E BUSINESS

KUBS PRESENTATION
G RO U P M E M B E RS
MAAZ HAMID
MUHAMMAD ANAS
MOHSIN ALI
BBA ALKARAM
VII P R I V AT E L I M I T E D
 About ALKARAM
INTRODUCTION
• Established in 1978 By founder & CEO Mr.
Shakeel Ahmad Wasti.
• The Company was incorporated on 18th of
November 1984 as a private limited company.
• It was founded with a vision to be a provider of
innovative textile solutions worldwide.
• They are a manufacturer and supplier of
distinguished fabric for apparel, home and
industrial markets with clients all over the world.

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 About ALKARAM
Their core services includes

• Spinning
• Weaving
• Knitting
• Fiber manufacturing
• Dyeing and printing of woven and knitted
fabrics Designing
• Cutting and Stitching

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 VISION STATEMENT
• To be a global partner integrating
vertical textile solutions with values
and sustainability

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 MISSION STATEMENT
• To be a leading competitive global
textile company delivering improved
Stakeholders' value by being a Preferred
Partner for our Customers, Suppliers
and Society through Innovative and Cost
Efficient Quality products guided by
Technology and Competitive Workforce
in a Sustainable manner through
Continuous Improvement.

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 FR
ALKARAM GROUPS
• Alkaram textile Mills Pvt: Alkaram is a household name when it comes to Fashion
Fabrics. Alkaram Textile mills create everything from shower curtains to apparel for
men and women.
• Amna Industries: Completely integrated Spinning & Finishing mill specialized in
knitted Fabric.
• Pakistan Synthetics: Producer of PSF Fiber under technology from Teijin Japan,
producing 80 Tons per day feeding into the Textile Spinning Sector of Pakistan. PSL
Caps Specializes in producing plastic and crown caps for the Beverage industry.
• Dhabeji Salt: Producer of salt for Chemical Industries and table salt.

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 PORTER’S FIVE
FORCES MODEL:
T H R E AT O F R I V A L R Y A M O N G E X I S T I N G F I R M S
• This industry in Pakistan has substantial competitive
enmities.
• There is a rapid growth in the industry.
• There are notable product differentiations and brand
identities.
Competitors:
• Gul Ahmed Textile Mills Limited
• Nishat Mills Limited
• Ghazi Fabrics International Limited
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 • The threat of new entrants is very low, since the • low threat of substitutes in this
FR
barriers of entry are high. industry
• High labor Cost • since firm’s products closest
• No law and order substitutes are locally sold
• Economies of scale unbranded clothing.
• High R& D cost • Negligible chance Potential
• Energy crisis Threat of Threat of
customer will buy substitute
products.
new substitutes
entrants

Bargaining Bargaining
power of power of
Customers suppliers
• The bargaining power of buyers is quite high. • The bargaining power of the
• Product is quite differentiated and has strong suppliers is fairly low
brand identity. • Local and a lot of suppliers
• Massive amount of information.

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Alkaram Business Model
• Spinning
• Weaving
• Yarn dyeing
• Wet processing/Finishing
• Retail and distribution

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 Alkaram Online Services
• ALKARAM WOMEN'S & MEN'S CLOTHING ONLINE
SHOPPING IN PAKISTAN.
• Experience Kids Online Shopping in Pakistan at Alkaram.
• Bedding Products - the Comforting Collection for your Bed at Alkaram.
• Alkaram Lawn Collection: Unstitched & Ready to Wear
Lawn Suits.
• Winter Collection - Winter Dresses Online Shopping in
Pakistan.
• Online Campaigns like Black Friday Sale.
• Online Shopping Experience via Credit Card and Cash on Delivery in
Pakistan
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Recommended Strategies and
Implementation Summary:
• Improving the website’s Experience.
• Clothing Measurement Tool.
• Coordination with Manufacturing Facility.
• Marketing Strategy
• Pricing Strategy
• Sales Strategy
• Sales Forecast

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Incorporation of topics on Alkaram
• Operating Successfully in B2C Boundary.
• Developing Your Business Partnerships.
• Interconnectivity in a Virtual World.
• E-Marketing Model
▪ Identifying the changing of aggressive
environment
▪ Defining innovation in decision making

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Title Goes Here
kUBS Thank You.