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  • Op Slides

    Hochgeladen von

    Brandon
    5 Ansichten118 Seiten
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    5 Ansichten118 Seiten

    Op Slides

    Hochgeladen von

    Brandon
    op slides

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 118

    uncom(MEN

    )
    Content Page

    Introduction: Debra
    Strategies:
    1.Realise: Maevis
    2.Relook: Rae-Ann
    3.Repair: Brandon
    Conclusion: Angelica
    Male Relational Abuse
    Physical, Psychological, Sexual Attacks,
    Isolation, Financial Coercion

    Introduction Realise Relook Repair Conclusion


    Introduction Realise Relook Repair Conclusion
    Introduction Realise Relook Repair Conclusion
    Introduction Realise Relook Repair Conclusion
    Introduction Realise Relook Repair Conclusion
    “1 in 3 Women
    1 in Men”4
    - National Coalition Against
    Domestic Violence

    Introduction Realise Relook Repair Conclusion


    8
    Personal
    Protection
    Order (PPO)
    Introduction Realise Relook Repair Conclusion
    9
    PPO Applicants
    In 2017,
    76% of Female Victims
    Applied
    WHILE

    23% of Male Victims Applied


    Introduction Realise Relook Repair Conclusion
    10
    “

    77% do not report

    Introduction Realise Relook Repair Conclusion


    11
    In Singapore, there is a social stigma that men do not
    experience relational abuse due to the belief that men are
    physically stronger than females.

    Introduction Realise Relook Repair Conclusion


    12
    ADAM
    ASSOCIATION
    ● Hotline
    ● A listening ear
    ● Anonymity

    Introduction Realise Relook Repair Conclusion


    13
    No physical platform
    Few people aware of the platform

    Introduction Realise Relook Repair Conclusion


    14
    You Can Say No Campaign

    Introduction Realise Relook Repair Conclusion


    15
    Partners:

    Introduction Realise Relook Repair Conclusion


    16
    Target Audience:
    Men aged 19 to 25

    Introduction Realise Relook Repair Conclusion


    17
    Triple “R”
    Approach
    Theme: Reman
    Introduction Realise Relook Repair Conclusion
    18
    Objective:

    ))
    RAISE )

    AWARENESS
    Introduction Realise Relook Repair Conclusion
    19
    Objective:

    EMPOWER
    Introduction Realise
    MEN
    Relook Repair Conclusion
    20
    Reman
    1 2 3

    Realise Relook Repair

    A Video Campaign A Virtual Reality Hashtag Campaign


    to Raise Awareness Experience to Change promoting our Counselling
    Public Attitude App, to prompt victims to
    Take Action

    Introduction Realise Relook Repair Conclusion


    21
    Solution
    1:
    Realise
    22
    Objective:
    RAISE PUBLIC
    ONAWARENESS
    THE EXISTENCE
    MALE
    OF RELATIONAL
    ABUSE VICTIMS
    Introduction Realise Relook Repair Conclusion
    23
    Survey results

    Introduction Realise Relook Repair Conclusion


    24
    Introduction Realise Relook Repair Conclusion
    25
    We are partnering with Benjamin Kheng to
    show an advertisement on YouTube as part of our
    efforts to spread awareness.

    Introduction Realise Relook Repair Conclusion


    26
    27
    12 April
    2018

    Introduction Realise Relook Repair Conclusion


    28
    Introduction Realise Relook Repair Conclusion
    29
    Aged 15 to 34

    Introduction Realise Relook Repair Conclusion


    30
    Introduction Realise Relook Repair Conclusion
    31
    32
    public stigma
    Introduction Realise Relook Repair Conclusion
    33
    our counselling app
    Introduction Realise Relook Repair Conclusion
    34
    #ManUpSpeakUp
    #EndViolenceToda
    y
    #EmpowerHim
    Introduction Realise Relook Repair Conclusion
    35
    Introduction Realise Relook Repair Conclusion
    36
    Introduction Realise Relook Repair Conclusion
    37
    Introduction Realise Relook Repair Conclusion
    38
    Introduction Realise Relook Repair Conclusion
    39
    40
    How likely would you be encouraged to take
    action (report/leave the relationship) after
    watching a video that reveals the signs of a toxic
    relationship?

    Introduction Realise Relook Repair Conclusion


    41
    Comments left on our Benjamin Kheng video

    Introduction Realise Relook Repair Conclusion


    42
    Strengths
    Able to go viral

    Creates discussion

    Provides entertainment
    Introduction Realise Relook Repair Conclusion
    43
    Solution 2
    Relook

    44
    45
    Introduction Realise Relook Repair Conclusion
    46
    Introduction Realise Relook Repair Conclusion
    47
    Relook

    48
    Change society’s
    attitude

    49
    Rationale:
    Society ridicules men for
    letting this abuse happen.

    Emasculates them
    Introduction Realise Relook Repair Conclusion
    50
    How does it work?
    VR goggles Motion chairs

    Introduction Realise Relook Repair Conclusion


    51
    Introduction Realise Relook Repair Conclusion
    52
    Eye-opening experience

    Introduction Realise Relook Repair Conclusion


    53
    Phases (1
    )
    :(1)Implement posters (2
    (2)Creation of VR )
    video (3
    )
    (3)Actual day (4
    (4)Cardboard goggles )
    IntroductionRealise Relook Repair Conclusion
    54
    Phase (1):
    Implement
    posters
    Introduction Realise Relook Repair Conclusion
    55
    Introduction Realise Relook Repair Conclusion
    56
    Phase (2):
    Creation of
    VR video
    Introduction Realise Relook Repair Conclusion
    57
    Introduction Realise Relook Repair Conclusion
    58
    Phase (3):
    Actual day

