Multimedia Information

and Media
Content Standards
The learners
demonstrate an
understanding of
multimedia, and
gain comprehensive
knowledge on how
to effectively
evaluate them.
Performance
Standards
The learners shall
be able to give
suggestions for a
multimedia project
based on the
different concepts
discussed.
At the end of the lesson, the learners must be able to:
• Define multimedia and its characteristics.
• Summarize the design principles and elements
in different forms of information and media
(text, audio, visual,motion and manipulative
/ interactive).
• Identify the advantages and
limitations of multimedia.
•What is the video all about?
•Did the video effectively convey the
information to you?
•What are the components of the
video?
•How did the components contribute
to conveying of the information?
What is Multimedia?
Multimedia is content that uses a
combination of different content forms such as
text, audio, images, animations, video and
interactive content. Multimedia can be recorded
and played, displayed, interacted with or accessed
by information content processing devices, such
as computerized and electronic devices, but can
also be part of a live performance.
 Over the years, it has been established that information
can be expressed through text, speech, sound, graphics or
images, animation, and video. A combination of these media
sources is considered multimedia.
Dave Marshall defines multimedia as “the field
concerned with the computer-controlled integration of text,
graphics, drawings, still and moving images (video),
animation, audio, and any other media where every type of
information can be represented, stored, transmitted and
processed digitally.”
 While traditional or analog media still co-exist
with computer-controlled media, Savage and Vogel
(2009) assert that the contemporary definition of
multimedia is mostly in the digital form.
Moreover, both trending and emerging forms of
multimedia are described as ubiquitous,
interactive, massive, and immersive.
Uses of Multimedia
• Entertainment and Fine Arts (movies and
animation, interactive multimedia, others)
• Education (computer-based training courses,
edutainment (blend of education and
entertainment, others)
• Engineering, Mathematical and Scientific
Research (modelling, simulation, others)
• Industry (presentation for shareholders, superiors
and coworkers, employee training, advertising
and marketing, others)
• Medicine (virtual surgery, simulation, others)
• Multimedia in Public Places (stand-alone
terminals and kiosks in hotels, railway stations,
shopping malls, museums, and grocery stores;
digital bulletin boards; others)
Assignment:

You work for a company that creates multimedia

content for educational purposes. One day, your supervisor
tasks you with the creation of a multimedia product that
talks about how green plants manufacture their own food
(photosynthesis), a lesson intended for Grade 4 students.
What are the things that you will have to consider in
creating this multimedia product?
The Design Process
a.Pre-production- research, storyboarding, plan,
b.Production- creating the product
c.Post-Production- evaluation, redesign,
documentation
d.Presentation- showcasing, gathering of
comments
 A storyboard is a graphic
organizer in the form of illustrations
or images displayed in sequence for
the purpose of pre-visualizing a
motion picture, animation, motion
graphic or interactive media
sequence.
Prepared by:
Vinz Gary Jeremias
Renzelle Espiritu
Carmella Joyce Lanuza