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KACHCHA PRESENTATION ON
MBA PROJECT WORK
Presented by Advisor
Dobbali Srujan Jagruti. D. Bhatt
Reg. No. : 2072117011 Asst. Professor
PGIABM PGIABM
➢A Producer Company(PC) is one such and relatively new legal entity of the
producers of any kind, viz., agricultural produce, forest producer, artisan
products, any other local produce where the members are producers
➢PC as a legal entity was enacted in 2003 as per sction 9A Companies Act
1956
➢Since then PC has been hailed as an organisational form that will empower
and improve the bargaining power, net income and quality of life of small
and marginal farmers in India
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COMPANY PROFILE
1. Name of the company Andhra Pradesh Mahila Abhivruddhi Society
2. Full postal address APMAS Plot 11 & 12, HIG, HUDA Colony, Tanesha Nagar,
Near Dream Valley, Manikonda, Hyderabad 500089
3. Email id info@apmas.org
5. Telephone no. +91 - 8413 - 403118 /120
6. Year of establishment 2001
7. Activities • Building social capital
APMAS has supported more than 2,50,000 SHGs.
• NRM and livelihood
Soil, water and energy conservation measures; ,drought and
risk mitigation; promotion of sustainable agricultural
practices
• Innovations and Pilots
Model villages; school improvement, solid waste
management; environment protection; skill development etc
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OBJECTIVES OF THE STUDY
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SCOPE OF THE STUDY
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➢For the study of market potential and
identification of supplier characteristics
objectives, multi-stage random selection
was used
➢In the first stage, Madanapally was
selected purposively, as FPO of
Madanapally is looking foreword to
enter into fresh vegetable business
➢In second stage, 4 institutional segments
were selected such as hotels,
restaurants, hostels and canteens.
➢In the third stage, 10 institution were
selected from each segment 8
Sample size
FPOs Members
Farmer Madanapalle 20
producer
organization Nimmanapalle 20
Ramasamudrm 20
Palamneru 20
Segments Number
Hotels 10
Institutional Restaurants 10
Business Hostels 10
Canteens 10
Total 120 9
TYPES OF DATA
❑Type of data
Primary and Secondary both
Primary data
Primary data were collected with the help of well structured
questionnaires. Questionnaire may contain various parts as follows:
• General information about farmer members
• Constraints faced by the farmers in the organization.
• The business institutional members was interviewed regarding quantity
required and price paid and also information including order and delivery
times, mode of payments and perception of business institutions for supplier
characteristics.
Secondary data : It was collected from different sources like organization,
different websites and reports. 10
ANALYTICAL TOOLS AND TECHNIQUE
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TABULAR ANALYSIS
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CALCULATION OF MARKET POTENTIAL
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Sr. No Constraints
1 Leader and Directors low attendance in the FPOs meetings
2 Delay in payments of FPO members
3 Lack of maintenance of book keeping at FPO level
4 Lack of auditing of FPO records
5 Lack of promoters funds for effective management of FPOs
6 Lack of group harmony in FPO meetings
7 Lack of storage area for implements and inputs at FPO level
8 Lack of expertise of professional manager for managing of
FPOs
9 Lack of pesticides and seeds in FPO business
10 Problem of GRS leaving from FPOs
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19
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Fig. 4.1. Formation of FPOs
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Board of
directors
Chairman
CEO
Service provider
(Rythu mitras)
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Table 4.2 Segment wise market potential for fresh
vegetables (n=40)
Quantity required
Total Total
(kg/day) Per cent
Segments quantity business
contribution
Other (kg/ day) (Rs./day)
Leafy Basic
vegetables
Restaurants 585.20 699.60 825.00 2109.80 39520.80 23.85
Hotels 672.00 840.00 948.50 2460.50 46067.00 27.80
Canteen 476.80 534.40 582.40 1593.60 29584.00 17.87
