12

Public relation
Solutions
Public Relations Objectives 2

1 To create maximum awareness about the brand

2 To Highlight the features of the products and position it as the

solution to the packaging issues

3 To create Influencers and bloggers connect activity and engage

them for unique campaigns

4 To create a communication network with Investors

Target Media For PR 3

Online media Influencers or bloggers

Press release DIGITAL portals

Media Universe For Travel & Hospitality 4

Industry
NEWSPAPERS AND MAGAZINES Online web portals
The Pioneer Amar Ujala Travel Secret Ptinews.com, Rediff.com

Himachal News Dainik Jagran Travel Talk Newspopx.com Core Communique

India Today Travel

Garhwal Post Dainik Bhaskar Ptinews.com This week India
Plus

International News
The statesman Pradhan Times Outlook Lounge Mid-day.com
and Views

The Times Of India Outlook Hospitality Today’s Travelers Newspopx.com News Superfast

The Humming
Hindustan Times Hospitality Biz Net Geo Traveler Yourstory.com
Notes

India Horizon Express Hospitality Exotica Siliconindia.com Mid-day.com

Asian Age Hotelier India Discover India Indiainfoline.com Devdiscourse.com

PR Process 5

Research
And Establishing Defining The Choosing the Implementing Measuring
identifying the Marketing Target PR message the marketing and evaluating
right Mediums Objectives Audience and vehicle PR Plan PR Results
for PR
 6
Our 5 Steps Public Relations
Communication Plan

Monitoring Media
Evaluating the
Preparing Messaging handling of the
crisis coverage,
Develop, approve recognize in trends
Managing crisis and release in opinion and
messages for storyline
Plan consistent different audiences
Notifying crisis internal updates, and groups
team begin a crisis log and proactively.
assign a
Initial assessment Outline the level of spokesperson.
the crisis, and meet
Determine what has with the entire crisis
happened, and team to coordinate
collect data and facts activities.
available.
 7
Our Crisis Management Team

OUR CORPORATE CRISIS MANAGEMENT TEAM

Public Affairs Advisor Content Team Advisor

Rapid Response Team (Monitor & Report)

Political Advisor Legal Advisor