PUSH VS PULL MARKETING

CONCEPT

BASIS FOR PUSH MARKETING PULL MARKETING CONCEPT

COMPARISON CONCEPT
WHAT IS IT ? Push marketing is a
promotional strategy where
businesses attempt to take
their products to the
customers
Pull marketing is to get the
customers to come to you,
hence the term pull, where
marketers are attempting to
pull customers in

USES Manufacturer’s sales force, Advertising, promotion, and

trade promotion money, or mass media promotions, word-
other means of-mouth referrals and other
forms of communication
SUITABLITY When brand loyalty is low When brand loyalty is high
 EXAMPLE OF PUSH & PULL MARKETING

PULL MARKETING
• Nike uses on its website is the ability to sign-up to receive email about the company and its
latest products
• Nike Soccer, Nike SB, Nike+ Running, Nike+ Training Club, Nike+ Fuel band and Nike+ Move,
allow consumers to further explore a brand
• Another pull method that Nike uses is including hash tags or listing it’s website at the end
of commercials
EXAMPLE OF PUSH & PULL MARKETING
PUSH MARKETING

• Nike’s push marketing also includes commercials, as

well as print advertisements and selling its products in
other retail stores
• Nike also puts out print advertisements to reach
audiences by placing them in media publications such
as magazines and newspapers
• Nike uses on its consumers is selling its products in
different retail stores to increase visibility
 SELLING
THE SELLING CONCEPT
• The selling concept holds that
consumers and businesses, if left alone,
won’t buy enough of the organization’s
products
• Selling focuses on the needs of the
seller
• Selling is preoccupied with the seller’s
need to convert his product into cash
MARKETING
THE MARKETING CONCEPT
• The marketing concept holds that the
key to achieving organizational goals is
being more effective than competitors
in creating, delivering, and
communicating superior customer
value to your target markets
• Marketing on the needs of the buyer
• Marketing with the idea of satisfying
the needs of the customer by means of
the product and the whole cluster of
things associated with creating,
delivering, and finally consuming it