Radico Khaitan is one of India's oldest and largest liquor manufacturers.

Formerly known as Rampur

Distillery which was established in 1943.

o Operates three distilleries and one JV with total capacity of 157 million litres
o Focus on quality and brand image rather than price point
o 6 new brands launched in the past five years, all in premium categories
o Pioneered printed technology for label description on the bottles
o One of the largest provider of branded IMFL to the Canteen Stores Department (CSD)
o 21 products registered with the CSD across categories
o Pan-India manufacturing and distribution network covering over 90% of retail outlets
o FY2017 Total Net Revenues of Rs.1,680 Crore (whereas CSD was Rs.196 Cr or 11.66%)
o Radico has a strong sales and distribution network with presence in retail and on-trade outlets in
different parts of India
o The Company has 33 bottling units spanning almost the entire country, of which 5 belong to the
Company and 28 are contract bottling units
o Collaboration with International players - Ernest & Julio Gallo of California (one of the largest
wineries in the world) for exclusive distribution of their wines in India.
 Rampur Distillery – U.P.

 Rampur Distillery is one of the largest and most efficiently-run

distilleries in India manufacturing high grade Extra Neutral Spirit
(ENA) from Molasses and Grain, with a capacity of It has taken the
capacity upto 157 million lit p.a which make it one of the largest
distilleries in the country.

The Unit is self-sufficient in meeting the fuel and power requirement

by way of backward integration of utilizing its effluent for generating
the bio-gas which, in turn, is utilized for generating the steam and
power for its captive requirement.

Rampur Distillery also manufactures various brands of IMFL and

Country Liquor. Besides meeting the domestic requirement, various
IMFL brands are being sold out of country.
 The Unit has a series of firsts to its credit:
 It is the first Indian distillery to obtain ISO 9001:2000 certification
 It has achieved capacity utilization of over 100% in the alcohol
plant
 It is the first environment-friendly distillery in the country

Distilleries and Units : Company Owned Units

1) Rampur Distillery, Rampur (Uttar Pradesh)
2) Radico Khaitan Ltd., Bajpur (Uttaranchal )
3) Radico Khaitan Ltd., Reengus ( Rajasthan)
4) Radico Khaitan Ltd., Hyderabad ( Andhra Pradesh)
5) Radico NV Maharashtra ltd., Aurangabad (Maharashtra)
Rampur Distillery – U.P.
 RKL DISTILLERIES & TIE-UP UNITS

Supplies to CSD - RKl Tie-up Units Supplies to CSD - RKl Company Owned Units
1) Oakland Bottlers Pvt. Ltd. (Samba, J&K) 1) Rampur Distillery, Rampur (Uttar Pradesh)
2) Rana Sugars Ltd. (Taran Taran, Punjab) 2) Radico Khaitan Ltd., Bajpur (Uttaranchal )
3) Gwalior Alcobrew Pvt. Ltd. (Gwalior, M.P.) 3) Radico Khaitan Ltd., Reengus ( Rajasthan)
4) Nethravati Distilleries Pvt. Ltd. (Bengaluru, Karnataka) 4) Radico Khaitan Ltd., Hyderabad ( Andhra Pradesh)
5) Kalpatharu Bereweries & Distilleries Pvt. Ltd. (Bengaluru, Karnataka) 5) Radico NV Maharashtra ltd., Aurangabad (Maharashtra)
6) Bengal Wines Plant Company (West Bengal)
7) Seven Sisters Trade & Distilleries Pvt. Ltd. (Guwahati, Assam)
 RADICO KHAITAN’S BRAND
PRESENCE IN CSD

Radico Khaitan has its 21 products registered with CSD across segments.
 AWARDS – 2018 -19

 Marketing 91 - Magic moments Vodka is ranked at 10 position in top 20 Vodkas of the world.
Source : https://www.marketing91.com/top-20-vodka-brands-in-the-world/

 Vine Pair - Magic moments Vodka is ranked at 12 position in top 20 Vodkas of the world.
Source : https://vinepair.com/articles/the-20-best-selling-vodka-brands/
 BRANDS

CONTESSA RUM
For men with a strong resolve, Contessa Rum is the perfect
antidote. One of the largest selling brand amongst
defense forces, Contessa Rum enjoys nearly 24% market
share in the segment. With a drive to constantly raise the
bar, Radico is continuously committed in delivering strong
performance and exceptional quality through its Spirits.
Because the courage to beat the odds is a trait that only a
few possess.

