IDEA MANAGEMENT

CREATIVE EDGE 2011

Matt Chapman – Innovation Strategy Director
STRUCTURE

• Introduction to idea management

• How companies benefit?

• The 3 key success factors and 3

most common pitfalls

• Summary & Q&A

SPIGIT

• Spigit is the leading provider of collective idea management

software, connecting employees, customers and business partners
for innovation and insight discovery.

• Multiplatform provider - Java, Jive, Facebook & SharePoint

• Integration with Social Media Platforms – Facebook, LinkedIn & Yammer

• Over 150 Customers & 4m+ users

• The Largest & Fastest Growing Idea Management Company in the world -
300%+ YOY Growth

• Actively used by more F500 companies than any other vendor

• A Warburg Pincus Backed Company

WHAT IS IDEA MANAGEMENT?
 ROCKET POWERED IDEA MANAGEMENT

TECHNOLOGY

EMERGENT
BEHAVIOR

CULTURE

FUNDING PROCESS

INCENTIVES
ENTERPRISE IDEA MANAGEMENT

• Web 2.0 Brainstorming 24/7

• Connects your total innovation capability to create ideas

• All employees incl. R&D, NPD, IT etc.
• Partners e.g. supply chain, retailers etc.
• Customers
• Future Customers

• Software benefits
• Capture, store and search for all ideas in your company
• Segment Idea Communities – Enterprise, Department, Customers
• Pipeline management – incl. decision making workflow, action settings,
communication feedback etc.
PROCESS OVERVIEW
Mobilize the wisdom of the
crowd to generate innovative
ideas for your organization.
Engage communities Select and transform
to proactively collaborate, ideas into products, services
and improve and refine and processes
ideas through incentives by balancing creativity with
and competition. process discipline.

PARTNERS

CUSTOMERS

SYSTEMS

EMPLOYEES
DRIVE RESULTS
Select and transform ideas into new processes, products and services
CREATE SELECT PLAN MANAGE
5 Issues and Risk 1
Management
Top Down Portfolio 1 6
4 Time 2
Management Management
2
Project 3
1 Idea 3 Reporting
Management
Resource 4
2 Portfolio 3 Management
Reporting 2 Project 5
3 Capacity Scheduling
Planning 4 1 Team Collaboration
6 6
4 Portfolio 5
Prioritization
5 Portfolio Bottom Up Project
Optimization Management
6 Business Case
Definition
WHY DO WE NEED IDEA MANAGEMENT?

• Complex organizations struggle to gain a regular pipeline of ideas which consistently

deliver material benefit across their organizations

• But why?

• Common sense tells us we should be able to do this? We should be able to put in a

process which addresses the challenge......

• ........the problem is, the answers are not as straight forward as you would imagine given
the need and wealth of case studies in existence

• Need to get this on the leadership agenda

• Create the right funding and support model to create and sustain it
• Create a strategy including your path to adoption (the Culture bit)
• Design and deploy the right process
• Prove that it works here
• Create that break through innovation
• Don’t stop there!
BUILD YOUR BUSINESS CASE

• Leadership & Strategy

• Process & Resources

• Culture & Engagement

• Maybe something to do with

software

• Partner with someone who

can help
WHO HAS THE MOST VALUABLE IDEAS?
WHERE ARE THE MOST VALUABLE IDEAS?
ADD A LITTLE IMAGINATION
WHAT CAN IT LOOK LIKE?
WHATEVER YOUR IMAGINATION ALLOWS
HOW DO COMPANIES BENEFITS?
Provide a common and
centralized workspace where
ideas can be captured, shared,
evaluated, and rated.
PROOF POINT ‒ ROI (RETURN ON IDEAS)
$89 million
in new revenue
The nation’s eighth largest retailer and
a leading membership warehouse club
Empower everyone
both in and outside of the
organization to contribute to
the innovation process and
prevent great ideas from
getting lost or overlooked.
£21 million
in hard savings
Align worthy ideas to
specific organizational
strategies and perform what-if
exercises based on funding,
risks, resources, and other
variables.
7% profit increase
in one quarter
Leading $17.8 billion U.S.
department store retailer
BUSINESS & TECHNICAL BENEFITS

Expand the Choose the right Rapidly convert

quantity and ideas in a timely selected ideas
BUSINESS quality of and informed into actionable
creative ideas manner outcomes

Support Leverage Simplify deployment,

business need current IT adoption, extensibility,
TECHNICAL with agility investments and maintenance
WHAT IS THE RIGHT QUESTION THAT DRIVES US?

• What ideas do I need?

- Strategy

• What ideas am I able to

implement? - Process

• Do I take the red or the

blue pill?
 IDEA MANAGEMENT – ENGAGEMENT MODELS
• Lots of ideas
Lower Value

Broad spread
Suggestion • Initially high Wide focus
engagement
of incremental
Box ideas

• Constant path of
Segmented
Continuous ideas Process improvement
Improvement • Improves particular focus
processes or areas ideas
Higher Value

• High impact, High quality,

Challenge implementable ideas Strategic
new to world
• Strategically aligned focus
to business need impact ideas
WHAT CHALLENGES DO COMPANIES FOCUS ON?

New to World

Incremental Innovation

Operation Innovation
3 KEY SUCCESS FACTORS

Leadership

Process Culture
LEADERSHIP

• Top-down meets bottom-up

• Sponsors/Leaders set the strategy & process
• No unauthorized conversations
• Business focused collaborations only
• Measurable benefits (ROI)
• Cultural improvements

• Employees at the coal face of operations solve business challenges

with a strong customer centric focus

• Senior management discover new ideas/solutions they’d not thought of

from the edge
• 80% of the best ideas come from people who are not usually engaged in
traditional brainstorming activities
CULTURE

• Creates a culture of collaboration

• Reduces waste and increases best practise sharing
• Breaks down silos
• Allows people to connect across geographies and time/work practise differences

• Discovers new talent

• Fast track innovation and leadership talent

• Reduces resistance to change

• Employees consulted as part of the program
• Time to implement ideas far shorter through this method compared to more traditional
approaches

• Employees share far more in a collaborative environment with management

than they do when engaged directly
PROCESS

• Business focus tool and process that leverages social technology and
collaboration to generate measurable business value
• An Idea Management Process is a discipline
• Idea Management supports all phases - not just a suggestion box
• Collaboration, game dynamics, rewards and communications are built-in
• Scales to hundreds and thousands in one collaboration
• Can be accessed 24/7 including mobile devices
• Easy to run parallel processes & challenges across the business
• Create value and hub-spoke support model of expertise to run local challenges
• Decision making workflow and action setting
• Tools for experts and review teams
• A convergent – outcome oriented – approach
• Structured and unstructured data capture
• Powerful feedback loops
• Control of communication
3 MOST COMMON PITFALLS

Leadership

Process Culture
SUMMARY

• Idea Management is becoming a key competency for

industry leading companies and emerging competitors

• Tapping into the wisdom of crowds is leading to

significant ROI and the discovery of New to World ideas
from people at the edge

• Build your business case and engage with experts to

help guide you
QUESTIONS
CONTACT DETAILS

• Matt Chapman - Strategy Innovation Director

• Email: mchapman@spigit.com

• Blog: www.mattchapmanblog.com

• Twitter: chapman_matt

• Phone +44-7703-670-138