Beruflich Dokumente
Kultur Dokumente
MARKETING RESEARCH
Maria Cristina G. Morfi, MBA
Colegio ng Lungsod ng Batangas
Introduction to Marketing Research
Formulate a problem
Develop a hypothesis
Make predictions based on the hypothesis
Device a test of the hypothesis
Conduct the test
Analyze the result
Stage 3: Research Method
Experimental Research
Non-experimental Research
Stage 4: Research Design
The research design is a plan or framework for conducting the study and
collecting data
Stage 5: Data Collection Techniques
Interview
Observation
Stage 6: Sample Design
Personal (face-to-face)
Telephone Interviews
Questionnaires
Internet survey
Stage 8: Analysis and Interpretation