Index No. - 78152

8PM BERMUDA RUM
This dark Caribbean mystique is warm, full-bodied and blended
to perfection in matured old oak cask. 8PM Bermuda Rum
delivers the classic Caribbean experience in every sip.

Index No. - 78165

 BRANDS

AFTER DARK WHISKY

When darkness descends, the only thing that’s awake are
your temptations. Satiate those wild desires with the fine
blend of After Dark Whisky. This premium category blend is
renowned for its bold taste and character and offers a
delightful mix for connoisseurs of taste. Just like the
mystique of the night, engulf your senses in a spirit of
passion, adventure and clandestine fantasies. Indulge in an
energy that’s spontaneous, quirky and magical. Because a
passionate affair with life begins only After Dark.

8PM WHISKY
When the clock strikes 8Pm, India’s “Thaath”
Index No. - 79243 reached a crescendo. No wonder, 8PM is the first
brand in the liquor industry to make it to the LIMCA
book of records for selling one million cases in the
first year of its launch. Launched as a flagship
brand of Radico, 8PM exalts as unparalleled brand
experience for its loyal customers, giving them a
taste of real “Thaath”. Made with the finest quality
grains, new 8Pm is an epitome of lavishness and
quality drinking.

Index No. - 79247

 BRANDS

WHYTEHALL CLASSIC DELUXE WHISKY

Whytehall – Classic Deluxe Whisky is a distinguished
blend of aged scotch malts and the finest Indian
spirits, skillfully blended to give a rich, warm, full-
bodied whisky with a graceful after note that lingers.
It’s intense, crisp character and unmistakable
classic style takes you into a league that’s class
apart. Truly a classic, it’s for those special moments
that become an integral part of our lives.

Index No. - 79201

MORPHEUS XO BRANDY
For those who value taste, there’s always the spirit of France.
Containing the texture of warm soils, fragrant scents and all the
richness of tropical weather, it’s rich blend is truly irresistible.
Having achieved a gold medal at the prestigious Monde
Selection Award 2011, the world is taking note of its treasured
legacy and trademark excellence.
Without mention, Morpheus has become a leader in its segment
owing to a stringent process of creation and arduous maturity.

Index No. - 79054

 BRANDS

MAGIC MOMENTS VODKA

India’s largest selling vodka was launched with an
international packaging, enabling the premium vodka to
become a rage overnight.

Produced from the finest grains, triple distilled process is a

mark of absolute purity. Adding on to the razzmatazz is an
exciting array of flavours that make it smooth as silk.

The sprit of Magic Moments is all about believing in

creativity, excellence and working with the leaders of
contemporary culture.

No wonder, this amazing brand of vodka is a millionaire

brand of Radio Khaitan and has won many coveted
laurels for the organization, including the Gold Medal for 4
consecutive years in the Monde Selection.

Index No. - 79162 79152 79153

 BRANDS

SUPER PREMIUM VODKA

After having successfully created

and dominated the semi
premium category with Magic
Moments Vodka, Radico has
launched Verve in the premium
segment in the Civil market.

It is a young, energetic premium

brand with a stylish modern
appeal that offers a unique
experience. Perfect blend of
purity and smoothness with
unique five stage slow filtration,
using silver and platinum filters.

Index No. - 79169

 BRANDS

Website : www.1965spiritofvictory.com
https://youtu.be/Q-cxpxhOeEo
https://www.facebook.com/1965.spiritofvictory/ Index No. 78207
 BRANDS

 ELECTRA has been positioned to capture the significant market

opportunity in the RTD segment

 Launched in three unique flavours after extensive research:

 Cosmopolitan: Cranberry Base with the hint of lime

 Appletini: Apple Flavour

 Agent Orange: Orange base with carrot as a combination

 ELECTRA is triple distilled and triple filtered with carbon/ silver/ platinum

 Available in a premium packaging and a ring pull cap (first time ever
introduced in a RTD product in India)

Index No. 79147 79148 79146

 BRANDS

RADICO IS THE EXCLUSIVE IMPORTER / DISTRIBUTOR OF IMPORTED

WINE (CARLO ROSSI) IN CSD

Gallo Winery
 Headquartered in Modesto, California

 A privately held, family-owned and

managed winery – 4,600 employees

 Three generations of Gallo family members.

 Distribution in over 90 countries, largest

exporter of California wine

 Over 70 brands in our portfolio, including

wine, coolers, beverage, sparkling, fortified,
spirits, etc.

Presently the brands are enjoying 25%

market share during FY 2018-19 in CSD.

Carlo Rossi White Wine Carlo Rossi Red Wine

Index No.- 79268 Index No.- 79267