A Varex Sportz Presentation

HARYANA
RAJASTHAN
BIHAR

5 STATES
UTTAR PRADESH

BIHAR, UTTAR
PRADESH, TAMIL
NADU, RAJASTHAN,
HARYANA TAMIL NADU
Locations & Schedule
Rajasthan Haryana Uttar Bihar Tamilnad
Pradesh u
17-18 April - Pali 30 – 1st May – Rewari 14-15 May Saharanpur 28-29 May - Saran 18-19 June - Tirupur

18-19 April - Dausa 1 – 2 May – Bhivani 15-16 May Moradabad 29-30 May - Mujaffarpur 19-20 June - Vellore

19-20 April – Karoli (Hindaun City) 2 – 3 May – Jhajjar 16-17 May Etawah 30-31 May - Darbhanga 20-21 June - Dindigul

20-21 April – Bikaner 3-4 May- Rohtak-Sonepat 17-18 May Firozabad 31 May- 1 June – Bhagalpur 21-22 June – Krishnagiri

21-22 April Sri Ganganagar 4-5 May Karnal 18-19 May Hardoi 1-2 June May Munger 22-23 June Gudiyatham

22-23 April Ajmer 5-6 May Palwal 19-20 May Sultanpur 2-3 June Bhojpur 23-24 June Erode

23-24 April Alwar 6-7 May Panipat 20-21 May Gorakhpur 3-4 June Patna 24-25 June Tirunelveli

24-25 April Bharatpur 7-8 May Panipat 21-22 May Bahraich 4-5 June Purnia 25-26 June Madurai

27 – 28 April Kotputi/Jaipur (Finale) 11-12 May Panchkula (Finale) 25-26 May Varanasi (Finale) 8-9 June Chappra (Finale) 29-30 June Chennai (Finale)

40 districts across 5 states

 • 8 districts
Disciplin • 16 teams / district
• 8 district winners to
e compete in state final
Kabaddi • One Champion from each
state
MEDIA & PR
PRINT
FOURTY FOUR 400 SQCM ADS

LEADING PUBLICATIONS
• BIHAR- PRABHAT KHABAR
• UTTAR PRADESH- DAINIK
JAGRAN
• RAJASTHAN – RAJASTHAN
PATRIKA
• TAMIL NADU- DINAMALAR
• HARYANA- DAINIK BHASKAR
HOARDINGS

10,000 sq ft in
each state
WALL PAINTINGS
15,000 SQFT across each state
 RADIO
RADIO

1600 RADIO SPOTS

Brand Mention in tournament jingle
Brand Tag as ‘Title’ Sponsor

30000 SECONDS
 PR COVERAGE
Daily event releases along with match photos (Approx 60+ releases)
 Local Celebrities
• Engage local celebrities in each
state

• Celebrities who are popular,

recognisable as well as reasonable –
e.g below
• Praveen Kumar (Cricketer)
• Rahul Chaudhary (Kabaddi Player)
• Pradip Narwal (Kabaddi Player)
• S Badrinath (Cricketer)

• Celebrities will be engaged for

the finals in each state

• Dealers, sales reps will also

engage with the celebrity
BRAND ENGAGEMENT
TOUCH POINTS
 Press
Conferenc
e

Pre-finale press
conference
• City – Grand Finale
• One day prior to the
final of the tournament
BRAND
ENGAGEMENT
MOBILE VAN

• 3 DAYS PER DISTRICT

• EVENT PAMPHLETS
DISTRIBUTED

• 100+ DAY ACTIVITY

Distribute brand
literature, coupon
distribution etc
IN-VENUE STALL
15 FT W X 10 FEET H STALL SPACE
3 SIDE BRANDED STALL

Opportunity for product display

Activation to engage on-ground
spectators
BRAND INTEGRATION
SPECIAL AWARD

Create a special award for

any raider/defense/ Speed or
so on to be integrated with
the brand’
INTERACTION WITH LOCAL CELEBRITY GUEST
Dealer /Sales Team
PRESENTING AWARDS
Dealers can be made chief guests in every
district

Dealers can give away awards at every district

final (40 in all)

Will also be felicitated at the venue, team

handshake etc

Dealers can present an award during the state

GATE BRANDING
TWO 12 FT WIDTH X 10 FT HEIGHT
HOARDINGS ON EITHER SIDE OF MAIN GATE
TITLE SPONSOR ON MAIN GATE
5 STATES
40 VENUES
RUNNER BOARD BRANDING

RUNNER BOARDS
5 STATES

40 VENUES
 STAGE BRANDING

AP LOGO AS TITLE SPONSOR ON MAIN

STAGE FASCIA
SEPARATE 15 FT W X 10 FT H AP
ENCLOSURE
40 VENUES
5 STATES
PRESENTATION
BACKDROP
AP lOGO PLACED FOR MAXIMUM VISIBILITY
40 VENUES
5 STATES
TROPHY / MEDAL
BRANDING

LOGO ON TEAM MEDALS

BRANDING ON TEAM CUPS

T.V Coverage
• We are working to seek
options of putting the
state finals / packaged
show on a sports
platform on regional
channels
Commercial Outlay- Per State, the detailed value proposition
to be shared upon interest

TITLE SPONSOR POWERED BY SPONSOR

(Per State) (Per State)
30 Lac + GST 15 Lac + GST

EVENT PARTNERS
(Per State)
7.5 Lac + GST
THANK YOU