Sie sind auf Seite 1von 2

Buyers & Sellers Profiling

Buyers
Sellers
Customer Buying Process
Large Book Stores Second Hand Book Stores

Need Recognition Need Recognition


Need Recognition
• Author Specific • Curriculum Books
• Curriculum Books
• Genre Specific • Subject Specific
• Subject Specific
• Preferences • Magazines
• Magazines
• Appeal

Information Search Information


Information SearchSearch
• Self Search • •Enquiry
Enquiry
• Systematic Layout • •Location
Location
ofof Books
Books
• Price
• Price

Evaluation Evaluation
Evaluation
Based upon Based upon
• Liking • Price
• Availability of titles • Summary Readings
• Authors • Quick Glance
• Reading experience • Rental Avaialibility
Availalibility

Final Purchase Final Purchase


Final Purchase
• Card • Card
• Cash
• Online Payments • Online Payments
• Rental

Das könnte Ihnen auch gefallen