SOCIAL

NETWORKING
SITES
by Chris John P. Mollasgo
 WHAT IS SOCIAL
NETWORKING?

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 HISTORY OF SOCIAL
NETWORKING:

a.Early Beginnings
b.The First Social Networking Site
c.New Millenium: New Era in Social
Networking
d.The Future of Social Networking
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 TYPES OF SOCIAL NETWORKING
SITES
a. The Biggest Social Networks
b. Anonymous Social Networks
c. Social Networks for Teens
d. Location Sharing Social Networks
e. International Social Networks
f. Tinder-inspired Social Networks
g. Video Sharing Social Networks
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 SOCIAL NETWORKING SITES WEB
INTERFACE

a. Facebook

b. Instagram

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 ELEMENTS OF SOCIAL
NETWORKING SITES
a. Registration Form
b. Profile and Feed
c. Easy interaction between users
d. User interface
e. Ability to import users from other sites
f. Search
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 SOCIAL NETWORKING SITES WEB
ENHANCEMENT

a. Facebook
b. Twitter

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a. Early Begginings
• Social networking was born one day in 1971, when the
first email was sent. The two computers were sitting right
next to each other. The message said “qwertyuiop’.

• In 1978, the BBS–or Bulletin Board System, was created.

The BBS hosted on personal computers, where users
need to dial in via the modem of a host computer, and
exchanging data through phone lines to other users.

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b. The First Social Networking Site
• In 1994, the first social networking site was created,
Geocities. Geocities allowed the users to create and customize their
own web sites, grouping them into different ‘cities’ based on the
site’s content.
• A few years later, AOL Instant Messenger and SixDegrees.com
launched in 1997.
• Other niche-driven sites are Asian Avenue–established in 1997. By
1999, BlackPlanet was established and in 2000, MiGente.com for
Hispanic servers. In the mid-1990s, the internet was at its full force.
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c. New Millenium: New Era in Social
Networking
• The first modern social networking site that we define
today is Friendster. It also uses the degree of
separation concept similar to SixDegrees, but dubbed
it ‘Circle of Friends’.
• Soon MySpace followed suit, who cloned Friendster. It
was launched after only 10 days of coding. It soon
became more popular than Friendster.
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• Another site with considerable success is LinkedIn.
It was established in 2003, and took a more
professional and business approach to social
networking.
• Facebook came into the social networking scene a
little bit later. It was launched in 2004, and the
primary intent was to connect US college students.

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d. The Future of Social Networking
• Today, there are now almost 600 social
networking sites on the Internet
• Today’s social networking sites are like
yesterday’s front page headlines.
• In five years time, Facebook might be replaced
by a newer web site–or it might be the only
one.
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a. The Biggest Social Networks
• They're the ones that everyone's using, and the ones
that see the most activity. If you want to be where
everything is happening, jumping on a few of these
popular platforms would be a good idea.
b. Anonymous Social Networks
• Users claim it helps take the pressure off of impressing
their friends and offer the opportunity to say exactly
what's on their mind.
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c. Social Networks for Teens
• Teens are often the ones who spot the next big social
network before they really take off, so if you know a
teen, it may be worth talking to them about which
social apps or sites they're using.
d. Location Sharing Networks
• Now that social networking has been taken mobile, it's
easier and more exciting to share what you're doing
and where you're doing it in real time.
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e. International Social Networks
• You might be surprised to find that there are quite a
few international social networks that are almost just
as big as Facebook in other parts of the world.

f. Tinder-inspired Social Networks

• Tinder is the popular dating app that matches you to
singles in your area and then lets you swipe their
profile photo to like or pass on them.
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g. Video Sharing Social Networks
• Text and images are great on the web, but nothing
quite expresses something the way video can.
From YouTube to Vimeo to Instagram, it's clear that the
social web has fully embraced video sharing –
especially on mobile with videos that are just seconds
long.

