Media and Information

Literacy
Introduction to Media and Information
Literacy
 Learning Competencies
Learners will be able to…
define communication and media (SSHS);
identify and explain the two basic types of
communication (SSHS);
discuss the elements of communication and
communication models (SSHS);
 Learning Competencies
Learners will be able to…
describe how communication is affected by
media and information (MIL11/12IMIL-IIIa-1);
define Media Literacy, Information Literacy,
and Technology Literacy (SSHS);
 Learning Competencies
Learners will be able to…
identify the similarities and differences of
Media Literacy, Information Literacy, and
Technology Literacy (MIL11/12IMIL-IIIa-2); and
define and explain Media and Information
Literacy (SSHS)
 Questions:
•What is
communication?
•Why do we
communicate?
•How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
Picture Analysis

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

Questions:
1.How did this communication medium
transformed your lives?
2. How did the following medium altered
how intimate your interactions are with
each other?
Picture Analysis

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
Photo Credit: http://www.quickmeme.com/p/3w26jo
 WHAT IS COMMUNICATION?

the act or process of using words, sounds,

signs, or behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else

Communication
the exchange of information and the
expression of feeling that can result in
understanding
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
Non verbal Communication
1. Oral Communication- spoken words are
used. It includes face-to-face conversation,
speech, telephone conversation, video,
radio, television, voice over the internet.

2.Written communication- written signs or

symbols are used to communicate. A written
message maybe printed or hand written.
Non Verbal Communication

Refers to the sending or

receiving of wordless messages.
We can say that communication
other than oral and written,
such as gesture, body language
posture, the tone of voice or
facial expression
Elements of Non Verbal Communication

1. Appearance- when someone speaks, the way he or she looks can

determine how the message will be received

2. Body Language- the way one acts as he or she speaks, whether he’s
fidgeting or standing stolidly, the receiver adds that in the block of
information to process.

3. Sounds- tone, pace, and volume are considered in understanding the

true meaning of what someone is saying
Types of Communication Based on Purpose and Style

1. Formal Communication- mostly takes place in professional settings. This

type of communication abides by a set of pre-determined guidelines in
delivering the message.

2. Informal Communication- most commonly used form of communication.

This type of communication can be used for all purposes.
Task: Create a Concept Map on the Definition
of Communication

Communication
Process of Communication
Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html
Transmissions Model
Transmissions Model

https://www.communicationtheory.org/shannon-and-weaver-model-of-communication/
 Transmissions Model
Practical Example of Shannon-Weaver model of communication :
Thomson made call to his assistant “come here I want to see you”. During his
call, noise appeared (transmission error) and his assistant received “I want”
only. Again Assistant asked Thomson (feedback) “what do you want Thomson”.
Sender :
Encoder :
Channel :
Noise :
Reception :
Receiver :
Transmissions Model

Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Transmissions Model

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Transmissions Model

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Transmissions Model

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

Questions:
 Why is communication a
process?
 What are the important
elements of communication?
 How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
Video Presentation: What is Media Anyway

Media Minute Introduction: What is media anyway?

YouTube Channel: Media Smarts Date Uploaded:
Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw

Photo Credit: https://www.pinterest.com/pin/157837161915025462/

Photo Credit: https://www.pinterest.com/pin/157837161915025462/
Picture Analysis

Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

Questions to Ponder:
1.How is communication affected by media and
information?

2.How can communication help and destroy one’s life?

3.How do you perceived the different fake news around

you?
Group Activity:

In Group of 5 (Five), create own diagram on

how communication is affected by media.
Formative Assessment: Oral Recitation

• What is communication?
• What are the different types of
Communication?
• Among the different Communication model
discussed which of it is applicable to you
as a learner?
• Describe on how communication is
affected by media and information?