Business description

• We specialize in homemade cakes and desserts baked from scratch. We are open to
discuss whatever ideas you might have for your dream cake.
• Quality and presentation is our watchword, and we use the finest ingredients to ensure
that our cakes and desserts taste and look great. Fancy expects to catch the interest of
a regular loyal customer base with its broad variety of cakes and other related
products.
• The company plans to build a strong market position in the town due to the partners’
industry experience and mild competition in the area. Fancy Cake House aims to offer
its products at a competitive price to meet the demand of the middle-to higher-income
local market area residents.
Products and Services

• Fancy Cake House will offer varieties of breath-taking cakes and unusual flavored
cakes ranging from our pound cake, rich fruit cake, light fruit cake, coconut cake,
carrot cake, fudgy chocolate cake, red velvet cake, American sponge cake, vanilla
cake, swiss roll and so many others, all from the freshest ingredients.
• We cater for birthdays, engagements, weddings, anniversaries, christenings and any
special event you may be celebrating. Our company will provide freshly baked cakes
and products all times during business operations. We are committed to seeing your
ideas blossom into outstanding cakes, and will work with your budget without
compromising on the great quality we are known for.
• We will make dessert, ice cream, cupcakes, puddings, pies, cookies and a range of
other treats for events as well as personal consumption. We will also include a
catering service to deliver large orders for big events such as birthdays and
weddings which will provide significant convenience for consumers.
Capital

• We will gonna use a total of 800k pesos to build our fancy cake
house.
• Estimated Price
• Rent: 30 k a monthly
• Salary: 150 k
• Appliances:100 k
• Electricity and Water: 18 k monthly
• Estimated Total: 300 K
TARGET MARKET
Manpower

• We will be having a total of 8 people.

• 2 waiter
• 2 cashier
• 2 cooks
• 1 dishwasher
• 1 manager
Market

• The cake industry has recently experienced rapid growth. Customers

have become accustomed to the supply of unusual speciality cakes of
high standard, and Fancy Cake House will position itself to cater for this
fastidious market.
• The local customers are looking for high quality product in a relaxing
atmosphere, where they can meet friends and refer family to.
• Fancy Cake House wants to establish a large regular customer base, and
will therefore concentrate its business and marketing on local residents,
which will be the dominant target market. This will establish a healthy,
consistent revenue base to ensure stability of the business.
LOCATION
Location

• We plan to open our business near populated areas such as

schools, universities or cities.
• We would also open our business at places with no competitor or
less competitors.
KEYS TO SUCESS

• Providing the highest quality product with personal customer

service.
• Competitive pricing.
• Selling Is the Core Skill of a Successful Business.
• Offer Good Quality at a Fair Price
• Maximize Your Marketing
• The Product Must Satisfy an Immediate Need