Beruflich Dokumente
Kultur Dokumente
Types of Instrument
• Survey
• Interview
• Questionnaire
• Observation
• Experiment
Survey
• contains planned questions which are used to
measure attitudes, perceptions and opinions
• contains responses directly related to each
specific research questions
• can either be in the form of interview or a
questionnaire
Types of Survey Questions
• Recall
– Asks for specific information such as years of
service, age and address
• Recognition
– Asks for a response to specific question whwere
options are given (multiple choice, dichotomous
and rating scale format)
• Open-ended
– Elicits brief explanations or impressions from the
respondents
Interview
• An instrument that allows the researcher to
qualitatively gather data.
• Responses here are usually open-ended
Stages of Interview
• Pre-interview stage
– Preparing the interview guide
– Identifying and contacting respondents
• Warm-up stage
– Setting the mood
• Main interview stage
– Asking questions directly related to the research
• Closing stage
– Winding down the interview and
acknowledging/thanking the respondents
Questionnaire
• More quantifiable compared to interview
• Listing of written questions to get specific
information
• Responses are usually dichotomous
• often uses identification type of test
Parts of a Questionnaire
• Personal Information Section
– Name (optional), age, address, background and other
information relevant to the research
• Basic Questions Section
– Establishing rapport with the respondents
• Main Question Section
– Asking questions directly related to the research
– The greater the number of questions, the greater the
possibility of more conclusive results
• Open-ended Questions Section
– Asking a brief explanation or response
Observation
• Allows the description of behavior in a
naturalistic or laboratory setting
• Usually used to cross-validate the results of
other instruments
• Most useful when answers to research
questions require description of behavior
Types of Interview
What is a Report?
• systematic, well-organized
presentation of information
• uses different approaches in data
collection to answer a research
problem
Source: libweb.surrey.ac.uk, owll.massey.ac.nz and www.monash.edu.au
Value Objective, accurate and honest
Communicated presentation of facts and results
a. May consist of eye witness accounts or first – hand
information
Basic b. May contain facts, data, figures, or statistics on or
Content from people, events, phenomena, structures,
experiments, questionnaires, interviews, and library
research.
c. May include materials and procedures or methods.
a. Chronological or time order.
b. Geographical or space / spatial order.
Mode of c. Logical – Inductive and Deductive
Ordering d. Problem – Solution
e. Cause and Effect
f. Formal
Source: libweb.surrey.ac.uk, owll.massey.ac.nz and www.monash.edu.au
Survey Field Laboratory/
Report Report Scientific
based on
based on a hypothesis
based on testing or
survey or
observation/ experiments/
opinion poll/ usually used in social
usually presents Usually done to
sciences to link theory
results of the author’s document current
and application
research phenomenon for
future reference or
Source: libweb.surrey.ac.uk, owll.massey.ac.nz and www.monash.edu.au comparison
Activity 4
Method
It has been argued that diet can be affected by the
color of food. Researches have shown that some
people have strong aversions to certain food color
combinations. People were less likely to eat food if
they disliked that color combination. Dee (1994)
found that food color preferences are affected by
age, with green being the least popular food
coloring among children.
It has been argued that diet can be affected by the
color of food. Researches have shown that some
people have strong aversions to certain food color
combinations. People were less likely to eat food if
they disliked that color combination. Dee (1994)
found that food color preferences are affected by
age, with green being the least popular food
coloring among children.
Introduction/Background
The research indicated that even when
participants were told that all food options were
artificially colored, they still chose savory food
that looked ‘natural’ rather than food dyed blue.
This suggests that adults have preference for
food colors that look natural. However, blue is
not a color associated with food; this might have
distorted the results.
The research indicated that even when
participants were told that all food options were
artificially colored, they still chose savory food
that looked ‘natural’ rather than food dyed blue.
This suggests that adults have preference for
food colors that look natural. However, blue is
not a color associated with food; this might have
distorted the results.
Conclusion
Abstraction
Abstract Conclusion
Introduction Recommendation
Methods References
38
Informative report on Asian
H.E. Cuisine
Recommendation report
I.A on safety procedures
.
Investigative Report on
I.C.T. Cyber Bullying
Sample Writing Tasks
• Sports: Keeping in mind the parts of a report,
write a survey report on problems
encountered by Senior High School athletes.
Use the data from the interviews or
questionnaires.