JINGLE

RADIO
JINGLE

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 ” RADIO JING
“The honor“A radio
of beingjingle is jingle
the first a type of
to be
‘broadcast’ is usually attributed to
jingle that is a catchy, slick and
General Mills, who’s catchy ditty for
According to Mike Russel, an author memorable piece of audio that
in Music Radio Creative, a jingle is “The
“Wheatiesradio
– “the jingle was food
best breakfast laterin
the land”tells
– wasyoufirst the
heard name of the
on Christmas
or introduced ininthe
used to describe a piece of music Eve of 1926. It initially aired only the
used in advertising. It's commonly station the program you are
known as a jingle, but they are also Philippines
Minneapolis-St. Paul market, but when
listening to, identifies
sales of Wheaties
by the
startingnetworks
to take off
sells Americans.

”
considered a song which entertains andmarket,
ONLY in that itoff
wasproducts.
clear they

””
and sells, a logo which identifies the had a winner on their hands.
advertiser, or a purchase enabler
which directs consumers to the
product being advertised.”

JINGLE
 ”
Radio jingle became a popular
medium of communication ever
since advertisers first realized the
ability of mass media to reach
thousands of potential customers. Radio jingles are
Radio was a powerful tool since it is
an accessible form of media where
commonly used in radio
people from different places with advertisements for
different status can easily tune in
and listen to it freely. Jingles are also
branded products such
popularly used for advertisements as snacks, drinks,
since they could easily get a brand
name fixed in the head of potential
shampoo, deodorants
customers. and more.
Usual
CONTENT
” They usually depict the sensation or
feeling or right after getting the
said product or brand e.g. they will
have a great time with the group or
one may achieve a fulfilling
sensation.

Radio jingles usually It could also talk about why the

contain the product or product/brand is a must buy and
brand they are advertising be worth every peso spent.
as well as catchy rhymes
and witty puns about the
said product or brand.
Since not all Filipinos have
the financial capacity to
own a television or to have
an internet connection,
there are some who still
own a radio.
With this, it became easier for
some of the businesses to reach
and communicate with their
potential customers and to
advertise their products in a
cheaper way with the use of
radio jingles.
PRESS PRESS
ME ME

The History of Jingles...And When Did They Become
Audio Logos? (2012, November 06). Retrieved August 12,
2019, from http://imaginewordsandmusic.com/about-
jingles/history-of-jingles/
Russel, M. (2018, March 13). What is a Radio Jingle?
Retrieved August 12, 2019, from
https://producer.musicradiocreative.com/what-is-radio-
jingle/?fbclid=IwAR36ChPQfzY17oAPhto8Iv6487KwWYui
bWS-G1IVZf4IrG3bJ7QfFIs4SJ0
The Influence of Radio and Television on Culture, Literacy
and Education. (n.d.). Retrieved August 12, 2019, from
https://blogs.ubc.ca/etec540sept12/2012/10/28/1687/
https://www.youtube.com/watch?v=1MBy0hAcylI
Radio Jingles: When to Use them and What Makes
them Effective. (2016, August 12). Retrieved August
12, 2019, from
https://www.mediagistic.com/blog/radio-jingles-
when-to-use-them-and-what-makes-them-
effective
Ustaris, C. (2014, July 29). History of Philippine
Mass Media. Retrieved August 12, 2019, from
https://www.slideshare.net/mobile/chrissyustaris/hi
story-of-philippine-mass-media
https://www.youtube.com/watch?v=qWaNyduEa2
Q&fbclid=IwAR3DyxsS0xhezWnlM8L9SccSGrm0xPj
KY9OW836-hzJvrzXHxALMVnVT-Bg&app=desktop
 YOU
THANK
YOU

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