Beruflich Dokumente
Kultur Dokumente
‘Bangadi mor’
kuyri (mango) Akruti motif ‘Asawalli’ (flowering vine) ‘Akruti’ (geometrical design)
(peacock in bangle),
• People are less aware: Low level of aesthetic awareness among the younger
generation, threatens the existence of the original weave. Awareness of the GI,
Silkmark and Handloom Mark must also be increased among the general public
and the customer must ensure that the Paithani they are buying contains all
three tags.
• Highly priced: The manufacturing cost of these products is many a time so high
that it makes the price unaffordable for the regular middle class market.
• No proper government support: There are few existing government
policies which provide the artisans with subsidies to set up their
handlooms but nothing further.
•
Losing the traditional value: As the process of weaving is slow and
tedious, the younger community does not prefer doing the traditional jobs
and are migrating towards the cities. This has also caused loss of
traditional knowledge.
SCOPE
• With the introduction of ‘make in India’ scheme people have started to
incline towards handloom products rather than machine made goods. This
has lead to a marginal increase in demand of Paithani sarees lately.
• Instead of sticking to few items such as sarees, clutches only they should
make more end products such as Suits, kurtis, scarfs, etc which will be
easier to use and people would like to buy and use them often.
ANNEXURE
QUEATIONNAIRE-
About the artisan
• Name
• Family business
• No.of people
• Time of experience
• Sale
• Govt. support
• History of Art
• Duration
• Place
• Modification