Beruflich Dokumente
Kultur Dokumente
30%
YES
NO
70%
WHAT VARIETIES OF AMUL ICE CREAM DO YOU
STOCK THE MOST?
Cups
9% Cones
22%
13%
Sticks
27% Tubs
29%
Party Packs &
Combo
REASON FOR NOT STOCKING AMUL ICE
CREAM?
Low margin
10%
25%
Replacement
21%
Problem in Distribution
channel
44%
No sales incentives scheme
ARE YOU SATISFIED WITH THE DISTRIBUTORS
SERVICE?
32% Yes
68% NO
IF NO, WHY?
Low margin
17% 25%
Replacement
14%
Problem in
Distribution channel
No sales incentives
44% scheme
• Assessing market potential
• Understanding the competition
• Targeting the right retailer
• Understand the genuine demand of retailers
• Negotiation skills
• Convincing skills
• Not underestimating the potential of the market
• In the Retailers study through a survey in Mumbai region, it was found
that the taste and quality of an ice cream are the most critical attributes
which affect the buying decision of customers.
• The major reason for not stocking Amul ice cream was its replacement
issue
• The visibility of Amul was not up to the mark in many areas, although
we did enhance the visibility during the course of this project.
• The demand of Amul Ice Cream is highest among key players, this is
because of its superior quality.
• Check the supply and demand on regular basis