processes.
 Market Overview

 Overview-
• Rise of High-deductible health plans
• Consumer-centric approach
• Increasing acceptance of EMR/EHR
• Third party dependency
• In 2018, global medical billing outsourcing market size was valued at USD 8.2
billion.
• Projected CAGR is 12% over the Forecast period
 Market Overview

 Target Audience

 Scope-
 Revenue Cycle Management Market, by Deployment
 Revenue Cycle Management Market, by Function
 Revenue Cycle Management Market, by End User
 Revenue Cycle Management Market, by Region
 Market Overview

 Insights-
 Component Insights
 Service Insights
 End User Insights
 Regional Insights

 Key Market Trends-

 Cloud-based

 Competitive Landscape
Competition Analysis
 Marketing Strategies
Segment addressed

Positioning
“EqualizeRCM provides innovative, best in class expert and highly trained
revenue cycle management specialists and solutions for hospitals, clinics
and healthcare organizations”
Competitive advantages
• Availability
• Delivering high quality medical coding solutions
• Highly experienced personnel
• Flexible models
• Relationship with the customers
Marketing mix of EqualizeRCM
Product

Price

Place