BUSINESS PLAN

(COFFEE ZONE)

PALAK AGRAWAL
A3221616094
B.Com.,LLB (H)
SEMESTER- 5
2016 - 2021
 CONTENT
 INTRODUCTION
 MISSION
 VISION
 OBJECTIVE
 SWOT ANALYSIS
 PRODUCTS
 ADVERTISEMENT
 MANAGEMENT PLAN
 LOCATION
 TARGET MARKET
 CRITICAL RISK & PROBLEM
 START-UP COST
 OPERATING COST
 THANK YOU
INTRODUCTION

 Almost everyone loves coffee.

 It has been said that some 330 million cup of coffee are
consumed everyday in India.
 There is a lot of coffee, what makes it so attractive to enter into
the coffee business is the low starting cost in comparison with
other businesses.
 Coffee business is very appealing is that even though it is food
service, and it has the higher profit margin than say in a restaurant
and this is an advantage.
 MISSION

 to provides friendly, comfortable atmosphere

where the customer can receive quality food,
service and entertainment at a reasonable price.
 my zone will offer a variety of choices to the
customers like cappuccinos, lattes, espressos,
flavoured coffee and tea of all sorts will be
available.
 the cafe will also serve deli-style breakfast
sandwiches, muffins, cupcakes and other tasty
treats.
 VISION

 the creation of a unique & innovative

environment that will differentiate from local
cafe.
 educating the community on what the cafe has to
offer.
 the formation of an environment that will bring
people with diverse interests and backgrounds
together in a common forum.
 good coffee and bakery items at a reasonable
price.
OBJECTIVE

 A unique design of products that will be both

visually attractive to customers, and designed
for fast and efficient operation.
 Employee training to insure the best coffee
preparation techniques.
 Marketing strategies aimed to build a solid base
of loyal customers, as well as maximizing the
sales of high margin products such as espresso
drinks.
 Become selected as the best new coffee zone in
the area.
 SWOT ANALYSIS

 reasonable prices, wide variety of coffee  changing of life style

and drinks, a lot of home made treats  same service in
 low material cost every shop
 healthy nuts and grains  attract diverse
 knowledgable and friendly staff buying public
 big flat screen monitors inset into the walls
provide cool environment.

 customer continue to frequent

 lack of experience coffeeshops or they will fad up.
 low awarness  law and order situation
 higher prices compared to  CCDS, Barista, Starbucks and
the competition other local cafes
 lack of capital
PRODUCTS

Espresso Black Coffee Black Tea

Cappuccino Flavoured Coffee Green Tea

Muffins Finger sandwich Sandwich

 ADVERTISEMENT

 Pamphlets about the new coffee shop is

distributed in and around Nagapattinam , two
weeks prior to the opening of shop.

 Subsequently free postcards with coffee zone will

be printed to increase the company visibility
among the financiers.

 Local TV
 MANAGEMENT PLAN
 A professional manager will be hired who will
oversee all the coffee bar operations.
 Two full-time baristas will be in charge of coffee
preparation.
 Four more part-time employees will be hired to
fulfill the staffing needs.
 Cleanliness is required above all else.
LOCATION
 Location of the shop/company is very important
and plays a vital role in sales and profits.
 And location of my company is in Nagapattinam ,
Tamil Nadu.
Because - less coffee café
- developing town
 The shop is named as ‘‘coffee zone’’
 TARGET MARKET

 STUDENT
The largest student population will become an
important part our profit.

 BUSINESS PEOPLE

The business community is growing rapidly

with the additon of a new building. our coffee
zone will provide a perfect setting for business
meeting.
CRITICAL RISK & PROBLEM

 There are risks inherent with any business.

 Coffee business carries with it very unique risks most critical
is the customers changing tastes.
 Another is the economy resturants rely heavily on serving
persons who have expendable income.
 Many resturant employees tend to be younger and are
attempting to move into a career.
 A good owner must learn to deal with these problems in a
manner which benefits the business as well as the employee in
a comfortable environment.
 START UP COST
 First Month Rent: Rs 10,000/- month

 Modernize Fee: Rs 1,00,000/- (music, painting, soft mood

light)

 Furniture Fee: About Rs 60,000/- (sofa, chair, tables)

 Equipment Fee: About Rs 1,80,000/- (Coffee machine, air

conditioner, cash registers, water treatment)

 Suppliers Fee: Coffee snack, Coffee cups, spoons, forks

and knives, napkins) Rs 20,000/-

 Advertising fee for first Month: Rs 50,000/-

 OPERATING COSTS

 Rs 8000/- for utlilites per month included

fuel, water and electricity charges

 Rent of Rs 1,20,000/- each year

 Salary for Rs 35,000/- per month

 A supply cost of Rs 20,000/- each month

included coffee, snacks, cups, napkins.
THANK YOU