Business Idea

1 Project work of Entrepreneurship Development

 Need of this Idea

2 Project work of Entrepreneurship Development

 Global share of top smartphone
companies

3 Project work of Entrepreneurship Development

 Business idea generated from the
above information

4 Project work of Entrepreneurship Development

 MobiAir is an Indian multinational technology
company headquartered in New Delhi, India, that
designs, develops, and sell consumer electronics.
MobiAir was founder by Y S Jadon in October 2016 to
develop and sell smartphones.

5 Project work of Entrepreneurship Development

 Competitive Advantages

Our company is known for some fixed standards and

They are:

 Minimum 3000mAh battery in every smartphone

 Android Oreo in every handset offered by MobiAir
 Customization of product

6 Project work of Entrepreneurship Development

 MobiAir

Air 1 Air ∞
7 Project work of Entrepreneurship Development
 Features of the phones
Air Air
1 ∞
 5 inch screen  5.5 inch screen
 16m colours  16m colours
 Super amoled screen  Super amoled screen
 3.2 Octacore processor  3.2 Octacore processor
 Finger print(slide)  Finger print(slide)
 4000mAh LiPolimer battery  4000mAh LiPolimer battery
 30 minutes fast charging  30 minutes fast charging
 Dual Sim(4G+4G)  Dual Sim(4G+4G)
 Corning Gorilla Glass 3  Corning Gorilla Glass 3
 2GB Ram and 16GB Internal  3GB Ram and 32GB Internal
memory(expendable up to memory(expendable up to
64Gb) 128GB)

8 Project work of Entrepreneurship Development

 Availability of Product

 Air 1  Air ∞
Exclusively available at Exclusively available at

Rs. 9,999/- only Rs. 11,999/- only

9 Project work of Entrepreneurship Development

 Marketing Strategies
 TV Advertisements
 Hoardings
 Social Media Ads
 Print Advertising
 Broadcast Advertising
 Outdoor Advertising
 Public Service Advertising
 Product Placement Advertising
 Cell Phone & Mobile Advertising
 Online Advertising(aka Digital)

10 Project work of Entrepreneurship Development

 Social Media Advertising
Facebook
e.g. FB page

11 Project work of Entrepreneurship Development

 Thank You

12 Project work of Entrepreneurship Development