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a. Registration Form
• Keep your registration form as simple as possible.
Broken down to the bare bones a simple email and
password field may suffice but you may want to include
fields for first and last name.
b. Profile and Feed
• Apart from the general fields remember to keep fields
which will be of interest to other users and which will
be in coherence with the general theme of your site.
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c. Easy interactions between users
• So make it easy for users to communicate between
each other either actively or even observe what other
users and their connections are doing.
d. User Interface
• Having a simple yet interactive user interface is a must
for a successful User Experience. One of the ways to
keep the UI interactive is by using ajax and javascript.
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e. Ability to import users from other sites
• This helped in the viral growth of facebook and is one
of the major reasons why facebook is what it is.
f. Search
• Your site should have the option to search through
users, communities etc. Ideally if the user is new you
can even suggest him what networks might be
interesting to him based on his location or interests.
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FACEBOOK’S WEBSITE’
Setting Up Your Privacy Settings
Personalizing Your Profile
Choosing a Cover Photo
Updating Your Profile
Posting on Facebook
 Other Reactions

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Download the Instagram app Download the Instagram app
Download the Instagram app Review the Home tab

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 View your account's activity by tapping the heart icon
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 Visit your own profile by tapping the account icon
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Return to the Home tab by tapping the house-shaped icon
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Download the Instagram app
Review the camera options
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Select a filter for your photo
 Tap Share in the top right corner of your screen
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Facebook Update #1: A New Mission and Focus on Privacy
Download the Instagram app

Mark Zuckerburg set the tone for the future — a stronger

focus on privacy.
Zuckerburg also spoke about our online safety. For 2019,
Facebook is making sure that not only what we say is
safeguarded, but there will also be work put towards reducing
a post or message’s permanence. That means that we may
start to see more communication streams and posts with
expiry dates similar to Instagram Stories.
 #2: A Totally New Facebook Logo and Redesign
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Firstly, the company’s “big blue” app is undergoing

a full redesign —
 #2: A Totally New Facebook Logo and Redesign
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Plus, the new design will give prime “app

real estate” to features like Groups and
private messaging.
 #2: A Totally New Facebook Logo and Redesign
Download the Instagram app

Plus, the new design will give prime “app real estate” to
features like Groups and private messaging.

Facebook Messenger is also getting an upgrade:

Smaller and faster — that’s the aim for the Messenger app’s
new upgrade.( “Lightspeed”,)
Facebook videos with your Messenger friends at the same
time.

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 Facebook Update #3: More Focus on Community
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Groups
The big focus at this year’s F8 keynote’s speech
was community
As Zuckerburg mentioned, our digital lives need both
a public and private space. This means users are turning to
Facebook Groups and closed communities to post and
share details of their life to an audience that they know
will be engaged and interested on the topic.

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 CHANGES ON TWITTER,
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You cannot post a single tweet to multiple twitter

accounts.
You cannot use your multiple accounts to follow, like or
retweet a specified account.
You cannot create identical twitter accounts.
You cannot use any form of automation to post
identical or substantially similar content or to like or
Retweet is not permitted.
Posting multiple tweets on a single topic or hashtag to
single or multiple accounts is not allowed.
Download the Instagram app
For services working with Twitter

Your service should not let users select several accounts

to schedule or publish a tweet.
Your service should not let users select several accounts
to like, retweet or follow multiple accounts
Simultaneously posting tweets with the same hashtag
across multiple accounts is prohibited.

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Objectives:
a. Identify the history and Development of
Social Networking Sites;
b. Enumerate the Types of Social Networking
Sites;
c. Familiarize the SNS Web Interface and
d. Enumerate The Elements and Enhancements
of SNS
• 1. QWERTYUIOP - the first email sent

• 2. USENET - the earliest online bulletin board of the time. Usenet

was created by Jim Ellis & Tom Truscott.

• 3. IRC - Internet Relay Chat, used for communications, as well as link

and fire sharing

• 4. Geocities - allowed the users to create and customize their own

web sites, grouping them into different ‘cities’ based on the site’s
content.

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