Social

Norms and
Social Roles

By group 2
 Social Roles
– Social roles are the part people play as members of a
social group. With each social role you adopt, your
behavior changes to fit the expectations both you and
others have of that role.
 In the words of William
Shakespeare:

All the worlds a stage,

And all the men and women merely players:

They have their exits, and their entrances;

And one man in his time plays many parts.

These lines capture the essence of social roles.

Think of how many roles you play in a single day, e.g. son, daughter, sister, brother, students, worker, friend etc.
Each social role carries expected behaviors called norms.
Examples :

– In a classroom environment, you have the teacher who plays the part of the
leader. The teacher has almost complete control of the social dynamics in
the room. Especially with younger students, sometimes even when the
teacher does something wrong, students will follow along. The teacher, no
matter how disliked, leads the room.
 Social
Norms
– Social Norms are unwritten rules about how to behave. They provide us
with an expected idea of how to behave in a particular social group or
culture. For example we expect students to arrive to lesson on time and
complete their work.
– The idea of norms provides a key to understanding social influence in
general and conformity in particular. Social norms are the accepted
standards of behavior of social groups.
– These groups range from friendship and work groups to nation states. Behavior
which fulfills these norms is called conformity, and most of the time roles and
norms are powerful ways of understanding and predicting what people will do.

– There are norms defining appropriate behavior for every social group. For example,
students, neighbors and patients in a hospital are all aware of the norms governing
behavior. And as the individual moves from one group to another, their behavior
changes accordingly.
– Norms provide order in society. It is difficult to see how human society could
operate without social norms. Human beings need norms to guide and direct their
behavior, to provide order and predictability in social relationships and to make
sense of and understanding of each other’s actions. These are some of the reasons
why most people, most of the time, conform to social norms.
ATTRACTION
w HAT ATTRACT SOMEONE TO OTHER PERSON?

w HAT MAKES PEOPLE SPEND MORE TIME WITH EACH OTHER OR WITH ONE
ANOTHER?

I S PHYSICAL ATTRACTION IMPORTANT AT EARLY STAGES OF RELATIONSHIP?

ATTRACTION
o many lead deeper relationship (santrock 2003)
o one person maybe drawn or attracted to another due reasons to be similarities
or difference in interest, personality characteristic, life goal and lifestyle to
name a new.
o power the way for enjoying the company and being comfortable with the other
person and feelings to each and confidence.
LOVE
It is the special attachment one has for
himself/ herself or for somebody else.
intense feelings of deep or constant affection
and emotion in which person always sees to
the good, happiness and welfare of the other.
person is willing to sacrifice or to give
something for the good of the object of his
/her love. It can manifest the love of god,
spouse, children, family or courting among
others.
There 3 most common kind
ofRomantic
love. love
Affectionate
love
Consummate
love
romantic love
 called passionate love tear, angry, sexual, desire, joy, and jealousy, among other.
 is a relative term that distinguishes moments and situations within intimate 
relationships as contributing to a deepened relational connection. The addition 
of "drama" to relationships of close, deep and strong love.
affectionate love
  also called compassionate love, is the type of love that occurs when individuals 
desire to have the other person near and have a deep, caring affection for the 
person. 
Consummate Love 
 combines the trust of commitment with the thrill of passion and the closeness of 
intimacy
 The Greeks narrowed down the
meanings, to 7 words for "love," as it
follows:
1) Eros = sexual type of love (exclusively based on physical sexual attraction),
2) Philia = based on loyalty and comradely; developed between brothers in arms who had fought side by side on the
battlefield,
3) Storge = the kind of love existent between parents-children and, vice versa,
4) Lupus = the kind of “playful love” or, what we would call nowadays, “flirting,"
5) Agape = Unconditional and Selfless Love, … the Supreme Love, where you love simply because it is the right thing
to do, … without expecting anything in return; translated in Latin as “Caritas,” from which we have our “Charity”
word…
6) Pragma = the kind of love experienced among the adult, mature couples in their marriages, where patience &
tolerance where often traded, to “preserve & improve” the relationship, …
7) Philautia = the kind of “self-love,” which was manifested in two ways: either as “narcissism,” where one indulges in
the “love of the self” or, in a wider form, where a person felt “so strongly in love,” that s/he felt that s/he can love
multiple persons, at the same time …
Dan
Dan Bogdan
Bogdan
Financial
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THE TRIANGLE THEORY OF LOVE
1985­Robert Sternberg
One combination of these ingredients 
from a kind of love or love life feelings.
– The triangular theory of love holds
that love can be understood in
terms of three components that
together can be viewed as forming
the vertices of a triangle. The
triangle is used as a metaphor,
rather than as a strict geometric
model. These three components
are intimacy, passion, and
decision/commitment.
 Their love is made up of 3
components
Passion
something to do with physical and sexual attraction to another
Intimacy
characterized by the emotional feelings of warmth, closeness and
sharing of the relationship
Commitment
cognitive appraisal of relationship and the intent to maintain it even in
face problems.
Explaining the seven types of love

– Infatuation (Passion)
– Liking (Intimacy)
– Empty Love (Commitment)
– Fatuous Love (Commitment + Passion)
– Romantic Love (Passion + Intimacy)
– Companionate Love (Intimacy + Commitment)
– Consummate Love (Passion + Intimacy + Commitment)
3 distinct features of an
attitude includes:
-belief
-feeling
-and disposition.
How attitude originate 

Attitude of person develop overtime and emotional components. However they

are normally acquired from the sources first hand experience and accounts by
others. Also learned from others though modeling and reinforcement.
• persuasion and attitude change
• attitude are not permanent
• they can be change or modified even after they have been formed.
 Attitudes
-beliefsthat predispose people to act and feel in contain ways toward
people, object or ideas. they can either be positive and negative.
Positive Attitude
-reflected in happy, pleasant or optimistic
disposition
Negative Attitude
- associated with pessimism or general
feeling of dislike.