Dreamland Travel Private Limited

Don't just land there,

DREAMLAND there!
The Trip Advisors On Your
Journey Today
• Chandra Sen
• Gopalkrishna Kini
• Mayank Dave
• Pratik Bohra
• Blasé Pinto
• Reshma Abhyankar
• Shyam Yadav
 AGENDA

How do we apply Principles of

Management in our Organisation?
• About our company
• Planning for our Organisation
• Organisational Structure
• Staffing for our Company
• Leadership Strategy
• Controllership Strategy
• Q&A
About Dreamland Travel
Private Limited
 ABOUT DREAMLAND

• DTPL is an integrated travel and travel related

financial services company.
• Established in 2010.
• Headquartered in Mumbai, India.
• Website http://dreamlandtravel.com/
• Offers a range of travel services including,
– Foreign Exchange
– International and Domestic Holidays
– Visa
– Passport
– Travel Insurance
– MICE
 MISSION STATEMENT
Dream. Explore. Discover.

• Inspire people to get out in the world and

explore it.

• Deliver sustainable growth by giving our

customers great holidays which inspire them to
come back to DREAMLAND and recommend
us to their family and friends.
 COMPANY VISION

Be the world’s most loved holiday company

• ‘Put the Customer at our Heart’ in everything we

do.
• Profitable growth
• Happy customer = Repeat holidays +
recommend to friends
• Expand our international tourism network
 CUSTOMER PROMISES

• Service
We’re here to help all the way through your
holiday, from planning it to returning home.
• Quality
Only offer holidays we’re proud to put our name
to
• Reliability
We’ve got everything covered, so rely on us
and just enjoy your holiday.
Planning for Dreamland
Travel Private Limited
 PLANNING FOR OUR COMPANY

The 5 Drivers:
1. Value Chain Analysis

2. Classification of Travelers

3. Market Analysis

4. Competition

5. Understand Government Policy

VALUE CHAIN ANALYSIS

Dreamland Travel
CLASSIFICATION OF TRAVELLERS

Business

Family Leisure

Traveller

Medical Student

Group
 MARKET ANALYSIS

Travel Market

Tour Type Age Group Geography Mode of

Booking

● Customized and ● 21-30

● North America ● Online
Private Vacations ● 31-40
● Europe Booking
● Adventure and ● 41-55
● Asia-Pacific ● Direct Booking
Safari ● >56
● LAMEA
● Cruise, Yachting
and ship
expedition
● Small Group
Journey
● Celebration and
Special events
● Culinary and
shopping
 UNDERSTAND THE COMPETITION

Top 8 competitors of Dreamland Travel Private Limited

 GOVERNMENT POLICIES

1) Tourist Police:
The tourism ministry has sanctioned Rs 131 lakh for the development of four rural
tourism sites. The states in which these sites are Arunachal Pradesh, Jammu and
Kashmir, Maharashtra, Meghalaya, Mizoram, Nagaland,
Uttarakhand, Punjab and Tripura

2) Safety and Security Initiatives:

Ministry of Tourism launched a 24x7 Toll Free Multilingual Tourist Infor-Helpline in
12 languages which will provide information relating to travel in India.

Launched Social Media Awareness Campaign in the spirit of ‘Atithi Devo Bhava’ to
develop importance of good conduct and behavior towards tourists

3) E–Tourist Visa:
Foreigners travelling to India on e-tourist visa will receive a BSNL SIM card which
will be pre activated and loaded with talktime and data.
Organisational Structure of
Dreamland Travel Private
Limited
 THE PROCESS OF ORGANISING

Collabo-
Identify Grouping
Identify Policies & Creating a ration to
activities of
Objectives Plans hierarchy achieve
to be done resources
goals
 ORGANISATIONAL STRUCTURE

Managing
Director

Marketing Operations
Finance Head Sales Head HR Head
Head Head

International Back Office FP & A Retail Corporate Recruiting

Business
Domestic Customer Care Controllership Digital
Partnering

Technology Taxation Offline

Compliances
Staffing for Dreamland
Travel Private Limited
 THE PROCESS OF STAFFING
Operations
• Promotions &
Retention Strategy
• On-site
Requirement opportunities
• Identify the • Employee
headcount required Engagement

Sourcing Career
• External (Agencies) Strategy
• Internal (Internal • Appraisals
Job Posting) • Training &
Development
 TOOLS FOR STAFFING

• Centralised Requisitions
Recruitment • Listing the Job Descriptions

• Enternal – Linkedin, Naukri

Sourcing • Internal – Internal Job Posting Portal

• Mid-Term Promotions
Operations • Budget for Retention
• Staff Welfare Activities

• Annual Formal Appraisal Process

Career • Internal Centre of Learning
Strategy • Sponsor External Training Programs
 Leadership Strategy of
Dreamland Travel Private
Limited
 LEADERSHIP STRATEGY
Focused approach:
1- Pay attention to the candidate – right person for the right job
2- Do not micromanage – step back and let the team manage
3- Lead from the front – lead by example and let the team members
take lead
4- Ownership from start to finish to the team
5- Teach concrete methodology
6- Regularly spotlight on staff – knowledge sharing session by
team members
 LEADERSHIP STRATEGY

7- Include employees on internal strategic meetings – give

knowledge and resource
8- Increase responsibilities over time
9- Establish highly specialized micro team – hire smart people
10- Hold 1:1 meeting to find out what’s working
11- Let staff know you see their potential – give them confidence
12- Regularly push people to grow – give bigger roles
 CENTRE OF LEARNING
• Soft skills
• Sales & Marketing Techniques
• Customer Service Management
• Negotiation Skills
• Management & Leadership Programs
• MICE Management
• Stress Management
• Destination Training Programs
• Product Trainings
• IATA Trainings
Controlling for Dreamland
Travel Private Limited
 WHAT IS CONTROLLING?

Controlling means:
1- Setting standards (SMART),
2- Measuring actual performance, and
3- Taking corrective action
 CONTROLLING PRINCIPLES OF
DREAMLAND

F ocus & Commit to Priorities

A lign and Connect for Teamwork
S tretch for Amazing
T rack for Accountability
 HOW IS F.A.S.T. APPLIED?

Short Term Goals Long Term Goals Company’s Mission

https://www.workboard.com/
Set up & Track OKRs
(Objectives & Key Results)
– Clarify,
– Inspire, and
– Motivate
Key Take-Aways
KEY TAKE-AWAYS
Planning

Controlling Organising

Managerial
Functions

Leading Staffing
QUESTIONS?
Don't just land there,
DREAMLAND there!