    Introduction Realise Relook Repair Conclusion


    59
    Introduction Realise Relook Repair Conclusion
    60
    Phase (4):
    Cardboard
    Goggles
    Introduction Realise Relook Repair Conclusion
    61
    Phase (4): Cardboard goggles

    Introduction Realise Relook Repair Conclusion


    62
    Are you interested in virtual reality?

    Introduction Realise Relook Repair Conclusion


    63
    Strengths:

    Interactive

    64
    Likely to
    Attract
    our tech-
    savvy 65
    Free of
    charge
    66
    Talulah Riley
    Men are visual
    creatures.

    Introduction Realise Relook Repair Conclusion


    67
    Our VR:

    Introduction Realise Relook Repair Conclusion


    68
    Now what?

    Introduction Realise Relook Repair Conclusion


    69
    Solution 3
    Repair

    Introduction Realise Relook Repair Conclusion


    70
    70
    Introduction Realise Relook Repair Conclusion
    71
    Safe and Reliable
    Space
    Introduction Realise Relook Repair Conclusion
    72
    Uncommen News App

    Introduction Realise Relook Repair Conclusion


    73
    Hashtag campaign
    #ManUpSpeakUp
    #EndViolenceToday
    #EmpowerHim

    Introduction Realise Relook Repair Conclusion


    74
    Introduction Realise Relook Repair Conclusion
    75
    Sticker

    Introduction Realise Relook Repair Conclusion


    76
    Instagram

    Introduction Realise Relook Repair Conclusion


    77
    Introduction Realise Relook Repair Conclusion
    78
    About

    Introduction Realise Relook Repair Conclusion


    79
    About

    Introduction Realise Relook Repair Conclusion


    80
    80
    Introduction Realise Relook Repair Conclusion
    81
    81
    Match

    Introduction Realise Relook Repair Conclusion


    82
    82
    Successful Match! Information about
    the matched
    counsellor

    Introduction Realise Relook Repair Conclusion


    83
    83
    Successful Match!
    Rematch option

    Introduction Realise Relook Repair Conclusion


    84
    84
    Successful Match!
    Counsellor’s number

    Introduction Realise Relook Repair Conclusion


    85
    85
    Verification

    Introduction Realise Relook Repair Conclusion


    86
    86
    Introduction Realise Relook Repair Conclusion
    87
    87
    Booking Special feature of choosing
    from 3 different
    counselling mediums

    Introduction Realise Relook Repair Conclusion


    88
    88
    It’s Set!

    Introduction Realise Relook Repair Conclusion


    89
    89
    Real Men
    Real survivor
    stories

    Introduction Realise Relook Repair Conclusion


    90
    90
    Useful Features Different
    organisations

    Introduction Realise Relook Repair Conclusion


    91
    91
    Useful
    Features

    Introduction Realise Relook Repair Conclusion


    92
    92
    Why?

    76% Don’t Know

    Introduction Realise Relook Repair Conclusion


    93
    Ms Lisa Saw, a Family Lawyer
    Introduction Realise Relook Repair Conclusion
    94
    Safe
    Efficient
    Convenient
    Simple
    Introduction Realise Relook Repair Conclusion
    95
    A greater future
    awaits

    Introduction Realise Relook Repair Conclusion


    96
    Extension of Project

    97
    Men With Depression

    Introduction Realise Relook Repair Conclusion


    98
    Angelica

    Introduction Realise Relook Repair Conclusion


    99
    Introduction Realise Relook Repair Conclusion
    100
    “Suck it Up”
    “Men Don’t Cry”
    Introduction Realise Relook Repair Conclusion
    101
    Target Audience
    Men aged 50-59
    Introduction Realise Relook Repair Conclusion
    102
    Introduction Realise Relook Repair Conclusion
    103
    Introduction Realise Relook Repair Conclusion
    104
    Introduction Realise Relook Repair Conclusion
    105
    UNCOMMEN
    CAMPAIGN
    106
    Uncommen News
    Versus...

    Introduction Realise Relook Repair Conclusion


    107
    Uncon(vent)ional News
    Platform for men to
    voice out their situation

    Introduction Realise Relook Repair Conclusion


    108
    Introduction Realise Relook Repair Conclusion
    109
    Zheng Ge Ping
    Introduction Realise Relook Repair Conclusion
    110
    Introduction Realise Relook Repair Conclusion
    111
    Catered to target
    audience who tend
    to read print
    instead of digitised
    news or social
    media

    Introduction Realise Relook Repair Conclusion


    112
    Moving back to

    Our current project

    Introduction Realise Relook Repair Conclusion


    113
    SUSTAINABILIT
    Y
    Introduction Realise Relook Repair Conclusion
    114
    FEEDBACK
    COLLECTION
    Introduction Realise Relook Repair Conclusion
    115
    HASHTAG
    CAMPAIGN
    Introduction Realise Relook Repair Conclusion
    116
    REALISE

    RELOOK

    REPAIR
    Introduction Realise Relook Repair Conclusion
    117
    CHANGE THE
    STIGMA

    #ManUpSpeakUp
    Introduction Realise Relook Repair Conclusion
    118

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