COCO FRESH HEALTH DRINK

Presented By:
 Nairit Sarkar
 Kaustav Banerjee
 Shinjon Sengupta
 Gaurab Biswas
 Chayan Sen
INTRODUCTION

 Why coconut water?

 Company Profile
 Problem statement
 Solution
 Opportunity & Market
COMPANY PROFILE
 COCO FRESH PVT LTD is a privately held firm engaged in
production of packaged tender coconut Water.
 Our emphasis is on delivering God’s gift in its true and natural
form.
 The size of soft drinks industry is estimated to be
approximately 50 billion dollars and is growing at a rate of 6 to
7% annually.
 Coconut Water in Packaged/canned form is not readily
available in the market.
Location
 Our unit will be located at Diamond Harbour .This place has
various advantages like easy availability of raw material.
 It is close to Kolkata International Airport. The place has good
road connectivity and is connected to sea port. The place is
approximately 60 km from Kolkata city . It would be
convenient to cater to the market as the place is connected to
all important places via road link and water link.
 The availability of cheap labor also adds to our advantage.
Market Segmentation
Variables Used for Segmentation

 Geographic variables

 Demographic variables

 Behavioral variables

 Target Market
Advantages of investing in this
industry:
 Good average returns on investment over the life of the project.
 Faster recovery of investment
 Year round availability of cheap raw materials.
 With the use of appropriate machinery, the labor involved is not
expensive, as it is mostly unskilled and widely available.
 A global market and government incentives for agro-processing
operations.
Products
BRAND NAME: COCO FRESH.

COCO FRESH comes in the flavors :-

 Coco FRESH ( Normal )

 Coco FRESH (Strawberry)

 Coco FRESH ( Mango)

 Coco FRESH (Soda Lime)

All above are available in 180ml Pack and Canned Bottles of 350 ml
with Tetra Packaging .
Some Existing Market
Competitors
Coca Cola
Thums Up
Maaza
Tiger Energy Drink
Litchi Drink
Pepsi
Glucovita
Distinct Competency
 Customer satisfaction

 Quality product

 Reasonable pricing

 Long term customer relationship

 Creating “Brand Loyalty”

Production Process
SWOT ANALYSIS
Strengths
 Available input materials.
 Low production cost.
 Technological and marketing knowledge.
 Strong distribution channel.
 Easy manufacturing process.
 Reasonable price.
Weaknesses
 It is easy to copy the idea by others.
 Taste differ from the natural green coconut water.
 Green coconut water cannot be preserved for longer period.
CONTD..
Opportunities
 Monopoly market
 Large market
 High demand
 Might have a chance to get subsidies by Govt.to export
Threats
 High competition in future by copying the idea
 Entrance of new product
 Alternatives are avoidable in some segment
 Uncertainty of launching a new product.
PROMOTIONAL IDEAS
 Tie up with local cinemas to increase our branding.
 Tie up with schools & colleges
 Tie up with beauty, healthcare and fitness centers
 Vending Machine
 Use of Web Marketing and Digital Marketting
 Advertisements in Facebook,Twitter and other Social
Media Platforms
 Have a user Friendly website and provide the facility of
online order and delivery at door step.
 THE FACTORS INFLUENCING DEMAND OF OUR PRODUCTS
 High consumer retention rate
 Great distribution Network
 Competitive Advantage
 Price
 Health product
 Natural Product

 PRODUCT LIFE CYCLE around 2 months from Packaging

 LEGAL FORMALITIES
Organizational Practices
 Training & Development

 Skills required

 Salaries

 Safety

 Standard Working Environment

THANK YOU!!!!