Accelerating

Entrepreneurship
Everywhere!

Consortium for
Entrepreneurship
Education
www.entre-ed.org

#1
National Content Standards for
Entrepreneurship Education

Released June 2004

Consortium for Entrepreneurship Education

Accelerating Entrepreneurship Everywhere!

Support by Ewing Marion Kauffman Foundation,

Kansas City, MO

#2
 Entrepreneurship Education is
Important - Economic
why?
• Majority of new jobs are created by entrepreneurs
and small businesses
• Small high growth companies account for 70% of
economic growth over last decade
• Entrepreneurship drives economic competitiveness
at the local – state – and global levels
• Over 1/3 of difference in national economic growth
may be due to difference in entrepreneurial
activity
• Entrepreneurship has a unique position in the “New
Economy”
• Entrepreneurship accounts for at least 2/3 of all
technological innovation

#3
 Entrepreneurship Education is
Important - Personal
why?

•7 of 10 high school students want to start their

own business
•More opportunity to exercise creative
freedoms
•Higher self-esteem
•Greater sense of control over your life and
future.

#4
 Entrepreneurship Education is
Important – Global
why?

Many experienced business people, political

leaders, economists, and educators believe
that fostering a robust entrepreneurial culture
will maximize individual and collective
economic and social success on a local,
national, and global scale.

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 Entrepreneurship Education
what?

•Objective is to become entrepreneurially

minded with the potential to act on this by
discovering or creating business opportunities.
•Lifelong learning process from elementary to
adult

#6
 Entrepreneurship Education
what?
• Entrepreneurs are not “born”…they “become”
through the experiences of their lives
• Entrepreneurs have a great diversity of personal
characteristics, the common one: being willing to
take a risk in return for a profit
• Anyone can be an entrepreneur at any time of
one’s life
• Entrepreneurship is NOT learned by reading a
textbook and then taking a test to prove you are
one.
• Entrepreneurship education activities are a real-life
vehicle for developing academic skills
• Entrepreneurs are found in every occupation and
career
• Entrepreneurship education opportunities are
important at all levels of education

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Lifelong
Learning
Model

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National Content Standards for
Entrepreneurship Education
why?
Bring the power of entrepreneurship education
to your curriculum:
• Content for developing future entrepreneurs
• Context for building and applying academic
skills
• Career Opportunities for students
• Economic Development for communities,
states, and our nation

#9
National Content Standards for
Entrepreneurship Education
what?
The Standards:
•Are a FRAMEWORK for many levels of
curriculum development
•Lead to developing KNOWLEDGE AND SKILLS
for entrepreneurial activities
•Provide for acquisition and application of
CORE ACADEMIC SKILLS
•Are both a CONTEXT FOR LEARNING and
SUBJECT MATTER for CURRICULUM

#10
National Content Standards for
Entrepreneurship Education
how?
Developed through:
•Extensive literature review
•Focus group of entrepreneurs
•National Entrepreneur Advisory Council
•Input from those concerned with
entrepreneurship education
•Expertise of Marketing Education Resource
Center (MarkED)

#11
National Content Standards for
Entrepreneurship Education

Organized in three sections:

•Entrepreneurial Skills
•Ready Skills
•Business Functions

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 ENTREPRENEURIAL SKILLS

Understands concepts and processes

associated with successful entrepreneurial
performance. Provides the unique expertise
that entrepreneurs use during the entire
process of creating and managing a
business.
(A) Entrepreneurial Processes
(B) Entrepreneurial Traits/Behaviors

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 (A) Entrepreneurial Processes

Understands concepts and processes associated

with successful entrepreneurial performance. The
steps in the process of creating and running a
business are:
Discovery
Dreaming about possibilities
Concept Development
Choosing an idea and creating a plan
Resourcing
Testing the feasibility of the plan
Entrepre-
Actualization neurial
Starting and running the business Skills
Harvesting Business
Deciding on the future of the Ready
Functions
business Skills

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 (B) Entrepreneurial
Traits/Behaviors

Understands the personal traits/behaviors associated

with successful entrepreneurial performance. These
entrepreneurial traits and behaviors are especially
important to the success of the entrepreneurial
processes:
–Leadership
–Personal Assessment
–Personal Management
Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#15
 READY SKILLS

The basic business knowledge and skills that are

prerequisites or co-requisites for becoming a
successful entrepreneur. Provide the developmental
curriculum opportunities that enable individuals to
operate in competition with the world and a context
for experiences related to becoming an
entrepreneur.
(C) Business Foundations
(D) Communications and
Interpersonal Skills
(E) Digital Skills
(F) Economics
(G) Financial Literacy
(H) Professional Development
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 (C) Business Foundations

Understands fundamental business concepts

that affect business decision making.
•Business Concepts (C.01 – C.09)
•Business Activities (C.10 – C.17)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

