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•convey information or create an effect.

•attract people to our brand
•gives your organization a face and
visual presentation
•reach for the product or feel drawn to
it
•convey message: effect change
Manuscript 1. Text

Photos, graphs 2. Images

Design brief 3. Message

Design/Layout ≠ Manuscript

× Showcase effects  Showcase craft

× Impress audience  Reach audience
× Cause panic  Seek support/
understanding
LET’S GET STARTED.
 Design information
management tips
 Managing visual
elements
 Basic design
principles
Visual Elements
 Visuals should be concise and
functional
 Visuals should
 Highlight
 Clarify
 Condense
 One of the most powerful
visual elements.
 It has tremendous expressive
qualities.
RED
PINK
YELLOW
GREEN
BROWN
PURPLE
BLUE
ORANGE
Line
A moving point, thus
creates psychological
impact according to
its direction, weight,
etc.
 Horizontal lines – suggest a feeling of rest
or repose.
 Vertical lines – communicate a feeling of
loftiness and spirituality.
 Diagonal lines – suggest a feeling of
movement or direction.
 Curved lines – suggest comfort, safety,
familiarity, relaxation.
Shapes and Form
 Two or three
dimensional
masses
or areas which
define objects in
space.
Shapes and Form
 They are used to:
 Organize, connect, separate
 Symbolize an idea
 Create movement
 Provide texture or depth
 Convey a mood or emotion
 Provide emphasis
 Provide a framework
 Symbolize honesty,
stability, equality,
comfort, or
familiarity. It could
also symbolize rigidity
or uniformity.
 Symbolize infinity and
protectiveness. Circles
could also suggest
something well-rounded
or complete. Similar to
protectiveness, circles
could also imply security.
 Symbolize action or
conflict. In a logo, a
triangle might be
better suited to a
growing, dynamic high
tech company than the
more stable, familiar
square, for example.
Drawings, sketches,
cartoons,
illustrations,
photos, charts,
graphs, tables.
 Sets the mood of
your presentation
(serious, formal,
informal,
corporate)
My Way My Way
And now the end And now the end is near
is near And so I face the final
And so I face curtain
the final My friend I'll say it clear
curtain I'll state my case of
My friend I'll which I'm certain
say it clear
I'll state my
 Use at least an 18-point font
 Use different size fonts for main
points and secondary points
 Use a standard font like Times
New Roman or Arial
 If you use a small font, your audience won’t be able to read what you
have written

 CAPITALIZE ONLY WHEN

NECESSARY. IT IS DIFFICULT TO
READ

 Don’t use a complicated font

 Use a color of font that contrasts sharply
with the background
 Ex: blue font on white background
 Use color to reinforce the logic of your
structure
 Ex: red title and dark blue text
 Use color to emphasize a point
 But only use this occasionally
 Using a font color that does not contrast
with the background color is hard to
read.
 Using color for decoration is distracting
and annoying.
 Using a different color for each point is
unnecessary.
 Using a different color for secondary
points is also unnecessary.
 Trying to be creative can also be bad
 This page contains too many words for a
presentation slide. It is not written in
point form, making it difficult both for
your audience to read and for you to
present each point. Although there are
exactly the same number of points on this
slide as the previous slide, it looks much
more complicated. In short, your audience
will spend too much time trying to read
this paragraph instead of listening to you.
 Show one point at a time:
 Will help audience concentrate
on what you are saying
 Will prevent audience from
reading ahead
 Will help you keep your
presentation focused
 Do not use distracting
animation
 Do not go overboard with the
animation
 Be consistent with the
animation that you use
 Use backgrounds such as this one that
are attractive but simple.

 Use backgrounds which are light.

 Use the same background consistently

throughout your presentation.
 Avoid backgrounds
that are distracting
or difficult to read
from
 Always be consistent
with the background
that you use
 Use graphs rather than just charts and
words
 Data in graphs is easier to
comprehend & retain than is raw
data
 Trends are easier to visualize in
graph form
 Always title your graphs
 January February March April
Blue Balls 20.4 27.4 90 20.4
Red Balls 30.6 38.6 34.6 31.6
100

90
90

80

70

60

Blue Balls
50
Red Balls

38.6
40
34.6
30.6 31.6
30 27.4

20.4 20.4
20

10

0
January February March April
 Items Sold in First Quarter of 2002

100

90

80

70

60

50 Blue Balls Red Balls

40

30

20

10

0
January February March April
 Proof your slides for:
 speling mistakes
 the use of of repeated words
 grammatical errors you might have
make
 If English is not your first language,
please have someone else check your
presentation!
 Me vs. manuscript
 Philippine Country Report Poster
re. R&D Investments and
Approaches
 Philippine Biotech Program for the
AANR Sectors

 Social media approaches

 Hugot lines and memes
 Some designs are just creative,
some are EFFECTIVE.
Design to please your AUDIENCE.
Your design must be
VISUAL and FUNCTIONAL.
Design with your SENSES,
NOT with your gadgets.
 “A designer knows he has
achieved perfection not when
there is nothing left to add,
but when there is nothing left
to take away.”

- Antoine de Saint Exupery

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