Hostels 612.00 963.00 1089.00 2664.00 50472.00 30.48
Total 2346.00 3037.00 3444.90 8827.90 165643.80 100.00
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RESTAURANTS
Exotic
Basic 39%
33%
Leafy
28%
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CANTEENS
Basic Exotic
33% 37%
Leafy
30%
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Fig. 4.10 Consumption of fresh vegetables by hostels
(n=10)
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7:30- 8:30- 9:30- 8:30- 9:30- 10:30-
8:30pm 9:30pm 10:30pm 9:30am 10:30am 11:30am
Restaurants 2 3 4 Restaurants 5 3 1
Per cent 22.22 33.33 44.44 Per cent 55.55 33.33 11.11
Hotels 4 2 1 Hotels 1 5 1
Per centage 57.14 28.57 14.28 Per centage 14.28 71.42 14.28
Meet sudden
Transparency
demands
Supplier
Reputation
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Table 4.3 Constraints faced by the farmers in Rythu
Sangam(RS) group of Madanapalle mandal (n=20)
Sr. No Constraints Mean values Rank
1 Lack of awareness about group formation 11.50 8
2 Irregularity in conducting of meetings 15.82 2
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Table 4.4 Constraints faced by the farmers in Gram Rythu
Sangam (GRS) group of Madanapalle mandal (n=20)
Sr. No Constraints Mean values Ranks
Group leaders low attendance in the GRS
1 9.91 9
meetings
2 Delay in payments of GRS members 11.76 7
unawareness of the rules and conditions of GRS
3 12.02 6
for farmer members
4 Lack of GRS offices for effective meeting services 15.93 2
5 Lack of storage area for implements and inputs 16.36 1
6 Lack of book keeping at GRS level 12.25 5
7 Lack of auditing of GRS finance 12.67 4
8 Lack of group harmony in GRS meetings 11.48 8
9 Difficulty in selecting of directors 12.81 3
10 Problem of groups leaving from GRS 9.27 10
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Table 4.5 Constraints faced by the farmers in FPO of Madanapalle
mandal (n=20)
Sr. No Constraints Mean values Rank
1 leader and Directors low attendance in the FPOs meetings 10.91 8
2 Delay in payments of FPO members 15.18 2
3 Lack of maintenance of book keeping at FPO level 12.87 6
4 Lack of auditing of FPO records 15.41 1
5 Lack of promoters funds for effective management of FPOs 13.41 5
6 Lack of group harmony in FPO meetings 13.67 3
7 Lack of storage area for implements and inputs at FPO level 13.48 4
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Table 4.6 Constraints faced by the farmers in Rythu Sangam
(RS) group of Nimmanpalle mandal (n=20)
Sr. No Constraints Mean values Ranks
1 Lack of awareness about group formation 11.61 7
2 Irregularity in conducting of meetings 13.21 4
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Table 4.8 Constraints faced by the farmers in FPO group of
Nimmanpalle mandal (n=20)
Sr. No Constraints Mean values Ranks
Leader and Directors low attendance for the FPOs
1 11.96 7
meetings
2 Delay in payments of FPO members 16.16 1
3 Lack of maintenance of book keeping at FPO level 14.23 4
4 Lack of auditing of FPO records 8.03 10
Lack of promoters funds for effective management of
5 9.90 9
FPOs
6 Lack of group harmony in FPO meetings 10.37 8
Lack of storage area for implements and inputs at FPO
7 12.83 5
level
Lack of expertise of professional manager for managing
8 14.47 2
of FPOs
9 Lack of pesticides and seeds in FPO business 14.30 3
10 Problem of GRS leaving from FPOs 12.21 6
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Table 4.9 Constraints faced by the farmers in Rythu Sangam
(RS) group of Ramasamudram mandal (n=20)
Sr. No Constraints Mean values Ranks
1 Lack of awareness about group formation 11.00 7
2 Irregularity in conducting of meetings 12.65 5
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Table 4.14 Constraints faced by the farmers in FPO group of
Palamneru mandal (n=20)
Sr. No Constraints Mean value Ranks
Leader and Directors low attendance in the FPOs
1 8.93 10
meetings
2 Delay in payments of FPO members 12.13 5
3 Lack of maintenance of book keeping at FPO level 8.97 9
4 Lack of auditing of FPO records 9.37 8
Lack of promoters funds for effective management of
5 12.10 6
FPOs
6 Lack of group harmony in FPO meetings 11.47 7
Lack of storage area for implements and inputs at FPO
7 14.66 3
level
Lack of expertise of professional manager for managing