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 (D) Communications and
Interpersonal Skills

Understands concepts, strategies, and systems

needed to interact effectively with others.
•Fundamentals of Communication (D.01 – D.16)
•Staff Communications (D.17 – D.20)
•Ethics in Communication (D.21 – D.22)
•Group Working Relationships (D.23 – D.26)
•Dealing with Conflict (D.27 – D.36) Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#18
 (E) Digital Skills

Understands concepts and procedures needed

for basic computer operations.
•Computer Basics (E.01 – E.10)
•Computer Applications (E.11 – E.19)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

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 (F) Economics

Understands the economic principles and

concepts fundamental to
entrepreneurship/small-business
•Basic Concepts (F.01 – F.08)
•Cost-Profit Relationships (F.09 – F.14)
•Economic Indicators/Trends (F.15 – F.18)
•Economic Systems (F.19 – F.27)
Entrepre-
•International Concepts (F.28 – F.32) neurial
Skills

Business
Functions
Ready
Skills

#20
 (G) Financial Literacy

Understands personal money-management

concepts, procedures and strategies.
•Money Basics (G.01 – G.09)
•Financial Services (G.10 – G.14)
•Personal Money Management (G.15 – G.27)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

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 (H) Professional Development

Understands concepts and strategies needed

for career exploration, development, and
growth.
•Business Concepts (H.01 – H.06)
•Business Activities (H.07 – H.18)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#22
 BUSINESS FUNCTIONS

The business activities performed by entrepreneurs in

managing the business. Provide the day-to-day skills
that are essential to the success of any business be it
a home-based venture or a fast-growing corporation.
They also provide the expertise that enables
entrepreneurs, and future entrepreneurs, to see and
create entrepreneurial opportunities.
(I) Financial Management
(J) Human Resource Management
(K) Information Management
(L) Marketing Management
(M) Operation Management
(N) Risk Management
(O) Strategic Management

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 (I) Financial Management

Understands the financial concepts and tools

used in making business decisions.
•Accounting (I.01 – I.07)
•Finance (I.08 – I.21)
•Money Management (I.22 – I.28)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#24
 (J) Human Resource
Management

Understands the concepts, systems, and

strategies needed to acquire, motivate,
develop, and terminate staff.
•Organizing (J.01 – J.05)
•Staffing (J.06 – J.12)
•Training/Development (J.13 – J.15)
•Morale/Motivation (J.16 – J.21)
Entrepre-
•Assessment (J.22 – J.26) neurial
Skills

Business
Functions
Ready
Skills

#25
 (K) Information Management

Understands the concepts, systems, and tools

needed to access, process, maintain, evaluate,
and disseminate information for business
decision-making.
•Record Keeping (K.01 – K.06)
•Technology (K.07 – K.14)
•Information Acquisition (K.15 – K.18)
Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#26
 (L) Marketing Management

Understands the concepts, processes, and

systems needed to determine and satisfy
customer needs/wants/expectations, meet
business goals/objectives, and create new
product/service ideas.
•Product/Service Creation (L.01 – L.11)
•Marketing-Information Management (L.12 – L.21)
•Promotion (L.22 – L.32) Entrepre-
neurial
•Pricing (L.33 – L.38) Skills

Business
•Selling (L.39 – L.57) Functions
Ready
Skills

#27
 (M) Operations Management

Understands the processes and systems

implemented to facilitate daily business
operations.
•Business Systems (M.01 – M.09)
•Channel Management (M.10 – M.12)
•Purchasing/Procurement (M.13 – M.20)
•Daily Operations (M.21 – M.23)
Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#28
 (N) Risk Management

Understands the concepts, strategies, and

systems that businesses implement and enforce
to minimize loss.
•Business Risks (N.01 – N.13)
•Legal Considerations (N.14 – N.21)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#29
 (O) Strategic Management

Understands the processes, strategies, and

systems needed to guide the overall business
organization.
•Planning (O.01 – O.09)
•Controlling (O.10 – O.15)

Entrepre-
neurial
Skills

Business
Functions
Ready
Skills

#30
 Sample Standard and
Performance Indicator

Ready Skills
(C) Business Foundations

STANDARD
Understands fundamental business
concepts that affect business
decision making

PERFORMANCE INDICATOR(S)
C.08 Explain the nature of
managerial ethics

C.09 Describe the need for and

impact of ethical business practices

#31
 Sample Matrix - Elementary

Market Place for Kids www.MarketplaceOfIdeas.org

A statewide program in North Dakota and
Minnesota.

Demonstrates how elementary and middle school

students can work in teams to learn about Critical
Thinking, Innovation, and Creative Problem Solving.

