PROCESS OF COMMUNICATION

Kristine Fiesta I Jezryl Dancel I lerma Sermise I Abegail Lamina I Joderic Miranda
 SHANNON AND
WEAVER’S NEWCOMB’S
MATHEMATICAL MODEL
MODEL
WESTLEY AND
LASWELL’S MODEL MACLEAN’S
MODEL

BERLO’S MODEL DANCE’S MODEL

KINCAID’S
OSGOOD –
CONVERGENCE
SCHRAMM’S MODEL
MODEL
 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)
Wilbur Schramm
- Father of Mass Communication Field
- Who talked about the model in his book,
The Process and Effects of Communication,
adapted the model and added the notion of
field of experience, or commonality, to the mix.
- He started the doctoral program in mass
communication at the University of Lowa,
helping develop mass communication (
television, print news, and other ways to
communicate ) as a university discipline.

Photo Credit : https://communicationtheory.org/osgood-schram-model-ofcommunication/

 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)

 Charles Egerton Osgood

- Popularized that notion that
communication was a circular rather
than linear.

Photo Credit : https://communicationtheory.org/osgood-schram-model-ofcommunication/

 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)
• The Osgood-Schramm model of communication
is a circular, rather than linear, way of messaging.
• The Osgood- Schramm model is built on the
theory that communication is a two way street,
with a sender and a receiver.
 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)

• This model presents a complete treatment

fundamental of communication.
•This model states about general explanation
of nature of a communication
 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)
ENCODER( SENDER ) DECODER ( RECEIVER )
This is the person who This is the person who
encodes ( converts ) decodes ( interprets ) the
and send the message message.
MESSAGE
This is the content SEMANTIC BARRIERS
The backgrounds, beliefs,
being shared between experiences, and values that
the particles. influence how the sender
conveys a message and how
INTERPRETER the receiver interprets it.
Person trying to
understand (analyses,
preceive) or interpret.
 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)
01

Photo Credit : https://communicationtheory.org/osgood-schram-model-ofcommunication/

 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)
02

Photo Credit : https://communicationtheory.org/osgood-schram-model-ofcommunication/

 RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)