DETERMINING BRANDING

STRATEGIES AND CUSTOMER

EXPERIENCE WITH RESPECT TO
HEALTHCARE AND WELLNESS Submitted by:
Priya
INDUSTRY IN INDIA Puru
Rakhi
Raunak
Saksham
Sarthak
Shikha
Tulsi
Submitted to Dr. Garima Shrivastava
CONTENTS
• Introduction
• Mission & Vision
• Product line
• Branding Strategies
• Supply Chain
• PEST Analysis
• BCG Matrix
• SWOT Analysis
• Competitor
• Customer Experience
• Conclusion
 INTRODUCTION
HEALTHCARE INDUSTRY:
• Healthcare industry in India comprises of hospitals ,medical devices,
clinical trials, outsourcing, telemedicine, medical tourism, health
insurance and medical equipment.
• The hospital industry in India, accounting for 80% of the total
healthcare market, is witnessing a huge investor demand from both
global as well as domestic investors.
 ABBOTT
• Established in 1910, Abbott in India is
one of the country’s oldest and most
admired healthcare companies. We
provide consumers with a diverse
range of diagnostics solutions, medical
devices, nutritional products and
established pharmaceuticals that span
the continuum of care.

• Abbott India Limited is a publicly listed

company and a subsidiary of Abbott
Laboratories, headquartered in
Mumbai.

• One of India's fastest-growing

pharmaceutical companies, Abbott
India Limited is part of Abbott's global
pharmaceutical business in India.
MISSION AND VISION

MISSION VISION
• To improve lives by providing cost • Abbott’s vision is to be the world’s
effective healthcare products and premier health care company.
services.
 PRODUCT LINE
Abbott line product line divided into four types:
• Pharma
• Nutrition
• Diagnostics
• Diabetes Care
BRANDING STRATEGY
• Achieve brand Sales and EI targets.
• Undertake minimum 5 days of fieldwork per month to capture insights and
field feedback.
• Conduct research as per the brand need and therapy requirements (on
advise of therapy marketing manager).
• Effectively collaborate with sales team and training team to communicate
brand strategy.
• Ensure quality and timely delivery/execution of campaign
collaterals/inputs/activities to field force.
SUPPLY CHAIN
PEST analysis
• Political Stability
• Legal framework for contract enforcement
• Pricing Regulation
Political • Tax rates & Incentive
• Wages legislation-minimum wages &
overtime
• Recent technological
development
• Technology’s impact on
Product offering
• Impact on cost structure
• Impact on value chain PEST • Unemployment
structure Technological Economic Rate
analysis • Inflation Rate
• Interest Rate
• Labor Cost

• Class Structure
• Education Social
• Attitude(health, environmental consciousness,
etc.)
• Culture(gender roles, etc.)
BCG MATRIX
 STRENGTHS (+)
• Brand Image
• Product Quality
• Antibiotic Producers
• diverse product line
• Market leader in
S W immunoassays
OPPORTUNITIES (+)
•Increasing population
O T •Increasing different diseases
•Increasing number of
doctors
•Increasing heart diseases
WEAKNESSES (–)
•Development of new product
is very slow
•Few cardiac machines are
available in market
•Centralized decision making
•Lack of advertisement
THREATS (–)
•Tax laws
•Political instability
•High inflation rate
•Large pharmaceutical
industry(i.e. competitors)
SWOT ANALYSIS OF ABBOTT
 COMPETITOR’S OF ABBOTT
• Cipla:- “ CARING FOR LIFE ”
It is a leading global pharmaceutical
company, dedicated to high-quality,
branded and generic medicines.

• Ranbaxy:-
It is an
Indian pharmaceutical company
that was incorporated in India in
1961 and remained an entity until
2014. The company went public in
1973.
CUSTOMER EXPERIENCE
CONCLUSION
REFERENCES
ANY
QUESTIONS
???