Sample Lessons
– Innovative Thinking: Model Motels
– Entrepreneurship : 119 Ways for Kids to Make Money
– Inventions: 8 Steps to Inventing
– Adventures in Agriculture: From Corn to Plastic
– Utilizing the Internet in Entrepreneurship
– Energy Education: Lemon Power

#32
Sample Matrix – Youth and Adults

GoVenture Business and Life Simulations

by MediaSpark.
www.goventure.net 1-800-331-2282
A line of international award-winning software
simulations that offer fun, fast, and effective
experiential learning in subjects such as business
and entrepreneurship, investment and finance,
and career and life skills.
With GoVenture software simulations, learners
don’t just learn about business, they live it by
starting and running their own virtual businesses on
a computer.
Similar to how pilots train using flight simulators,
highly visual and realistic GoVenture simulations
enable youth and adults to gain years of
experience in minutes.

#33
 Sample Matrix - Secondary

Buchholz High School – Entrepreneurship Academy

Gainesville, FL

Approximately 200 students. A four-year elective program.

Course sequence: Principles of Entrepreneurship, Business
Management and Law, Business Ownership, and Retail
Essentials.

The classroom takes on the corporate environment as

students are encouraged
– to think outside the box,
– develop leadership skills,
– demonstrate economic concepts,
– utilize technology,
– become risk takers,
– form partnerships with the business community, and
– experience every aspect of a business through a variety of
business/entrepreneurship simulations

#34
Sample Matrix – Post Secondary

Springfield Technical Community College

Student Business Incubator, Springfield, MA
www.stcc.mass.edu

A program to bridge the gap between academics

and real world business experience that assists
students in starting and growing businesses. To be
eligible for inclusion in the incubator the individual
must be a student. Critical assistance is provided to
overcome the odds of business failure.
Sample Lessons
– Networking - the Basis for your Business Tomorrow
– Sales and the Sales Process: How to Create
Relationships with your Customers
– Marketing on a Shoestring: Innovation and Strategy
– Financing a Business with little money but lots of
potential
– Quickbooks for Businesses
– Strategic Planning for Today, Tomorrow and Beyond

#35
Sample Matrix – Post Secondary

Entrepreneurship Center at Purdue University

Calumet
Hammond, IN
ecenter@calumet.purdue.edu

Adult entrepreneurs participate for 15 months in

weekly sessions addressing:
– Management, Marketing, Accounting, Finance,
Personnel, Strategic Planning, Business Law, and
Other Workplace Issues.
– A structured forum in which participants apply
entrepreneurial skills to a “Client Company”
– A Roundtable of the business owners serve as
an advisory committee for each other’s
business.

#36
Sample Matrix – Adult Education

Rhode Island MicroEnterprise Association

www.rimicroenterprise.org
• Began in 1999 to serve low and moderate income
adults.
• Conduct workshops in 20 sites statewide, about 50
workshops per year.
• FY 3 they helped create 53 new RI businesses, and
from the 53 new businesses 22 more jobs were
created.
• Workshops feature Business Planning, Marketing, and
Financing
• According to AEO (Association for Enterprise
Opportunity) they are the most efficient and cost
effective model in the SMA (State Micro Association)
world.

#37
 The Toolkit

Visit the Consortium for Entrepreneurship

Education website to access the FREE
Standards Toolkit:

www.entre-ed.org

#38
 Toolkit Contents

1. Importance of 7. About the Consortium

Entrepreneurship Education for Entrepreneurship
2. Benefits of Entrepreneurship Education
Education 8. Our Sponsors
3. Nurturing the 9. Research Process
Entrepreneurial Spirit a. Overview
4. The Standards b. Focus Groups
a. Overview c. Validation
b. Summary d. Bibliography
c. Detail 10. National Entrepreneur
5. Curriculum Advisory Council
(NEAC)
a. Educational Issues
b. Examples 11. FAQ
c. Sources 12. Helpful Downloads
6. Testimonials

#39
 Consortium for
Entrepreneurship Education

Recognized as the national leader in

advocating entrepreneurship education.
Champions entrepreneurship education and
provides advocacy, leadership, networking,
technical assistance, and resources across all
levels and disciplines of education, promoting
quality practices and programs.
A national membership organization for leaders
advocating entrepreneurship education,
composed of national, state and local
educational agencies and organizations.

Join us! www.entre-ed.org

#40
 Entrepreneurship
Education Forum

The MAGIC of Entrepreneurship . . .

Dreams Do Come True!
Join entrepreneurship education leaders
from across the US and internationally.
Orlando, FL
November 5 – 8, 2005

SCHOLARSHIPS AVAILABLE FOR TEACHERS

Join us! Details at www.entre-ed.org

#41
 Accelerating
Entrepreneurship
Everywhere!

Consortium for
Entrepreneurship
Education
www.entre-ed.org

#42