8 14.63 4
of FPOs
9 Lack of pesticides and seeds in FPO business 15.81 2
10 Problem of GRS leaving from FPOs 16.38 1
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Table 4.15 Constraints faced by the farmers in Rythu Sangam
(RS) group of four mandal FPO's (n=80)
Sr. No. Constraints Mean values Ranks
1 Lack of Awareness about group formation 49.4625 5
2 Irregularity in conducting of meetings 58.425 3
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Table 4.16 Constraints faced by the farmers in Gram Rythu
Sangam (GRS) group of four mandal FPO's (n=80)
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Table 4.17 Constraints faced by the farmers in FPO group of
four FPOs (n=80)
Sr.No Constraints Mean value Ranks
Leader and Directors low attendance in the FPOs
1 42.125 8
meetings
2 Delay in payments of FPO members 60.7 1
3 Lack of Maintenance of book keeping at FPO level 45.4125 7
4 Lack of auditing of FPO records 40.8 9
Lack of promoters funds for effective management of
5 47.7625 6
FPOs
6 Lack of group harmony in FPO meetings 48.475 5
Lack of storage area for implements and inputs at FPO
7 58.775 2
level
Lack of expertise of professional manager for managing
8 56.45 4
of FPOs
9 Lack of pesticides and seeds in FPO business 56.8625 3
10 Problem of GRS leaving from FPOs 40.6375 10
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• The study concluded that the three tier system of FPO is giving its full strength
to spread the technology, inputs and machinery at accessible range for the rural
farmers. Powers and duties of directors, leaders and farmer shareholders giving
responsibilities to every individual to play their role for the overall development
of the organisational objectives along with individual shareholders development.
• It observed from the study that larger per cent of respondents were literate and
completed high school, so that the communication benefits to organizations
might be easy.
• The study also showed that the participants of organizations belongs to BC
social category and nearly 34 per cent of people have 2-5 ac of land. The
extension contact of farmers is also good as 33 per cent of people contact
whenever possible and only 19 per cent of people has never contacted extension
agent.
• The study also revealed that there is high market potential in hostel segment
because of their larger presence in the study area but only 60 per cent have
suppliers. There is large untapped market potential not only in hostels but also in
hotels and canteens. As the requirements may be low but an effective market
strategy can be helpful for both business and customers.
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• The study also shows that the major problems encountered in the organisation
of four FPO at Rythu Sangam level were delay in payment of members,
irregularities of conducting meetings and farmers attendance in the meetings
• At Gram Rythu Sangam level, they face majorly lack of storage facilities for
implements and inputs, lack of GRS office for effective meeting service and
delay in payments of GRS members.
• At FPO level, farmers face delay in payments of FPO members.
Specifically Madanapalle FPO is facing lack of records auditing.
Nimmanpalle faces lack of expertise of professional managers.
Ramasamudram faces lack of storage for implements and inputs
Palamneru facing the problems of GRS leaving the FPO.
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SUGGESTIONS
• The FPOs running under APMASS NGO were with spectacular track record. They were
building great network on ground with farmers, between the farmers and with other inputs
business institutions so that everyone gets benefited with the FPO concept but they were
little pushed in case of facilities, expertise knowledge and marketing aspects. So APMASS
organization should provide good facilities like offices, storage area for implements.
• The Madanapalle FPO should also look into the great market potential for fresh vegetables in
highest market potential compared to others institutions. An efficient marketing strategy can
help the FPO to tap this potential. By this farmers can sell their produce locally and can serve
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THANK YOU
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