INTRODUCING- AQUASTRAWtraw

• AquaSTRAW is a small, portable water filter

that can be used to decontaminate water and
guarantee that it is fit for human consumption.
• The AquaStraw is a biodegradable plastic tube
Which filters water by using sand and charcoal.
It is 310 mm long and 30 mm in diameter.
• In its lifetime, the AquaStraw can filter 500 liters
(132.086 gallons) of water. Its durability is
approx 6 months.
• As we all know that It is a brutal irony of
existence that the very thing ensuring life on the
planet is also one of the biggest killers of our
species. That is why we actually need aquastraw
to fulfill our need.
• IT IS CAPABLE OF ELIMINATING
OVER 99% OF ALL THE BACTERIA
AND PARASITES PRESENT IN THE
WATER.
 WHY
• India has a major population problem and so you have
people living in the remotest of the areas where the
Government cannot make provisions for providing clean
water. So having this product introduced to them is a big
boon for them.

• Next, not everyone in our country is rich enough to

afford a water purifier or other fancy water purifying
products or bear the maintenance cost of it. They end up
drinking water directly from the taps which is dangerous
due to the presence of harmful bacteria and chemicals
like lead.
• This product is extremely helpful for adventure travelers as
they go to remote places like the marshy jungles of Amazon
and The Death Valley to name a few, where the availability of
safe drinking water is really narrow, so carrying Aquastraw is
extremely helpful. It is easy to carry and use. It fits quite
comfortably in your bag.
 TARGET MARKET

A target market is a group of consumer, at which a product or

service is aimed. It is essentially defined by age, gender, socio-
economic grouping, or any other combination of demographics.

Our product, “AquaStraw ”, essentially provides for :

DEMOGRAPHY
 AGE – 6 years and above.
 GENDER - All.
 OCCUPATION – No specific occupation required.
 MONTHLY HOUSEHOLD INCOME – Rs.2000 and above.
 PSYCHOGRAPHICS – Experiencers.
 PERSON
A

Mr. Ramesh Thakur is a construction worker. His

construction site lacks facilities for providing clean
drinking water. Hence, he relies on his aquastraw to
keep him hydrated throughout the day.
Ramesh Thakur’s daily wage is ₹340. He has passed
10th grade.
He is a father of 2 and is the sole breadwinner of his
family. This makes it important for him to remain
healthy and his aquastraw helps him with it.
PORTER’S 5 FORCES
BARGAINING POWER OF SUPPLIERS
 Threat of Substitutes
product
This product has a high number of
substitutes in the market which are
likely to be threats. To name a few:
• Carbon capsules
• Lifestraw(carbon fitted in a straw)
• Water purifying bottles
• Water purifying drops
• Water filtering machines
 BARGAINING POWER OF BUYERS
The bargaining power of buyer in case of
“AquaStraw” is high.
This is so, because buyers have various
different options to resort to. There are several
other companies who have priorly
manufactured their product on similar lines
and have
already captured a large share in the market.
• Low cost of capital imposes a Low entry
barrier.
• High R&D cost.
• Market Exit Barrier is also not so high.
• There are many regional players which are
popping up in local markets because of the
low-cost of manufacturing purifiers.
 BARGAINING POWER OF SUPPLIERS
• Since our company requires a good amount of
high quality raw materials and the number of
suppliers is a mere handful, the Bargaining Power
Of Suppliers is High for our company.
• These handful of suppliers can demand more
money in exchange for the good quality raw
materials they supply to our company.
• The handful of suppliers can take advantage of
the situation and threaten to work for another
company if their demands are not fulfilled.
 Rivalry

Direct Rivalry:
Indirect Rivalry:
1. LifeStraw 1. Water Purifying
Tablets:
a) Aquapura
b) Potable Water
2. Water Purifying
Drops;
a) aquamira
Water purifying
Bottles
a) GRAYL ultra
b) SurviMate