A C T I V I DA D 1 5

E V I D E N C I A 8 P R E S E N TA T I O N « S T E P S T O
EXPORT»

Carlos Sambrano

Gestión Logística

Ficha: 1667940

Julio 2019

SENA VIRTUAL
 STEP 1
We must carry out a market study to
know if the company is ready to
export, when this study has been
carried out, it is time to make the
necessary strategies that allow the
export of our products to obtain a
satisfactory result.
 STEP 2
When we carry out the export plan we
must raise important factors such as:
the country to which we are going to
export, inventory, the legislation that
proceeds, the economy and definitely
the product that is going to be
exported.
 STEP 3
In this part of our export we
can know if our product can
be sold there. And we will
design an export plan that fits
the characteristics of the
product.
 STEP 4
Identify the objective of the
market, for this step we must look
for other companies interested in
buying our product creating
market strategies that are
surprising and influence the
achievement of our objectives.
 STEP 5
We can make a marketing
plan that includes
promotions, advertising and
strategies for deliveries, all
this to attract the attention
of companies.
 STEP 6

Good offers and

product advertising are
never too much to
attract the attention of
future customers.
 STEP 7
We must comply with the delivery
terms that we initially gave the
customer, since their satisfaction is
essential for us and take into
account that in order to send the
order correctly and without time,
the laws of the importing country
must be taken into account.
 STEP 8
Always in the logistics part
we must take into account
the costs of preparation of
the order, transportation,
taxes and additional possible
that arise.
 STEP 9
It is important to offer our
products online. In
addition, our customers can
know the exact location of
your order and track the
product if you wish.
 STEP 10

Now it is necessary to
repeat business and turn
the company into a reliable,
consolidated provider with
a solid brand in the market.
 BIBLIOGRAFIA
https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Vent
as/822202/Contenido/DocArtic/Ten%20steps%20to%20successful%20
exporting.pdf

https://www.bdc.ca/en/articles-tolos/marketing-sales-
export/exportation/pages/default.aspx