B-PLAN

FOR
TA X 2 W I N
BY
- A H M A R AY U B
ABOUT TAX2WIN

• Tax2win is the fastest growing income tax return filing portal in India
• Supported by Startup India Scheme of Indian Govt. Tax2win has emerged to
chart in top 25 emerging startups in Asia
• It is authorized by Income tax department
• Supporting tax filings with technology Tax2win is helping in making India Digital
• The company has mission to not only enhance tax filing experience but also
educate the masses about taxes to ease their fears associated with taxes
SWOT ANALYSIS
• Corporate tie up with • No comprehensive tax
reputed frims solutions as provided by
• Customised tax filing some rivals
experience • Filing income tax online
• High satisfaction level is still not very
from customers widespread practice in
• Pricing India
Strengths Weaknesses

Threats
• Offline tax filers like
CAs, Tax Lawyers, etc
• Competition from
players like TaxZippy,
ClearTax, Makeyoutax
Opportunities
• The country moving
towards digital solutions
• Technology geek
population entering
workforce
• Easy and affordable
solution for small firms
PROBELMS

• Opportunity cost lost due to unavailability of services like filing of GST

• Less popularity of the brand as compared to some rival brands like ClearTax despite high
customer satisfaction level
• Traditional practice of filing tax offline
RECOMMENDATIONS

• Provide a comprehensive, one stop, all taxes portal to include other taxing facilities like GST to
target a huge untargeted customer base which has not been yet tapped by Tax2win
• Improve brand presence and image through digital media marketing
• Provide articles and FAQs on tax based online queries to earn more clicks, thus marketing the
site and services of Tax2win
• Provide offers like trial service of one filing to create brand familiarity and build trust in filing
income tax online
THANK YOU