Beruflich Dokumente
Kultur Dokumente
MEDIA INDUSTRY
50000
0
2004 2005 2006 2007 2008f 2009f 2010f 2011f
0
2004 2005 2006 2007 2008f 2009f 2010f 2011f
Evolving Technology
• Internet has made revolutionary change
• Increasing the audience by mobile listening or mobile TV
• Over the five years of period electronic media has grown to 200%
• DTH and IPTV provides the new platform for increase the subscriber base.
The Power of mass Media
• Ability to share information and images across the national
boundaries
• Provides information, guidance and create awareness
• Molds opinion, thinking attitude, values, life style and
behaviour of society
• Provides a voice for people
• Promote new ideas and creativities
• The easier and efficient means of communication playing a
key role in the overall development of an economy
The key Role
• The media role is just not limited to entertainment
• The role as a mass educator
• Working as an information system
• Serves the local communities
• Importance of media in development programme and
planning
• Promoting Business and trade interest through
advertisements
• For reaching to a common people
Conclusion
• As the reach of media increases it becomes more powerful
and responsibility towards the society increases.
• The media’s main concern is how to earn money.
• Media must have to be oriented towards working for the
progress and advancement of the society and fight against
weaker sections of the society.
References:
• FICCI –PricewaterhouseCoopers analysis
report 2007.
• TNS Intelligence report. (televisionpoint.com)
Thank You