1

Media is the plural form of medium, which

(broadly speaking) describes any channel of
communication.
What is
a media?
 Media and
Information
Sources
INDIGENOUS
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“Knowledge that is unique

to a given culture or
society.”
– Warren (1991)
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○ INDIGENOUS KNOWLEDGE
INDIGENOUS
Traditional knowledge,
indigenous knowledge and local
knowledge generally refer to
knowledge systems embedded in the
cultural traditions of regional,
indigenous, or local communities.
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In many cases, traditional

knowledge has been orally passed for
INDIGENOUS
generations from person to person.
Some forms of traditional knowledge
find expression in stories, legends,
folklore, rituals, songs, and laws.
Other forms of traditional knowledge
are expressed through other means.
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○ INDIGENOUS MEDIA
May be defined as forms of media
INDIGENOUS expression conceptualized, produced,
and circulated by indigenous peoples
around the globe as vehicles for
communication.
Indigenous communities are
known to adhere to oral traditional
communication.
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INDIGENOUS MEDIA AS TOOL FOR

EXPRESSION AND PARTICIPATION
INDIGENOUS Info offered by indigenous media
is primarily to “open up other
spaces for the discussion of
indigenous peoples’ issues and
conditions".
Indigenous knowledge enhances
one’s sense of national identity.
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FORMS OF INDIGENOUS MEDIA
1. Folk or Traditional Media
INDIGENOUS 2. Gatherings and Social
Organizations
3. Direct Observation
4. Records (Written, Carved,
Oral)
5. Oral Instruction
LIBRARY
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A place in which literary,

musical, artistic, or reference
LIBRARY
materials (such as books,
manuscripts, recordings, or
films) are kept for use but not
for sale. Expected to select and
provide you content that are
easy to access.
 4 MAJOR
TYPES OF
LIBRARIES
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ACADEMIC LIBRARY
An academic library is
LIBRARY a library that is attached to a
higher education institution and
serves two complementary
purposes: to support the
curriculum, and to support the
research of the university faculty
and students.
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PUBLIC LIBRARY
A public library is a library
LIBRARY
that is accessible by the general
public and is usually funded from
public sources, such as taxes. It is
operated by librarians and
library paraprofessionals, who
are also civil servants.
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SCHOOL LIBRARY
LIBRARY A school library (or a school
library media center) is a library
within a school where students,
staff, and often, parents of a
public or private school have
access to a variety of resources.
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SPECIAL LIBRARY
A special library is a library
LIBRARY
that provides specialized
information resources on a
particular subject, serves a
specialized and limited clientele,
and delivers specialized services
to that clientele.
INTERNET
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The Internet (portmanteau of

INTERNET
interconnected network) is the
global system of interconnected
computer networks that use the
Internet protocol suite (TCP/IP)
to link devices worldwide.
 EVALUATING
INFORMATION
FOUND ON THE
INTERNET
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INTERNET
Ask yourself these questions
before using resources from
the World Wide Web:
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1. Author
2. Purpose
INTERNET
3. Objectivity
4. Accuracy
5. Reliability and Credibility
6. Currency
7. Links
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SKILLS IN DETERMINING
ACCURATE INFORMATION
INTERNET ► Look for facts.
► Cross-reference with other
source for consistency.
► Determine the reason for
writing and publishing the
information.
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