Highest Recalled Sparkler on Radio

Mirchi Murga enjoys the highest

awareness among all characters
on Radio, Ranking No. 1 in last
consecutive years.

Awareness increasing every

consecutive year.

Source : Radio Brand Tracks by IMRB

 Awards & Accolades

No Radio Award exists which the

Murga is devoid of.

Excellence in Radio
Awards (ERA)
Mirchi Murga made it to the New
York Festival among the ‘World’s
Best Radio Programs’
Unprecedented Investment on Murga Year on
Year

• Mirchi Murga is the ONLY Radio Sparkler to

have dedicated print campaigns year on year.

• Series of 6 Print Ads in TOI (last Year).

Including the Jacket Front Page.

• Series of 5 print ads in Navbharat Times (last

year). Again including the Jacket Front Page.

• Consistent Investment year on year.

 Unprecedented Investment on Murga Year on
Year
Impactful Previous Print Campaigns on Mirchi Murga
 IDEA
• Shop at One Awadh for Rs 2000..

• Get a chance to be part of One Awadh Mirchi

Murga Festival with RJ NAVED

• Also win gratification like A Car, Bikes, Acs and

other Consumer Durables, this September during
Mirchi Murga Festival @ One Awadh .
 ON Ground @ One Awadh Mall – Pre event 3 weeks
• Mirchi Murga Zone
fabricated zone ( Big HEN with a big Egg ).
NAVED Cut outs to be placed .
Gratification display – Bikes / other .

• Murga Mascots to roam around in Mall creating hype of the festival.

• All Stores will give lucky coupon on shopping of more than 2K -

coupon to be dropped in Egg.

• Pre activity by Mirchi Rj’s on weekend’s promoting Mirchi Murga

festival.
 EVENT DAY

• Performances by Naved and local RJs

• Band Performance.

• Mirchi Music Taxi to cover entire activity live on radio via

studio setup at One Awadh .

• Lucky draw- winners to be announced.

• 10 winners ( Gratification TBD) .
 Unprecedented Investment on Murga Year on
Year

Dedicated On Ground Leg – The Mirchi Murga Party

 ON-AIR

• Radio Promos – 20 Days

• RJ Mentions – 20 days

• Mirchi Murga Integration – During the festival we will be running an

activity on Radio Mirchi “ Ab har ek ghante me Mirchi pe Banega
Murga, Kyuki One Awadh me chal raha hai Mirchi Murga Festival “
Shop at One Awadh- original khareedo aur Murga Banne se
bacho” .
 Digital

• 3 weeks digital integration of activity on , Individual Rj

pages.

• Special post by Mirchi Naved

 Sample Murgas

Sample Murga # 1 Sample Murga # 2

The Times of India Navbharat Times

13

Add a little
Mirchi to
your
Campaign!!

Thank You!!